MARIA A. SANTOS
Marketing Profesional
Miami
Summary
Marketing professional with solid foundation in brand strategy and development. Known for creating impactful campaigns that resonate with target audiences and foster brand loyalty. Strong focus on team collaboration and adaptability to changing market dynamics, ensuring seamless project execution. Expert in market analysis and consumer insights, with reliable reputation for delivering results.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Sr. Brand Manager
BRAND USA
03.2022 - Current
- Spearhead the rebranding of Brand USA's global brand, creating new brand positioning, story, and identity elements adapted for international markets.
- Lead the development, design, and implementation of brand campaigns across 11 international markets, maximizing impact through strategic insights and paid media approaches.
- Help achieve an average 20x ROI for incremental visitation to the United States, as reported to the Department of Commerce and Congress.
- Develop creative briefs for content creators, agencies and media vendors aligned with key business objectives and past campaign performance. Manage all content creation from inception to delivery.
- Negotiated and manages the execution of Brand USA's multimillion-dollar partnership with the NFL International, enhancing USA’s travel message across 25+ campaign elements, including content creation and in-market activations.
Manager, Global Marketing Programs
BRAND USA
09.2017 - 02.2022
- Successfully negotiated and managed $40M in marketing partnerships with 13 global media companies, airlines, and tour operators including BBC, ESPN, Televisa, JCDecaux, Euronews, and British Airways.
- Analyzed multi-platform media plans across OOH, OTT, digital, social media, and influencers in 11 international markets to ensure brand strategy alignment, establish KPIs, and package media assets for program usage.
- Coordinated marketing campaigns with Brand USA's extensive network of 150+ partners, overseeing all aspects from negotiation to final integrated campaign launch.
Advertising Specialist
AMERANT BANK
08.2015 - 08.2016
- Spearheaded product advertising promotions, overseeing creative asset execution and result analysis.
- Managed production of print, broadcast, outdoor, direct mail, and digital platforms, ensuring branding and retail standards through regular audits.
- Coordinated the creation of marketing materials including advertisements, brochures, and direct mail.
- Assisted in managing the advertising department budget, obtaining quotes for marketing material production, and maintaining agency communications.
Marketing and Product Development Analyst
SABADELL UNITED BANK
04.2013 - 07.2015
- Developed strategies to target prospective customers through various marketing channels.
- Analyzed market data to assess competitor products and progress.
- Designed and revised advertising material for branches and quarterly information.
- Implemented and maintained the bank's social media presence on Facebook, Twitter, and Tumblr.
- Constructed and managed Google Ads campaigns.
Education
Master of Professional Studies - Integrated Marketing and Communications
Georgetown University
Washington, DC 01.2015 - 01.2017
Bachelor of Business Administration - International Finance and Marketing
University of Miami
Coral Gables, FL 01.2010 - 01.2014
French Language Diploma - undefined
Institut de Touraine
01.2009 - 01.2010
Skills
- Strategic marketing planning
- Social media management
- Brand strategy development
- Campaign design and execution
- Data-informed decision making
- Strategic budget planning
- Effective negotiation techniques
- Cross-functional collaboration
- Digital content development
- Brand partnership strategy
- Strategic media planning
Locations
- Washington, DC
- Miami, FL
Timeline
Sr. Brand Manager
BRAND USA
03.2022 - Current
Manager, Global Marketing Programs
BRAND USA
09.2017 - 02.2022
Advertising Specialist
AMERANT BANK
08.2015 - 08.2016
Master of Professional Studies - Integrated Marketing and Communications
Georgetown University
01.2015 - 01.2017
Marketing and Product Development Analyst
SABADELL UNITED BANK
04.2013 - 07.2015
Bachelor of Business Administration - International Finance and Marketing
University of Miami
01.2010 - 01.2014
French Language Diploma - undefined
Institut de Touraine
01.2009 - 01.2010
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