Maria Carlton
Severna Park,MD
Summary
Accomplished executive with a proven track record at Under Armour, adept in X-Functional collaboration and renowned for leadership excellence. Spearheaded global go-to-market strategies, enhancing digital transformation and fostering cross-functional collaboration. Achieved significant revenue growth by driving organizational change and leveraging analytical skills for strategic decision-making. Seasoned Senior Director with significant experience in managing large teams and developing effective strategies. Strengths include strategic leadership, vision-driven change management, and robust business acumen. Achievements include driving operational efficiency and fostering cross-departmental collaboration within previous organizations.
Overview
24
24
years of professional experience
Work History
Sr. Director, Global Go-To-Market
Under Armour
Baltimore, Maryland
01.2023 - Current
- Oversee Global X-Functional Process of turning Strategy into Seasonal Commercial Execution
- Responsible for Global Enterprise GTM process, ensuring accountability from regional and channel leaders, as well as the Product, Marketing, Planning, Merchandising, and Supply Chain teams.
- Ensure commercialization of company strategies directly related to all channels of $5.7B of annual revenue
- Lead and coach global Go-To-Market (GTM) and Digital Commercial Transformation teams
- Actively driving the evolution of the GTM process towards a more agile, consumer-centric, and digitally empowered future state
- Initiating and leading cross-functional change management efforts to enhance organizational agility
- Organize & Execute Global GTM milestone meetings, including Global Summits, guiding regions in their GTM milestones and tools for marketplace execution
- Establish global guidelines and strategy for digital transformation, overseeing 20 global digital flagship and standard showrooms
- Actively cultivating and maintaining relationships with key cross-functional leaders across the organization, including the full C-Suite
- Spearheaded the development and launch of new products or services.
- Monitored industry trends to identify opportunities for expansion and innovation.
- Managed crisis situations to minimize impact on operations and reputation.
- Oversaw budgeting processes and ensured fiscal responsibility was maintained throughout the year.
- Created and managed budgets for travel, training, and team-building activities.
- Promoted a culture of collaboration among staff members through regular communication, feedback, and recognition.
- Lead cross-functional teams in developing creative solutions to challenging problems.
- Managed multiple projects simultaneously while ensuring deadlines were met.
- Built relationships with external partners, vendors, and customers in order to foster collaboration.
- Directed operations to improve efficiency and increase profit margins.
- Coordinated activities with other departments to expedite work and improve collaboration.
- Led change management efforts to adapt to market shifts and organizational needs.
- Collaborated with executive leadership team to develop long-term objectives that would drive success.
- Implemented new technologies to streamline processes and enhance productivity.
- Created policies and procedures to improve operational efficiencies within the organization.
- Oversaw strategic planning and implementation to ensure organizational goals were met.
Director, Marketing Operations & Campaign Execution, Americas
Under Armour
01.2020 - 01.2021
- Led a team of Marketing Operations professionals dedicated to supporting regional marketing teams
- Owned Regional Campaign budgets and execution for Retail, E-comm & Wholesale across US, Canada, LATAM
Director, Merchandising Operations, North America
Under Armour
01.2017 - 01.2020
- Led a team of Merchandising Operations professionals supporting regional merchandising teams
- Implemented new cross-functional Go-To-Market process in largest Region for Under Armour
- Partnered with Head of Merchandising, Go-To-Market Teams, Sales and Marketing in optimizing regional practices
Sr. Manager, SAP ERP Integration, Direct To Consumer
Under Armour
01.2015 - 01.2017
- Served lead merchant for Women's Apparel for Under Armour Factory Outlets
- Owned 30% of US Factory Total Business ~ $300M+
Key Account Sales Manager, Outdoor
Under Armour
01.2013 - 01.2015
- Lead Account Sales Manager for 2nd Largest Outdoor Account managing a annual $18million portfolio & account relationship
Merchant
Jos. A. Bank Clothiers
Baltimore, Maryland
01.2007 - 01.2010
- Worked in Nested Suits, Ties & Accessories
- Financial Open To Buy Cadence & Business Planning
- Advertising Campaigns & Catalog Build
- Manage Assistant Merchants
- Work with Planning, Sourcing, and Product Creation Teams
Retail Account Manager
Fashion Accents
Providence, Rhode Island
01.2004 - 01.2007
- Company Overview: Private Label Jewelry Company
- Acted as Manager of all Retail Accounts including, Macy's, Bon Marche, JC Penney, Kohl's, Sears, Chico's, Dress Barn, Fashion Bug
- Market Week Prep & Showroom Manager
- Business Liaison working directly with Designers, Sourcing and Manufacturing on backend
- Private Label Jewelry Company
Assistant Buyer - Fashion Jewelry
Macy's Inc
New York, New York
01.2001 - 01.2004
- Owned all vendor relationships and Open to Buy
- Responsible for business reporting and trend analysis
- Supported Head Buyer and Planning Team
Education
Bachelors of Arts - Business
University of Maryland, RH Smith School of Business
12.2001
Skills
- Leadership
- Operations Management
- Problem Solving
- Analytical Skills
- Executive Leadership Collaboration
- Cross-Functional Collaboration
- Project Management
- Organizational Change Management
- Written & Verbal Communication
- Market Planning
- Budgeting
- Adept in
- Microsoft Office Suite
- WebEx
- SAP
- SharePoint
- Smartsheet
- Workfront
- Team building and motivation
- Key performance indicators
- Collaborative leadership
- Data analytics
Hobbies and Interests
- Travel
- Reading
- Thrifting
- Time with Family & Friends
- Volunteering
- Dogs
References
Available Upon Request
Affiliations
- Events Chair - Neighborhood Association
- Volunteer various charity organizations
- Advisor NVD
Accomplishments
- Received Recognition Awards over 5 times while at UA for exceptional performance that was given in addition to Bonus awards.
Timeline
Sr. Director, Global Go-To-Market
Under Armour
01.2023 - Current
Director, Marketing Operations & Campaign Execution, Americas
Under Armour
01.2020 - 01.2021
Director, Merchandising Operations, North America
Under Armour
01.2017 - 01.2020
Sr. Manager, SAP ERP Integration, Direct To Consumer
Under Armour
01.2015 - 01.2017
Key Account Sales Manager, Outdoor
Under Armour
01.2013 - 01.2015
Merchant
Jos. A. Bank Clothiers
01.2007 - 01.2010
Retail Account Manager
Fashion Accents
01.2004 - 01.2007
Assistant Buyer - Fashion Jewelry
Macy's Inc
01.2001 - 01.2004
Bachelors of Arts - Business
University of Maryland, RH Smith School of Business
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