Summary
Overview
Work History
Education
Skills
Awards
Websites
Sales Tools And Technical Skills
Leadership And Strategic Competencies
Timeline
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Margo Todres Bernstein

Margo Todres Bernstein

Dallas,TX

Summary

Dynamic Digital Marketing & Sales Consultant with a proven track record of spearheading strategic growth initiatives and delivering impactful marketing strategies that drive revenue.

Overview

37
37
years of professional experience

Work History

Digital Marketing & Sales Consultant

LocalIQ
02.2020 - Current

Spearheaded strategic growth initiatives for $250K revenue portfolio with 40 agency partners.

  • Achieved multiple Million Dollar Club awards for exceptional performance.
  • Mentored junior consultants, fostering professional development and collaboration with executives.
  • Consulted clients to assess advertising needs and customize marketing strategies.
  • Developed targeted marketing strategies to improve client visibility and engagement.
  • Collaborated with cross-functional teams to produce impactful promotional materials.
  • Utilized CRM software to monitor client interactions and optimize sales pipeline management.
  • Delivered informative presentations on product features and benefits to clients.

Partner Business Development Manager / Digital Marketing Consultant

ReachLocal
01.2018 - 01.2020
  • Directed partner growth strategy and managed a diverse client portfolio.
  • Led quarterly revenue planning and product mix expansion through consultative leadership.
  • Delivered end-to-end support and training for partner agencies and internal teams.

Digital Marketing Consultant / Co-Branded Partner Channel Program Development

ReachLocal
01.2016 - 02.2018
  • Played a key leadership role in launching a new GTM strategy.
  • Managed partner relationships and led proposal development and account strategy.
  • Surpassed peers in sales performance, leading the team with $250K more in YTD revenue.

National Sales Executive

ReachLocal
02.2014 - 01.2016
  • Ranked consistently as top performer by effectively managing entire sales cycle.
  • Provided strategic guidance to clients and internal teams for successful campaign execution.

National Account Manager

Shai Gut
01.2011 - 01.2014
  • Built and directed national sales initiatives, achieving twofold customer growth for three consecutive years.
  • Developed strategic accounts, elevating company revenue from $0 to $1M annually.

SMB Sales Representative – Mid Market Retailers

IBM
01.1998 - 01.2000
  • Generated $10M in orders over two years through territory sales and partner engagement.
  • Revived dormant accounts, resulting in millions of dollars in new revenue.
  • Secured and cultivated partnerships to strengthen market presence.

Executive Recruiter & Project Manager

Kaye-Bassman International Recruiters
01.1996 - 01.1998
  • Led nationwide recruiting projects and placed 50+ professionals.
  • #1 producer in vertical practice and managed multi-city staffing efforts.

Manager / Buyer

JC Penney
01.1989 - 01.1996
  • Achieved consistent 15% year-over-year sales growth while overseeing $17 million in inventory.
  • Analyzed market trends to uncover opportunities for new product development.
  • Managed vendor relationships to secure timely delivery of merchandise and services.

Education

Bachelor of Arts - Marketing

George Washington University
Washington, DC

Skills

  • Business development
  • Consultative selling
  • Digital marketing
  • Proposal writing
  • Customized marketing strategies
  • CRM software utilization

Awards

  • Most New Customers, LocalIQ, 2020
  • Million Dollar Club, LocalIQ, 2021
  • 1.5 Million Dollar Club, LocalIQ, 2022
  • 1.5 Million Dollar Club, LocalIQ, 2023
  • Million Dollar Club, LocalIQ, 2024

Sales Tools And Technical Skills

SEMrush, SEOQuake, Spyfu, Google Ads, Bing Ads, Facebook Ads Manager, Google Analytics, Salesforce, WordPress, Shopify, Facebook, Twitter, Instagram, LinkedIn, YouTube

Leadership And Strategic Competencies

  • Team Leadership & Mentorship
  • Strategic Sales Planning
  • Partner Relationship Management
  • Cross-Functional Collaboration
  • Digital Marketing Strategy
  • Revenue Growth & Forecasting
  • Client Acquisition & Retention
  • CRM & Marketing Automation
  • Performance Analytics & Reporting
  • Agile Project Management

Timeline

Digital Marketing & Sales Consultant

LocalIQ
02.2020 - Current

Partner Business Development Manager / Digital Marketing Consultant

ReachLocal
01.2018 - 01.2020

Digital Marketing Consultant / Co-Branded Partner Channel Program Development

ReachLocal
01.2016 - 02.2018

National Sales Executive

ReachLocal
02.2014 - 01.2016

National Account Manager

Shai Gut
01.2011 - 01.2014

SMB Sales Representative – Mid Market Retailers

IBM
01.1998 - 01.2000

Executive Recruiter & Project Manager

Kaye-Bassman International Recruiters
01.1996 - 01.1998

Manager / Buyer

JC Penney
01.1989 - 01.1996

Bachelor of Arts - Marketing

George Washington University