Margarita Moutos

Director of Advertising & Marketing

DAnet, Inc.

09.2006 - Current

Increased client satisfaction by effectively managing advertising campaigns and ensuring successful publications for the clients and ad agencies.
Negotiated favorable media placements for clients, optimizing campaign budgets and enhancing visibility for target audiences.
Created and presented media and advertising packages to prospective customers.
Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
Created and maintained strong, long-term contacts and relationships with clients and advertising agencies.
Collaborated with creative teams to produce high-quality advertisements that met client objectives and exceeded expectations.
Worked closely with production teams during the execution phase of advertising campaigns, ensuring creative elements aligned with client objectives and brand guidelines.
Managed multiple projects simultaneously while maintaining a keen attention to detail, meeting strict deadlines without compromising quality or accuracy.
Analyzed campaign performance data to identify trends, optimize targeting strategies, and provide actionable insights for future initiatives.
Created advertising proposals and media plans.
Specialized in email communications and professional writing.
Helped clients and agency representatives determine best campaign design, placements, schedule and budget to ensure successful media campaigns.
Specialized in niche markets.
Directed copy preparation, proof evaluation and layout enhancement for advertising materials.
Researched and customized advertising proposals for clients to meet specific and broad advertising goals.
Coordinated with finance departments to ensure accurate billing procedures were followed for each advertising campaign managed.
Listened attentively to client feedback to create stronger relations and shape business.
Advised and guided clients on specific marketing strategies to increase ad response overall campaign effectiveness.
Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
Developed high-performing teams by providing mentorship, guidance, and consistent communication.