Margo Nilles
Las Vegas,USA
Summary
Results-driven marketing and operations professional skilled in driving organizational growth and efficiency. Proven track record in developing and executing high-impact marketing campaigns and operational improvements. Known for effective team collaboration and delivering results in dynamic environments.
Overview
11
11
years of professional experience
Work History
Director of Marketing and Operations
Summer House
02.2024 - Current
- Managed and created all performance marketing creative and ad spend to increase conversions and drive lower CAC.
- Established a comprehensive social media presence, increasing brand visibility and fostering meaningful customer interactions.
- Conducted regular market research to stay current on industry trends, ensuring continued relevance of marketing efforts.
- Optimized email marketing campaigns through segmentation strategies, increasing open rates from 25% to 53% overall and click-throughs while reducing unsubscribes.
- Revamped website design and content strategy to improve SEO to improve user experience and increase web traffic for lower CAC.
- Managed Google Ads content and performance to drive conversions and lower CAC.
- Led cross-functional teams to successfully execute integrated marketing plans that drove sales growth and customer engagement, increased Black Friday sales Y/Y by 95%.
- Developed strategic partnerships with key industry influencers to expand brand reach.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Director Of Marketing
goGLOW
03.2014 - 01.2024
- Created compelling content for various channels including print, website (SquareUp + Shopify platforms), and all social media channels (Pinterest, LinkedIn, Facebook, Instagram, Google My Business)
- Developed and executed all learning management video content for in-house training: content production, and video editing
- Developed and executed all franchise modelling sales and marketing plans
- Developed and executed an influencer marketing program for UGC, brand awareness, increased audience engagement, and increased conversions
- Analyzed data from multiple sources to identify trends in consumer behavior and develop strategies for maximizing ROI
- Established KPIs to measure the performance of all marketing activities and optimize results based on insights gained from analytics tools
- Conducted surveys to identify pain points, and target audiences, evaluate competitors' products and services, uncover opportunities for growth and expansion, and ended with an NPS score of 83.5
- Developed all digital marketing assets including websites, email newsletters using Klaviyo automation and drip campaigns, and social media campaigns
- Developed and implemented a new membership model to increase customer LTV + loyalty
- Created and designed all branding initiatives, ensuring consistent messaging across all platforms
Operations Manager, Marketing Manager
goGLOW
03.2014 - 01.2024
- Managed and increased performance 20% Y/Y for multi-unit spa/salon
- Developed and implemented new hire polices + training handbook
- Social media management and content creation
- Implemented local marketing initiatives with influencers and leaders in the community for brand awareness, ultimately driving sales
- Developed e-mail campaigns for remarketing
- Managed teamsof 25-40 staff to increase sales, hospitality measures and efficiencies
Education
Bachelor Of Arts B.A. - Political Science
University Of Minnesota Twin Cities
Minneapolis, MN01-2012
Skills
- Klaviyo
- Creative direction
- Content strategy
- Marketing analytics
- Media planning
- Influencer marketing
- Staff management
- Digital marketing
- Customer relationship management
- KPI tracking
- Vendor relations
- Partnership development
- Brand development
- SEO optimization
- Performance Marketing
- Customer segmentation
- Collateral creation
- Marketing campaign management
- Retail marketing
- Go-to-market strategy development
- Reliability
- Excellent communication
- Organizational skills
- Social Media Marketing
Websites
Timeline
Director of Marketing and Operations
Summer House
02.2024 - Current
Director Of Marketing
goGLOW
03.2014 - 01.2024
Operations Manager, Marketing Manager
goGLOW
03.2014 - 01.2024
Bachelor Of Arts B.A. - Political Science
University Of Minnesota Twin Cities
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