MARIA ALEJANDRA MEJIA-CRUZ
Acworth,Georgia
Summary
Process-driven and data-savvy BDR Manager with over 7 years of experience in sales and BDR operations within fast-paced SaaS and technology environments. Proven track record in optimizing sales processes, managing CRM and sales engagement platforms, and enhancing BDR productivity across North America. Adept at aligning cross-functional teams, leveraging data to drive decisions, and scaling operational efficiency to support pipeline growth. Known for a collaborative spirit, strategic thinking, and a passion for empowering BDR teams.
Overview
7
7
years of professional experience
Work History
BDR TEAM MANAGER
Perception Point
Atlanta, GA
10.2023 - Current
- Analyzed and optimized BDR workflows across North America, leading to a 20% increase in BDR output (calls, emails, meeting bookings).
- Maintained and enhanced Salesforce and Hubspot cleanliness, reduced manual data entry, and improved tool adoption among BDRs.
- Collaborated with Sales, Marketing, and Enablement teams to align campaign strategies with lead generation efforts, contributing to a 15% lift in MQL-to-SQL conversion rates.
- Developed and tracked performance dashboards using Salesforce and Outreach transforming raw data into actionable insights.
- Led a lead routing optimization initiative that decreased lead response time by 35%, directly boosting BDR engagement efficiency.
- Built and maintained sales performance metrics dashboards in Salesforce and Outreach, enabling leadership to track KPIs in real time.
- Identified inefficiencies in lead hand-off processes and implemented automated workflows that improved lead conversion by 18%.
- Trained global BDR teams on tool best practices, driving a 40% increase in Outreach.io engagement rates.
- Evaluated and implemented new tools to increase BDR productivity.
BDR TEAM MANAGER
Checkmarx
Atlanta, GA
09.2022 - 09.2023
- Achieved and exceeded team goals with 179% attainment, and increased outbound results by 27%.
- Hired, onboarded, trained, and mentored 10 new BDRs to build a high-performing team.
- Coached and taught team members procedures, and resolved issues, jumping in quickly to address concerns.
- Facilitated cross-collaboration between the sales and marketing org and other internal departments.
- Created reports and dashboards based on metrics and revenue data.
- Optimized and automated workflows to improve BDR productivity.
BDR TEAM LEAD
Checkmarx
Atlanta, GA
01.2022 - 09.2022
- Led team performance by consistently exceeding KPIs with 150+% attainment over 8 consecutive quarters.
- Onboarded and trained new hires on all tools and procedures.
- Contributed to improving processes and workflows.
SENIOR BUSINESS DEVELOPMENT REPRESENTATIVE
Checkmarx
Atlanta, GA
01.2020 - 12.2021
- Sourced and qualified outbound leads through cold calling, personalized email campaigns, and social outreach, generating an average of 27 SQLs per month. (Quota attainment 134%)
- Maintained a consistent outreach cadence using Outreach/Salesloft.
- Collaborated closely with Account Executives to align on ICP, territory plans, and meeting handoffs, resulting in a 25% increase in meeting-to-opportunity conversion.
- Conducted thorough account research using LinkedIn, ZoomInfo, 6sense, and internal tools to tailor messaging and improve engagement.
- Used Salesforce daily to track activities, log notes, and manage pipeline data, maintaining 95%+ CRM hygiene accuracy.
BUSINESS DEVELOPMENT REPRESENTATIVE
Accenture (N3 Results)
Atlanta, GA
01.2018 - 01.2020
- Assisted in prospecting efforts, generating 4 qualified leads weekly through phone and email outreach.
- Shadowed sales calls and supported SDR/BDR team with list building and CRM data enrichment.
- Contributed to lead scoring and helped identify patterns in ICP behavior for campaign optimization.
Education
Associate of Arts - Art History
KENNESAW STATE UNIVERSITY
06-2016
Skills
- Time Management & Organization
- Sales Engagement Tools (Salesforce, Salesloft, Outreach, Hubspot, Sales Navigator, ZoomInfo, Drift
- Process improvement
- Dashboard reporting
- CRM hygiene
- CRM & Sales Engagement Platforms (Salesforce, Outreachio)
- Workflow & Process Optimization
- Lead Routing & Lead Management
- Sales Enablement Support
- Cross-functional Collaboration
- Data Analysis
Languages
- Spanish, Native
- English, Bi-Lingual
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
BDR TEAM MANAGER
Perception Point
10.2023 - Current
BDR TEAM MANAGER
Checkmarx
09.2022 - 09.2023
BDR TEAM LEAD
Checkmarx
01.2022 - 09.2022
SENIOR BUSINESS DEVELOPMENT REPRESENTATIVE
Checkmarx
01.2020 - 12.2021
BUSINESS DEVELOPMENT REPRESENTATIVE
Accenture (N3 Results)
01.2018 - 01.2020
Associate of Arts - Art History
KENNESAW STATE UNIVERSITY
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