Summary
Overview
Work History
Education
Skills
Websites
Awards
Timeline
64
Maria Basile Moore

Maria Basile Moore

Southport,NC

Summary

Data driven and results-oriented marketing executive accountable for developing, executing, and overseeing all marketing functions, initiatives, and personnel to drive pipeline growth and increase brand awareness for an organization. Proven success in defining a global company’s brand equity and market strategy, selling Marketing as a Service, taking a company public or private, and implementing scalable marketing plans across multiple verticals and regions. Key technology areas include Cybersecurity, AWS/Cloud, Linux, Open Source, Data Asset Management, Gen AI/RPA, and Enterprise Platforms. Employee brand storyteller and builder of GTM international plans, digital & upsell/cross-sell campaigns, and customer retention programs to drive revenue growth through direct channels of distribution, GSA, GPOs, contract vehicles, strategic partnerships, omni-channel, and technology integrations. Known for transforming teams into modern marketing machines with a passion for mentoring and growing talent.

Experienced with strategic marketing planning, leveraging data-driven insights to shape effective campaigns. Utilizes innovative techniques to enhance brand visibility and customer engagement. Track record of building and leading cohesive teams, ensuring alignment with corporate objectives and achieving long-term growth.

Marketing professional with proven track record of developing and executing transformative marketing initiatives. Known for fostering collaborative team environments and consistently driving results in dynamic settings. Brings strategic planning and analytical skills, with focus on adaptability and reliability to meet evolving business needs.

Overview

18
18
years of professional experience

Work History

Chief Marketing Officer

Veritone
07.2023 - Current
  • Company Overview: (500 employees - $150M)
  • Marketing Executive brought in to modernize Veritone's Marketing Engine with a focus on Lead Generation, Partner Marketing, Industry/Vertical Marketing and Partnerships to drive new sources of revenue into its 3 AI focused BUs – Law Enforcement, Public Safety / Media, Entertainment & Sports /Video/Audio Influencers & Content Creators /HR & Talent
  • Key focus includes: Complete rebranding initiative including new website, media launch, content & collateral overhaul and creation of 3 net new messaging frameworks and playbook to increase Veritone’s market and leader in Artificial Intelligence space
  • Lead integration of marketing stack and technologies to consolidate and establish best practices and improve marketing operational efficiency and effectiveness and define 'order to cash' / 'lead to opportunity' / 'opportunity to order' processes
  • Launch 'AI for Good' campaign which included educational blog and webinar series on AI Agents, LLMs, and overall benefits of Gen AI both direct and through AWS
  • Leverage key campaign themes to promote audio transcription and translation to real time input adapters to consolidated branding to showcase a true 'One Veritone' to drive lead generating campaigns that can show ROI, increase market share, and increase stock price/valuation
  • Partner with BU leaders to build and execute campaign strategies with an integrated approach leveraging market data, trends, and existing customer data targeting media content and influencers, law enforcement, and advertising agencies
  • Drive Gen AI and Orchestration partner marketing strategy, campaigns, and lead generation that increased revenue through partnerships by 25% (Carahsoft, AWS)
  • Lead salesforce integration and migrations from recent acquisitions with key stakeholders across IT, sales, and marketing to increase effectiveness and accountability
  • Modernize event strategy by improving lead scan and import tactics to better document and identify MQL/SQLs from event lists to increase lead conversions by 25%
  • Create and align with corporate marketing to create consolidated value prop and messaging due to multiple company acquisitions to build content that resonates, and drives upsell and cross campaigns across BUs
  • Standardized reporting for marketing funnel across BU Sales teams to show transparency in lead workflow, management, pipeline creation to show strategy to grow revenue from existing top named accounts and targeted accounts from ABM
  • Modernize lead management and SDR processes a to prioritize activities, effectiveness by building standards and reporting that drive incentives to set meetings, covert leads, and link to pipeline growth and marketing attrition
  • Led product launch campaigns, ensuring timely delivery and strong market presence upon release.

Chief Marketing Officer & SVP Strategic Alliances

HireRight
06.2020 - 07.2023
  • Company Overview: (3,000 employees - $800M)
  • Member of Executive Team that creates and presents annual marketing objectives, strategic themes and goals with assigned deliverables, timelines and metrics presented to Board each quarter
  • Key deliverable is to collaborate with internal and external teams to develop a GTM strategy that executes consistently across all marketing functions
  • Role also own RFP/Proposal Management, strategic partnerships & integrations, inside sales/BDRs/LDR functions
  • Drove 120% growth through HireRight's partner recruitment and onboarding process from prioritization of lead gen into partner marketplace to doubled leads and revenue from ATS integration partners and healthcare GPOs
  • Coordinated IPO process, planning, marketing strategy, investor decks, and IR media to take HireRight public Oct 2021
  • Tripled size of marketing team in first year due for full utilization of existing resources- grew from 22 to 65 in 3 years
  • Created and executed strategic vertical marketing campaigns & messaging plans to target GIG, Technology, Manufacturing, Retail, Healthcare, Financial Services, and Transportation to grow our revenue globally by 28%
  • Re-defined and implemented new sales development and lead development (SDR/LDR) programs to map out streamlined 'path of a lead' process that improved conversion rates by 40% and reduced time of sales cycle
  • Partnered with internal BI team to develop new dashboards to report on revenue mapped out to show which products, partners, verticals, and geos generated the highest gross margin/profit to determine resource investment strategy
  • Oversaw complete website revamp to modernize site as well as increased web lead conversion rates by 50%
  • Established project management tool to manage campaign deliverables and usability of talent and resource which resulted in a 110% increase in campaign execution deliverables
  • Increased GLOBAL pipeline and lead conversion by 35% by implementing new campaign process mapped to focus on white space analysis of highest revenue product integrations in Oracle, SAP, iCIMS, Workday, UKG, Greenhouse and Ceridian
  • Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.

Vice President, Marketing

DLT Solutions / TD SYNNEX
03.2017 - 06.2020
  • Company Overview: (300 employees, $1B Marketing team measured to be a revenue generating department that sells campaign planning, promotion, sponsorships, and marketing tech stack integrations
  • Paid on ability to modernize and close revenue for DLT and their distributor/channel software partners
  • DLT was acquired by Tech Data / TD SYNNEX as top IT solutions reseller and aggregators for the federal, state and local government, education, utilities and healthcare markets
  • Key technologies include Big Data, Analytics and Data Science, Artificial Intelligence/RPA, Cybersecurity, Cloud, Application Lifecycle, 3D CAD/CAM Software, Autodesk/AutoCAD/Digital, BIM/Design, and IT Infrastructure
  • Grew team from 13 to 24 in one year due to usability and capacity models and built business cases to show results of investments to map back to business objectives and marketing KPIs/goals
  • Successfully migrated marketing automation tool from Eloqua to Marketo for better productivity, reporting capabilities
  • Positioned DLT as a 'Marketing as a Service' model to monetize and support software vendors by customizing marketing campaigns and execution to their targeted audiences and leveraged $2M in partner MDF
  • Mapped marketing goals to pipeline generation goals to ensure campaign deliverables and lead scoring initiatives aligned with pipeline growth due to marketing impact (grew from 5% to 30% in 8 months)
  • Developed lead scoring system which incorporated six scoring criteria to more effectively target sales which resulted in a 20% increase in lead & opportunity conversion and 40% more pipeline within less than 6 months (COiN score leverages firmographic, demographic, behavioral, past purchase history, purchase intent signals)
  • Launched AWS Cloud Navigator & AWS Marketplace platform which onboarded 50+new cloud partners to ecosystem
  • Revamped branding and corporate strategy to drive awareness of DLT moving from a reseller to distribution model
  • (300 employees, $1B)

Vice President, Marketing

Deltek
09.2012 - 03.2017
  • Company Overview: (3,100 employees, $700M)
  • Deltek is a leader in solutions for Project Based Businesses and targeting industries such as Accounting, Government Contacting, SLED, A & E, Healthcare, AEC/BIM/Construction, Financial Services, Fintech, Consulting, Oil & Gas, and HCM
  • Lead a team of 20 (started with 3 in 2012 and grew to 20 in 2015) that executes 120 campaigns a month ($8M marketing budget) for marketing programs from front office to back office that span across Deltek's entire product portfolio
  • Created and managed from scratch an internal lead passing process to create opportunity for cross-selling and lead sharing across company so every prospect got a follow-up call regardless of territory–created a pipeline of $2.5M in first year
  • Creation of 'dummies book' thought leadership series launched GLOBALLY built into an integrated campaign including digital assets, webinar series, talk track/script for follow up which became the # 1 lead generation asset
  • Promoted to take focus on install-based campaigns and grew our conversion business by 120% by leveraging data from white space analysis and targeted segmentation
  • Implemented lead routing/lead sourcing platforms saw marketing pipeline contribution grow from 30% to 50%
  • Promoted to take over Customer Advocacy Program (Influitive), Customer Briefing Center, Customer References (Boulder Logic), and Services/Customer Care/Customer Success Marketing Programs
  • (3,100 employees, $700M)

Senior Director, North America Field Marketing

Red Hat
06.2007 - 08.2012
  • Company Overview: (5,000 employees, $1B)
  • Managed a staff of 40 and budget of $12M ($5M direct/$7M MDF) and help grow revenue from $10M to $100M in 4 years
  • Supporting the development and implementation of product launch plans for all Business Units (Platform (Linux), Virtualization, Storage, Middleware, and Cloud)
  • Managed SAP and Dell partnerships, integrations, and marketing programs/revenue tracking
  • Working with sales to develop sales, vertical, and partner focused collateral and enablement materials to position Red Hat’s portfolio of products (cheat sheets, sales guides, incentive programs)
  • Building and executing targeted and integrated marketing plans with tactics including media buys, social media, paid search, nurture programs, upsell campaigns, product or customer videos
  • Create and approve partner marketing plans including MDF, deal registrations and claim processing in PRM/sf.com – Carahsoft, DLT Solutions, Tech Data, SYNNEX, Ingram Micro
  • (5,000 employees, $1B)
  • Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
  • Achieved departmental goals by developing and implementing strategic plans and initiatives.

Education

Bachelor of Science (BS) - Psychology, Marketing

Radford University
Radford, VA

Skills

  • Salesforcecom & AppExchange integrations
  • Paid Media
  • B2B Marketing
  • B2C Marketing
  • B2G Marketing
  • Public Relations
  • Media Relations
  • Investor Relations
  • Analyst Relations
  • Branding
  • Inbound Campaign Management
  • Outbound Campaign Management
  • MaaS
  • Marketing As A Service
  • Communications
  • Product Marketing
  • Product Launches
  • Market Intelligence
  • Nurture
  • Mobile Marketing
  • Digital Marketing
  • SEO
  • SEM
  • Partner Management
  • AWS Marketplace
  • ECommerce
  • Website Optimization
  • Conversion Optimization
  • Growth Strategy
  • Storytelling
  • Value Proposition Creation
  • Account-Based Marketing
  • Customer Advocacy
  • Adobe Creative Suite
  • ISV/OEM/Channel Partner MDF
  • Google Suite
  • SDR
  • BDR
  • AI tools
  • ABM tools
  • Prospect Identification
  • Opportunity Identification
  • Pipeline Analysis
  • Partner Management Tools
  • Customer Loyalty
  • Social Media Tools
  • Collaboration Tools
  • Web Tools
  • Marketing Automation Platforms
  • Goal setting
  • Partnership development

Awards

2023 Marketing Executive of the Year, Gold Stevie Awards – American Business Awards, 01/01/23

Timeline

Chief Marketing Officer

Veritone
07.2023 - Current

Chief Marketing Officer & SVP Strategic Alliances

HireRight
06.2020 - 07.2023

Vice President, Marketing

DLT Solutions / TD SYNNEX
03.2017 - 06.2020

Vice President, Marketing

Deltek
09.2012 - 03.2017

Senior Director, North America Field Marketing

Red Hat
06.2007 - 08.2012

Bachelor of Science (BS) - Psychology, Marketing

Radford University

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Maria Basile Moore