Margaux Weber
Chicago,IL
Summary
Taco Bell | The Taco Bell Hotel - Grand Ex Award and Best Campaign of the Year, Shorty Award Winner: Integrated Campaign and Food + Beverage
Taco Bell | Forever Taco Bell - Ex Award Winner Best Buzz Marketing/Influencer Program
Warner Bros. | 'Sex and The City' Premiere - Ex Award Winner Best Press Event Consumer/Mass Media
Legacy Marketing Partners | The Legacy - Employee of the Year
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Vice President, Brand Experiences
United Entertainment Group
03.2022 - Current
- RECENT CAMPAIGNS: Taco Bell Hotel (4.4B Impressions), Jameson SPTO (1B+ Impressions), Jameson Whiskey Trees, Janelle Monae x Martell (ongoing), Avión Tequila Listening Experience
- Account Lead Pernod Ricard US + Global - leading all creative, strategy, talent, influencer, experiential, content, sports and entertainment partnerships across full Pernod Ricard brand portfolio - resulting in 250% growth in first 6 months, expansion to global brand campaigns, surpassed FY22 goal
- Spearhead development and management of New Biz and integrated, award-winning, earned campaigns across creative, brand + social strategy, T+I, content, music, rights + partnership and experiential for food and beverage, CPG, QSR, fashion finance, beauty, healthcare
- Ensure campaign and agency success through strong client relations, expert counsel, strategic and creative thinking, Inter-agency management and integration, flawless execution and achievement of objectives
- Promoted twice in four years
- Led team to win global business for several brands
- BRAND HIGHLIGHTS: Jameson Irish Whiskey, Absolut Vodka, Martell, Taco Bell, KFC, eBay, Mars-Wrigley, Shell, AstraZeneca
- PROGRAM HIGHLIGHTS: Absolut.Land, Avion Listening Experience, Taco Bell Hotel, Jameson SPTO, KFC Famous Bowl Cuts, DoD Warrior Games, CEO Action for Diversity + Inclusion Tour, Taco Bell Franchisee Forum, Shell SVPN+ Launch
Vice President
UEG
10.2019 - 02.2022
Senior Director
UEG
01.2018 - 09.2019
Brand Marketing
Consultant
US
02.2017 - 12.2017
- Strategic integrated marketing counsel for Edelman, United Entertainment Group, National Geographic, ABC Television
- Strategized and ideated for internal and external clients to sell-in, develop and execute integrated marketing programs
- PROGRAM HIGHLIGHTS: eBay Holiday Airstream, Taco Bell: Forever Taco Bell, National Geographic Channel UpFronts, National Geographic Sundance
Senior Brand Manager, Consultant
The Absolut Company
Chicago
09.2016 - 01.2017
- Developed integrated brand marketing plan for Absolut Vodka’s luxury expression, Absolut Elyx - retail/e-comm, on premise, PR, media plans, experiential, sponsorship/partnerships, content, digital and social campaigns
- Responsible for management and execution of all centrally-led brand activations including all event programming at Elyx House Los Angeles (#ElyxHouseLa), Art Basel, Tales of the Cocktail, premiere food & wine festival partnerships, and A List+ brand owned events - Grammys, Oscars, AMAs
- Supervised all local market activations
- Led, managed and optimized best in class Elyx Brand Agent program, leading to significant volume growth and equity, establishing and solidifying advocacy: 11 agents in 9 key markets
- Launched ElyxBoutique.com
Director
Legacy Marketing Partners
Chicago
08.2012 - 08.2016
- Developed programs to bring to life global brand initiatives for Pernod Ricard USA - lifestyle programming, sponsorship deals, product launches, sampling, trade advocacy and brand ambassador programs
- Provided guidance and strategic insights based on a fluent understanding of brand needs, trends + KPIs, target demos, brand short and long term goals + expert understanding of state + federal liquor laws
- 1500% growth of Absolut Elyx brand under my leadership
- Managed team of 18 direct reports
- CONSUMER PROGRAM HIGHLIGHTS: Elyx US Launch, Elyx Grammys + Oscars programming, Elyx House NYC + LA brand homes programming, Art Basel, Absolut Texas Launch at SxSw, Absolut Chicago Launch, Jameson First Shot, James Beard Awards, SOBEWFF, NYCWFF, Lady Antebellum Tour for Brancott Estates Wine
- TRADE MARKETING PROGRAM HIGHLIGHTS: Tales of the Cocktail, Portland Cocktail Week, Golden State of Cocktails, Elyx Experience-Åhus, Sweden
Senior Production Manager
Paradigm Shift Worldwide, Inc
Los Angeles
08.2005 - 07.2012
- Produced over 200 media events, movie + television premieres, publicity stunts, trade shows, and press tours
- Created strategic, press-worthy campaigns for Marketing/PR Departments of every major entertainment studios - from concept to reconciliation, client management, budget management
- CLIENT HIGHLIGHTS: ABC Television Group, Warner Bros. Home Ent., Paramount, Walt Disney Studios, Disney Consumer Products, DreamWorks, Universal Studios, Panasonic, The Hollywood Reporter, St. Jude Children’s Research Hospital
- PROGRAM HIGHLIGHTS: ABC's Lost + Sex and the City home entertainment release events, Comic-con Activations - 300 + Lost, Hannah Montana Camp Rock, Peter Pan 45th Anniversary, Cinderella Anniversary Premiere, No Ordinary Family Premiere, Runway for Life
Education
Bachelor of Arts - Economics
UCLA
Skills
- Integrated Marketing Expert
- Strategic Planning and Execution
- Quick, High Pressure Decision Maker
- New Biz and Growth Management
- Client Services, Experiential, Production, Account Management, Entertainment Marketing, Talent Influencer, Branded Content, Brand Social Strategy, Paid Media, PR, OO, Digital
- Passions: Ensuring Flawless Output, Managing from Top to Bottom Documentary Buff
Certification
linkedin.com/in/margaux-weber
Timeline
Senior Vice President, Brand Experiences
United Entertainment Group
03.2022 - Current
Vice President
UEG
10.2019 - 02.2022
Senior Director
UEG
01.2018 - 09.2019
Brand Marketing
Consultant
02.2017 - 12.2017
Senior Brand Manager, Consultant
The Absolut Company
09.2016 - 01.2017
Director
Legacy Marketing Partners
08.2012 - 08.2016
Senior Production Manager
Paradigm Shift Worldwide, Inc
08.2005 - 07.2012
Bachelor of Arts - Economics
UCLA
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