Hi, I’m
Maria Benavidez
Harlingen,TX
Summary
Dynamic Store Sales Manager with a proven track record at Perfumania, excelling in sales team leadership and customer engagement. Achieved significant sales growth through strategic merchandising and effective coaching. Skilled in loss prevention and performance analysis, fostering a high-performing team dedicated to exceeding operational goals and enhancing customer satisfaction.
Overview
13
years of professional experience
Work History
Perfumania
Store Sales Manager
01.2004 - 02.2017
Job overview
- Developed structured initiatives targeting key performance improvements.
- Boosted sales team's performance with specialized recruitment strategies.
- Optimized scheduling practices to ensure adequate staffing during peak hours while minimizing labor costs.
- Spearheaded employee coaching initiatives focusing on upselling techniques and product knowledge enhancement for improved performance metrics.
- Developed a high-performing sales team through targeted recruitment, ongoing training, and constructive feedback.
- Implemented loss prevention measures effectively reducing shrinkage rates within the store environment.
- Boosted store sales by implementing effective merchandising strategies and eye-catching displays.
- Collaborated with other departments in-store events planning, driving cross-functional success and increased customer engagement.
- Analyzed sales data regularly to identify trends and adjust strategies as needed to capitalize on opportunities or address challenges.
- Supervised daily operations of the store including opening/closing procedures ensuring smooth functioning.
- Oversaw regular inventory audits identifying discrepancies taking corrective actions where necessary.
- Conducted regular competitor analysis staying updated on industry trends adapting pricing strategies accordingly.
- Maintained an organized, clean store environment that met company standards for visual presentation, safety, and operational efficiency.
- Managed inventory levels for optimal turnover, reducing stock discrepancies and ensuring product availability.
- Implemented new promotional campaigns to drive foot traffic and improve overall revenue growth.
- Established strong relationships with vendors to negotiate better pricing and secure exclusive products for the store.
- Assisted customers in making informed purchasing decisions by providing tailored recommendations based on their needs and preferences.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Facilitated high volumes of cash, credit, and gift card transactions, verifying cash drawer balance at end of each shift.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Greeted all customers cheerfully and asked open-ended questions to ascertain needs.
- Recruited, hired and trained Number associates to develop into productive team members with excellent product knowledge.
- Maintained company's visual merchandise standards through general housekeeping and planograms.
- Managed day-to-day staffing and handled scheduling for all store employees.
- Built relationships with customers and community to establish long-term business growth.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Organized promotional events and interacted with community to increase sales volume.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Education
TSTCHarlingen, TX
01.2007
Texas Southmost CollegeBrownsville, TX
from Accounting
08.2004
Hanna High School Brownsville, TX
High School Diploma
05.2004
Skills
- Customer service
- Store operations
- Sales reporting
- Brand awareness
- Employee scheduling
- Staffing
- Merchandise planning
- Performance analysis
- Sales promotion
- Loss prevention
- Operational goal planning
- Sales team leadership
- Decision-making
- Cash handling
- Customer engagement
- Training and mentoring
- Management
- Team building
- Store opening and closing
- Coaching and mentoring
- Stock audits
- Team supervision
- Inventory management
- Retail operations
- Promotions and specials
- Staff scheduling
- Staff development
- Visual merchandising
- Sales expertise
- Marketing strategies
Timeline
Store Sales Manager
Perfumania
01.2004 - 02.2017
TSTC
Texas Southmost College
from Accounting
Hanna High School
High School Diploma
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