Maria Alvarez Cappleman
Cypress,TX
Summary
Motivated and results-driven sales professional with technical knowledge and critical thinking skills to thrive in data-driven environments. Tackles challenges with positivity and drive to overcome. Works great alone or with others and consistently exceeds expectations.
Overview
28
28
years of professional experience
Work History
Regional Brand Specialist
EssilorLuxottica
Houston, Texas
01.2025 - Current
- Recipient of 2024 Top West Region Top Brand Specialist at 98% Penetration
- Developed and executed brand strategies to enhance market share.
- Prepared monthly reports on branding initiatives, highlighting successes and challenges.
- Collaborated with marketing and sales teams to maintain consistent messaging across channels.
- Established and nurtured relationships with customers, vendors, and partners to foster brand loyalty.
- Cultivated a business network with premier brands to expand influence.
- Oversaw strategic marketing and promotional plans for new product launches.
- Analyzed market trends and customer needs to identify opportunities for value enhancement.
- Evaluated sales data to assess product performance and pinpoint improvement areas.
Optics Business Consultant
VSP OPTICS GROUP
Houston, TX
04.2014 - Current
- Recipient of President’s Club award in 2019 at 104% and 2020 at 105% for VSP Optics Region 3
- Exceeded quota goals of over 100% for 2014, 2016, 2017, 2018. 2021 and 2022.
- Responsible for prospecting, sales, account management, training and education for VSP’s UNITY Brand of digital free form lenses, AR coatings, photochromic and blue light protection lenses for my assigned territory in South Houston and Rio Grand Valley South Texas
- Drive Conversion (volume & share growth) of Unity brand lenses through all assigned business channels
- Business Channels include Private Eye Care Professionals, Strategic Retail locations, Buying Groups, and Lab and Lens Manufacture Partners
- Consistent new business development and quarterly sales growth
- Strong consultative selling skills utilizing Franklin Covey methods to identify customers’ business needs
- Responsible for doctor and staff training of new digital optical technology
Territory Manager
TRANSITIONS OPTICAL, INC
Houston, TX
05.2011 - 04.2014
- Create business growth through market development for M.D.'s, O.D.'s and opticians
- Develop marketing plans, promotions and consumer experience events for my assigned territory in South Texas/Louisiana optical market
- Territory management of large geographic area to include entire state of Louisiana and TX South Region that leads to enhanced vision through photochromic lenses
- Drive Conversion (volume & share growth) of Transitions lenses through all assigned business channels
- Business Channels include Private Eye Care Professionals, Strategic Retail locations, Buying Groups, and Lab and Lens Manufacture Partners
- ECP volume counts 2670 independent offices
- Heavy focus on Strategic Retail Accounts consisting of Today’s Vision/TX, 42 offices; Berkeley Eye Centers/Houston, TX, 14 offices; St Charles Vision/New Orleans, LA, 7 offices; Ochsner Optical/New Orleans, LA, 5 offices
- Effectively develop, plan, and execute customer business plans and reviews designed to be on time, plan, and budget
- Utilize effective strong presentation skills to provide education to both in office and large group settings
- Build and leverage relationships through trade partners to drive conversions
- Showcase territory and database management skills while acting independently and proactively to deliver proven results.
Sales Consultant
ARAMARK REFRESHMENTS
Houston, TX
01.2010 - 02.2011
- Responsible for generating sales leads via cold calling and market research in creating new business for Office Coffee and Water Services
- Develop a territory specific strategy to increase market share by outlining tactics, activities and resources
- Demonstrate through knowledge of ARAMARK Refreshment Services' products, services and equipment
- Deliver presentations and perform demonstrations that highlight ARAMARK Refreshment Services' features, benefits and current marketing promotions
- Determine profitability of potential business and set client pricing.
Account Manager
KELLOGG COMPANY
Houston, TX
07.2005 - 10.2009
- Responsible for yearly GSV budget of $30MM of Kellogg products to Grocers Supply Wholesaler supporting 31 independent grocer groups in Texas primarily through consultative selling skills directed at developing strategies to increase market share
- Exceeded yearly budgets goals, 2005 at 103.1% to budget, 2006 at 100.3%, 2007 at 99.3% and 2008 at 101.1%
- Product lines included: Ready To Eat Cereal, Pop Tarts, Fruit Snacks, Syrup and Ingredient Brands
- Key accounts included: Fiesta, Food Town, Foodarama, Sellers Brothers, Market Basket, Gerland’s Food Fair
- Called primarily on Grocery Owners, Buyers and Category Managers
- Facilitated Group Buy appointments each quarter with Grocers Supply VP Sales and Marketing and Director of Procurement for introduction and acceptance of new items and National promotion plans in order to drive new market share
- Secure customer relations by building partnerships and strategic working relationships
- Coordinated Retail Sales meetings twice a year in order to keep Retail Sales Representatives and Team Leaders informed about current brand performance, advertising support, new product introductions and promotion plans for the upcoming year
- Key speaking engagements and educational seminars conducted:
- Presented Business Plans and Marketing Promotions to VP’s and Directors at Grocers Supply (4 times per year) 60-minute presentation and 6+ hours of group planning to confirm business direction for the quarter
- Presented business plans and promotions to Texas/Louisiana retail sales representatives at their Retail Sales Team meeting; 60-minute presentation (2 times per year) 40+ attendees
- Facilitated a retail sales representative meeting for ½ a day for employees interested in account management and how to overcome objections role-plays
- 15+ attendees
- Facilitated and assigned as captain of cereal category at New Item meetings (2 times per year) for Fiesta Grocery; 50 grocery stores total; 10+ CPG sales representatives in attendance for ½ a day
Client Training Manager/Sales Rep
ACOSTA SALES AND MARKETING, Eastman Kodak
Houston, TX
05.2004 - 07.2005
- Initially responsible for supervising and training 14 Category Sales Representatives responsible for sales of, products to major retailers in five states (as in tenure with Eastman Kodak) transitioning (after 12/04) to direct sales of various manufacturers’ consumer products (Kodak, Bayer, Alcon, Del, Ross Labs) to the Wal-Mart account
Sales Representative
EASTMAN KODAK
Houston, TX
11.1997 - 05.2004
- Responsible for yearly budget sales averaging $200K - $300K of Kodak products to 76 retail chain accounts in Houston primarily through consultative selling skills directed at developing strategies to increase market share
- Ranked 4th (out of 322 sales representatives) nationwide in 2000, 2002 and consistently ranked in Top 10% each year
- Recipient of President’s Club award in 2000 and 2002 for ranking top 5% within the company
- Recipient of “Silver CI Excellence” award in 2001 for ranking top 10% within the company
- Exceeded yearly sales budgets consistently, 2000 at 193% of plan year-to-date and at 231% in 2002
- Product lines included: Kodak Picture Maker, G3 Digital Order Station, Noritzu 3011 equipment, Gretag MasterLab and MasterFlex equipment for One Hour Lab services, and Kodak One Time Use Cameras and Film products
- Key accounts included: Wal-Mart, Target, Walgreen Drug, CVS Drug, Kmart, Kroger, Randall’s, and Albertson Drug stores
- Called primarily on Regional, District, & Store Managers, and presented product knowledge for Sales Associates
- Coordinated quarterly District Manager meetings in order to drive new market share
- Presented yearly Photo Workshop Seminars for the Walgreen’s account to keep photo supervisors and district managers informed about current brand performance, advertising support, new product introductions and promotion plans for the upcoming year.
Education
Southern Methodist University, Meadows School of Art
Affiliations
Recipient, full academic scholarship for university education, Member - Phi Theta Kappa, Outstanding Students of America, Dean’s List while in college
Timeline
Regional Brand Specialist
EssilorLuxottica
01.2025 - Current
Optics Business Consultant
VSP OPTICS GROUP
04.2014 - Current
Territory Manager
TRANSITIONS OPTICAL, INC
05.2011 - 04.2014
Sales Consultant
ARAMARK REFRESHMENTS
01.2010 - 02.2011
Account Manager
KELLOGG COMPANY
07.2005 - 10.2009
Client Training Manager/Sales Rep
ACOSTA SALES AND MARKETING, Eastman Kodak
05.2004 - 07.2005
Sales Representative
EASTMAN KODAK
11.1997 - 05.2004
Southern Methodist University, Meadows School of Art
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