Margarita Polania

- Sold customized auto insurance policies, ensuring underwriting compliance.

- Provided excellent customer service, resolving policyholder concerns.

- Managed daily business operations and procedures, including financial/administrative software.

- Developed sales and marketing strategies, maintaining supplier relationships.

- Served major accounts and managed projects in general.

- Planned and executed 360° marketing campaigns, exceeding sales goals.

- Led brand rebranding and product launches, strengthening market presence.

- Spearheaded brand relaunch in Colombia, increasing store traffic by 36%.

- Developed B2C and B2B marketing strategies, executing promotional events.

- Negotiated contracts and pricing, increasing client retention and load recovery by 32%.

- Led customer service and commercial event marketing initiatives.

- Designed marketing strategies, increasing fitness service penetration by 18%.

- Launched new fitness programs and B2B partnerships.

- Optimized lead generation and CRM strategies through automated campaigns.

- Conducted market research for business expansion.