Collaborated with executive leadership team members on long-term strategic planning that ensured sustainable success for the company.
Established a culture of continuous improvement, leading by example to drive operational excellence across the organization that's always patient centric and focused.
Enhanced company performance by implementing new strategies and streamlining operations.
Created succession plans to provide continuity of care operations during leadership transitions.
Defines the appropriate sales and marketing organizational mix/alignment for the demands of the market and potential referral partners
Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
Communicated business performance, forecasts and strategies to investors and shareholders.
Strengthened relationships with key stakeholders, fostering trust and collaboration across the organization.
Directed successful mergers and acquisitions that expanded company capabilities while minimizing integration challenges.
National Director of Marketing
MPP Infusion Centers
04.2019 - 03.2022
Strengthened relationships with key stakeholders, facilitating collaboration and fostering a productive work environment in all medical specialties (rheumatology and dermatology.)
Improved overall company performance by developing and implementing strategic initiatives that led to increased revenue and market share.
Reduced operational costs through diligent expense tracking and identification of areas for improvement or consolidation.
Navigated complex regulatory environments to ensure compliance with all applicable laws and industry standards.
Streamlined reporting processes for improved data accuracy, enabling informed decision-making across all levels of management.
Spearheaded organizational change initiatives, streamlining processes and improving operational efficiency.
Medical Writer and Reporter
Myriad Medical Publications
04.2005 - 04.2019
Recruited by various medical publications after relocating to Latin America
Engaged with key opinion leaders and clinical trial investigators to author publications.
Facilitated seamless transitions between project stages through effective handover documentation and communication with stakeholders.
Leveraged relationships with top physicians for interviews and access
Ensured compliance with industry guidelines and regulations by closely adhering to established writing standards and processes.
Suggested ideas for new projects to current clients that aligned with and advanced business goals.
Adapted writing style to suit primary and secondary care physicians, specialists, nurses, patients and other stakeholders.
Hospital Institutional Executive Sales Manager
SANOFI
03.2003 - 04.2005
Led a DVT Safety Prophylaxis Protocol Initiative for all top level institutions in the Greater Chicago area and Midwest
Influenced organizational change by advocating for the adoption of more customer-centric practices throughout the company.
Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones, and tailor products to individual markets.
Responsible for budget, thought leader and hospital P&T committee relations, and strategic/tactical planning activities
Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Designed modern employee recognition program which boosted productivity and improved morale
Directed all medical marketing activities, KOL development, pricing & reimbursement dossiers
Negotiated hospital contracts, both public, private and VA
Encouraged P&T Committee to initiate therapeutic interchanges and formulary exclusivity at 3 area institutions
Senior Professional Representative II
MERCK & CO., INC.
05.1999 - 03.2003
Led the area/cluster launch of VIOXX with P&L accountability
Responsible for strategic planning, professional/medical/local marketing activities, and advised on key thought leaders
Collaborated with district and regional sales manager on local messaging
Directed five global brands of Vioxx, Fosamax, Singulair, Maxalt and Pepcid for geography
Vice-President's Club Award Winner 2002 for superior sales performance
Great Performances Sales Incentive Award Trip Winner 2002
Consistent stock option recipient every year during tenure at Merck due to performance metrics
Frequently presented product information and reprints at district and regional meetings
Earmarked for management training program and Merck sales trainer candidate
Designated district compliance officer.
Utilized CRM systems to track customer interactions, analyze data, and optimize account management techniques effectively.
Developed strong client relationships through consistent communication and attentive service.
Education
Bachelor of Arts -
Purdue University
West Lafayette, IN
Skills
Marketing Leadership
Rare Disease Experience
Institutional Sales Experience
Rheumatology Experience
Dermatology Experience
Orphan Drug Experience
Infusion Market Expertise
Global Launch Experience
Patient Identification
Biologics Experience
Thought Leader Liaison
Buy & Bill Model Experience
Hospital Protocol Develop
Business Development
Residences
Argentina
Chile
Mexico
Fluent in Spanish
Timeline
Senior Vice-President National Sales & Marketing
Vivo Infusion
03.2022 - Current
National Director of Marketing
MPP Infusion Centers
04.2019 - 03.2022
Medical Writer and Reporter
Myriad Medical Publications
04.2005 - 04.2019
Hospital Institutional Executive Sales Manager
SANOFI
03.2003 - 04.2005
Senior Professional Representative II
MERCK & CO., INC.
05.1999 - 03.2003
Bachelor of Arts -
Purdue University
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