Margo Lynott

Spearhead end-to-end digital strategy for Zillow’s GTM marketing campaigns, transforming complex product launches into high-converting web experiences.

• Led a digital-first pitch web strategy that delivered a 66% partner acceptance rate (outperforming 51% goal), significantly improving program education and transaction growth.
• Navigated complex stakeholder landscape of 10+ departments to align strategies during business pivots.
• Mentored and onboarded new talent within merged Agent B2B team, enhancing team capabilities.
• Created coaching frameworks for project execution and web marketing skills, supporting team development.

Led data-driven web redesign and GTM strategy focused on CRO, resulting in 15k MQLs ($8.3M revenue) and 164K transactions ($5.5M revenue) despite shifting deadlines and resource constraints.

• Analyzed operational data to identify trends and inform strategic decision-making.
• Coordinated cross-departmental communication to streamline operations and enhance collaboration.
• Developed process documentation to ensure consistency and compliance across workflows.

• Orchestrated comprehensive website redesign and Salesforce/Pardot integration, achieving 17% traffic growth and 45.5% year-over-year sales increase.
• Directed multi-channel growth initiatives across PPC and social media, resulting in 116% traffic increase while surpassing industry benchmarks.
• Engineered automated lead nurturing systems with dynamic drip campaigns, recapturing cold leads and generating over $150K in direct revenue.
• Achieved 25.5% email open rate and 4.12% click-through rate through rigorous experimentation and audience segmentation.