Maria Carranza

• Manage the Storyliving by Disney and Cotino Community websites, ensuring a seamless and engaging online presence.
• Collaborate with legal, Yellow Shoes, sales, PR/PA, and other internal teams for the successful launch of pre-sale appointments at Cotino Community, amongst other projects.
• Develop creative input that help support business objectives for the fiscal year.

Paid Media:

• Create and manage paid search grids that helped increase the organization's click through rates by +125% year over year and reduced cost per click by an average of -31%.
• Project manage the creation of new assets for paid social media campaigns.
• Collaborate with paid media partners on SEO Strategy to increase efficiency and decrease cost across paid media.
• Improved search-related activities through ongoing analysis, experimentation or optimization tests.

Campaign Experience:

• Collaborate on product launches by coordinating actions with social media, paid media, email, and legal.
• Develop and execute digital campaigns to increase reach and brand recognition by leveraging paid social, blog, email, organic social, and website.
• Utilize quantitative and qualitative reporting to assess the efficacy of a campaign and pivot strategy based on the analysis.
• Present the strategy of new campaigns to leaders and executives within the organization.

Email:

• Relaunched the the monthly enewsletter to our 19,000 plus audience to help garner more brand awareness.
• Increased marketing qualified email read rates by 10% by switching content from product focused to cast focused.
• Increased sales qualified email read rates by 12% through personalization

Sales Enablement:

• Identified a gap in sales team support and spearheaded a project to collaborate with sales, content and production for the creation of new sales tools.
• Support sales team members to drive growth and development through the creation of fact sheets, flyers and other sales enablement tools.

• Selected through internal application process led by the learning and development team to be a Florida representative of the Disney Aspire Program.
• Travel around Central Florida to different speaking engagements to inspire current and future Cast Members through storytelling of my Disney Journey.
• Collaborate with recruitment for external speaking engagements that promotes Disney Aspire to the younger generations.
• Engaged with crowds larger than 100 to promote Disney Aspire internally and externally.
• Granted a platform to tell my Disney Story via an editorial on the Disney Parks, Experiences and Products page, to inspire Cast to pursue higher education.

• Identified a gap in process and worked with the correct partners to implement a new one, while introducing a new system to the team.
• Maintained the sales pipeline to ensure the accurate reporting of over $10 Million in potential business.
• Selected by leadership for a year to facilitate new Disney Institute hire overview course.
• Collaborated with the sales team to assist with Spanish and Portuguese clients.
• Developed and coordinated trainings to help individuals learn company policies and procedures and job tasks.
• Work directly with C-Suite Executives and Meeting Planners to ensure a world class Disney Experience.
• Managed team meetings including scheduling, agenda generation, and note distribution.

• Informed employees of benefits by studying and assessing State and Amazon Leave and Disability policies.
• Liaised between employees and Case Managers to address inquiries regarding their leave or accommodation, and foster problem resolution.
• Maintained above average Quality Assurance scores (above 80%).

• Collaborated with leaders, partners and key-stakeholders to create a learning plan for incoming professional Interns.
• Created and reviewed internal and external copies for marketing utilization to protect the brand identity.
• Organized the logistics of over 30 offsite programs a year.
• Reviewed and resolved client concerns and issues, researching relevant details and clearly communicating solutions.
• Recommended marketing strategies to help with increasing revenue on client events.
• Selected by leadership to facilitate new hire courses that introduce them to the Disney Institute brand.