Maria Alcaraz Smith
ESCONDIDO,California
Summary
Resourceful Marketing Specialist bringing 6 years of expertise in problem-solving, project management, and customer service. Adept at quickly learning new technologies and processes with a proven track record of successfully managing multiple projects and developing innovative solutions. Cultivates rapport with individuals to optimize project goals and output, resolve complex problems and deliver innovative improvement strategies.
Overview
7
7
years of professional experience
Work History
Paid Media Specialist
Ethan Kramer Creative
07.2023 - 04.2024
- Strengthened relationships between clients and the agency through regular communication and reporting on campaign progress.
- Managed multiple client accounts simultaneously, maintaining high levels of customer satisfaction and retention.
- Developed comprehensive paid search strategies tailored to individual client goals and target audiences.
- Implemented successful remarketing campaigns to re-engage past website visitors and boost conversions.
- Analyzed demographic data to refine targeting parameters leading to better quality leads.
- Developed new marketing strategies for increased brand visibility and customer engagement.
- Created visually appealing presentations that effectively communicated key project updates to stakeholders at all levels of the organization.
- Collaborated with cross-functional teams to align marketing objectives and PPC strategies for maximum impact.
Paid Media Specialist
Social Supply Co.
08.2022 - 04.2023
- Conducted thorough competitor analysis to identify opportunities for growth within industry verticals.
- Maintained strong working knowledge of popular PPC platforms such as Google Ads, Bing Ads, Facebook Advertising, LinkedIn Ads among others for effective campaign management across channels.
- Managed multiple client accounts simultaneously, maintaining high levels of customer satisfaction and retention.
- Designed paid client ads for use on diverse social media platforms.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Optimized website content and images to improve search engine rankings.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
Paid Media Department Head
Go Ventures
03.2022 - 07.2022
- Enforced organizational rules and incorporated policy changes into departments' day-to-day activities.
- Promoted a positive work environment by fostering teamwork, open communication, and recognition of accomplishments among employees.
- Mentored junior team members, providing guidance and support to foster professional growth and success.
- Maintained organized inventory with accurate records through proper ordering, tracking and auditing procedures.
- Served as a liaison between the department and other divisions within the company, facilitating strong working relationships that contributed to successful projects.
- Implemented strong control and evaluation procedures to maximize departments' work quality.
Assistant Coordinator
Leilani Weddings
01.2022 - 03.2022
- Played an integral role in meeting strict deadlines by consistently following up on outstanding tasks with relevant parties.
- Promoted a collaborative work environment through open lines of communication with both internal team members and external partners.
- Enabled smoother transitions between different stages of projects via thorough preparation work such as gathering required materials or setting up systems ahead of time.
- Ensured timely execution of all wedding day tasks, facilitating smooth transitions between ceremony components.
- Oversaw setup and breakdown of wedding decorations and supplies.
- Coordinated all aspects of wedding ceremonies, including venue selection, catering arrangements, and entertainment options.
Technical Product Specialist
Accenture @ Facebook
06.2019 - 01.2022
- Provided exceptional customer support, resolving complex technical issues quickly and effectively.
- Implemented technical solutions for improved customer satisfaction, addressing various client needs.
- Passionate about learning and committed to continual improvement.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Ensured effective communication among team members through regular meetings and status updates, fostering a collaborative work environment.
- Collaborated with cross-functional teams to ensure cohesive event planning and execution.
Administrative Assistant
JE Model Management
01.2017 - 06.2017
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
- Created and updated physical records and digital files to maintain current, accurate, and compliant documentation.
- Facilitated smooth communication between departments, acting as a liaison to ensure prompt resolution of issues.
Education
Bachelor of Arts - Advertising
University of San Francisco
San Francisco, CA12.2018
Skills
- Customer Relations
- Expert Problem Solving
- Documentation Management
- Quality Assurance
- Event Planning
- Teamwork and Collaboration
Languages
Spanish
Native or Bilingual
Timeline
Paid Media Specialist
Ethan Kramer Creative
07.2023 - 04.2024
Paid Media Specialist
Social Supply Co.
08.2022 - 04.2023
Paid Media Department Head
Go Ventures
03.2022 - 07.2022
Assistant Coordinator
Leilani Weddings
01.2022 - 03.2022
Technical Product Specialist
Accenture @ Facebook
06.2019 - 01.2022
Administrative Assistant
JE Model Management
01.2017 - 06.2017
Bachelor of Arts - Advertising
University of San Francisco