Dynamic Senior Graphic Designer with a proven track record at Winning Designs, specializing in brand identity design and advanced typography. Enhanced customer engagement through innovative visuals, achieving a significant boost in brand awareness. Adept at project coordination and committed to delivering high-quality designs under tight deadlines.
Overview
33
33
years of professional experience
Work History
Senior Graphic Designer
Winning Designs (Freelance)
04.1992 - Current
Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.
Boosted customer engagement by creating eye-catching visuals tailored specifically for targeted demographics.
Resolved critical design challenges creatively while maintaining consistency with established branding guidelines.
Developed cohesive visual identities for clients, leading to increased brand awareness and market share.
Evaluated design resources such as software tools or vendors based on effectiveness and cost-efficiency for future use cases.
Implemented design best practices, improving overall aesthetics and functionality across all platforms.
Provided expert guidance on color theory, typography, layout principles, and other key design elements during project development phases.
Enhanced brand recognition by developing innovative and visually compelling marketing materials.
Delivered high-quality designs on tight deadlines, ensuring client satisfaction and repeat business.
Managed multiple projects simultaneously, prioritizing tasks to meet deadlines without compromising quality.
Explored new techniques in graphic design trends keeping abreast of industry advancements.
Spearheaded the redesign of company logo, leading to an increase in positive brand perception within the industry.
Conceptualized creative designs for print materials, banners, and signs.
Developed creative design for print materials, brochures, banners, and signs.
Completed final touches for projects such as images sizes and font selection.
Created digital image files for use in digital and traditional printing methods.
Employed design fundamentals when selecting typography, composition, layout, and color in design work.
Met with customers to present mockups and collect information for adjustments.
Used interactive design elements to create more engaging user experience.
Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
Developed original designs for print media, magazines and newspapers.
Created original artwork for range of print, web and video projects.
Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
Implemented feedback and suggestions from clients to improve designs.
Utilized typography techniques to create compelling designs.
Created logos, illustrations and typography for various organizations.
Developed graphics and visual content for social media campaigns.
Revamped outdated collateral materials, resulting in a more modern look that resonated with target audiences.
Applied color theory and composition techniques to construct appealing designs.
Graphic Designer
Cerritos College
04.2001 - 06.2025
Developed creative design for print materials, brochures, banners, and signs.
Created engaging social media graphics that drove user engagement and increased online visibility.
Conceptualized creative designs for print materials, banners, and signs.
Created digital image files for use in digital and traditional printing methods.
Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
Completed final touches for projects such as images sizes and font selection.
Met with customers to present mockups and collect information for adjustments.
Streamlined project workflows, ensuring timely delivery of design projects.
Elevated customer satisfaction by personalizing graphic design solutions.
Achieved consistent look and feel across all company materials, reinforcing brand identity.
Facilitated transition to digital advertisements, broadening audience reach.
Conducted design workshops for clients, enhancing their understanding of brand development.
Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
Applied color theory and composition techniques to construct appealing designs.
Developed original designs for print media, magazines and newspapers.
Collaborated with other designers to create visually appealing graphics for range of print and digital media.
Utilized typography techniques to create compelling designs.
Marketing Creative Production Manager
Residential Money Centers
03.1999 - 12.2000
Resolved issues quickly to maintain productivity goals.
Increased overall productivity by identifying bottlenecks in the production process and proposing effective solutions.
Oversaw quality control efforts, maintaining strict adherence to industry standards and regulatory requirements while achieving high levels of customer satisfaction.
Collaborated with cross-functional teams to ensure timely delivery of high-quality products according to customer requirements.
Reviewed work for quality and compliance with company standards and design specifications.
Managed internal operational standards and productivity targets.
Sourced materials to keep up with production goals and meet customer demands.
Delivered direct feedback to senior management regarding project visibility and status.
Negotiated with suppliers for better pricing and terms, reducing overall procurement costs without sacrificing quality.
Developed strong relationships with key stakeholders, resulting in better collaboration and alignment on project objectives.
Coordinated with sales and marketing to align production schedules with market demands, optimizing inventory levels.
Advertising Production/Graphic Design Coordinator
HomeBase, Inc -Home Improvement
06.1995 - 03.1999
Streamlined design processes for increased efficiency and faster project turnaround times.
Maintained organized archives of completed projects for easy reference and future use.
Mentored junior designers, providing guidance on design principles and techniques.
Coordinated with vendors on production timelines and requirements, ensuring timely delivery of final products without sacrificing quality.
Leveraged typography skills for enhanced readability and visual appeal within designs.
Enhanced brand recognition by creating visually appealing and consistent marketing materials.
Managed multiple projects simultaneously, meeting deadlines and maintaining a high level of quality.
Implemented design best practices, improving overall visual communication and aesthetics.
Presented design solutions to stakeholders, incorporating feedback into revisions while maintaining the integrity of original concepts.
Collaborated with cross-functional teams to ensure cohesive branding across all platforms.
Assisted in the development of style guides to establish consistency in brand identity across all channels.
Contributed to brainstorming sessions for new product launches and marketing campaigns, generating innovative ideas that drove success.
Created logos, illustrations and typography for various organizations.
Edited and enhanced existing artwork and graphics.
Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
Applied color theory and composition techniques to construct appealing designs.
Developed original designs for print media, magazines and newspapers.
Collaborated with other designers to create visually appealing graphics for range of print and digital media.
Education
Graphic And Digital Design
Platt College
Irvine, CA
05-1992
Associate of Arts - Graphic Arts
Sullivan County Community College (CUNY)
Loch Sheldrake, NY
05-1980
Skills
Packaging design
Video editing
Email marketing design
Print design
Infographics creation
Advanced typography
Brand identity design
Color theory mastery
Layout design
Accessibility design
Digital illustration
Social media graphics
Mobile app design
Website graphics
Project coordination
Branding
Digital design
Adobe creative suite
Production layouts
Image editing
Branding strategies
Digital graphics
Visual design
PC and mac platforms
Design thinking
Photography composition
Mastery of adobe creative suite
Graphic design
Logo design
Visual communication
Illustration
Digital imagery
Production coordination
Logo creation
Advertising
Formatting
Graphic and media design
Marketing integration
Color theory
Billboard design
Attention to detail
Expert adobe suite
Interests
Exploring famous landmarks, historical sites, and cultural attractions in a new destination
Volunteer Travel
Road Trips
Artificial Intelligence (AI) and Machine Learning
Gardening
Volunteering
Experimenting with different creative mediums, like [medium 1], [medium 2], and [medium 3], to expand skills and techniques
Crafting and DIY Projects
Graphic Design
Drawing and Painting
Photography
Enjoy participating in [activity] for overall physical and mental well-being
Dancing
I participate in low-impact exercises to strengthen core muscles
Gym Workouts
Mindfulness Practices
Cooking
Learning new cooking techniques and expanding my culinary skills
Wine Tasting
Baking
I enjoy cooking for friends and family gatherings
Enjoy experimenting with different ingredients and flavors in the kitchen
Registered Nurse – Medical-Surgical Unit at St. Luke's Meridian Medical CenterRegistered Nurse – Medical-Surgical Unit at St. Luke's Meridian Medical Center