Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Maria Cerda

Delray Beach

Summary

Passionate about people, culture, and spearheading the growth of high impact enterprises within the fashion and beauty industry.

Overview

9
9
years of professional experience

Work History

Client Advisor

Zimmermann
03.2025 - Current
  • Cultivated strong client relationships through personalized consultations and tailored solutions.
  • Analyzed customer needs and provided strategic product recommendations to enhance satisfaction.
  • Coordinated with cross-functional teams to ensure seamless service delivery and operational efficiency.
  • Excelled in meeting sales targets, contributing significantly to the overall success of the team.
  • Improved customer satisfaction ratings by promptly addressing inquiries via phone, email, or in-person visits.
  • Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
  • Developed and executed seasonal visual merchandising strategies to enhance product visibility and drive sales.

Brand Ambassador, Head Stylist

ANINE BING
05.2023 - 02.2025
  • Top seller in the West Coast embodying Anine Bing’s values and aesthetic while providing exceptional service and expertise to clients.
  • Cultivates and maintains strong relationships with clients to understand their evolving tastes and preferences, fostering long-term loyalty and repeat business.
  • Collaborates with HQ to align offerings with client demand and mazrket trends
  • Mentors and trains junior stylists and associates in visual merchandising and fostering a unified approach to achieving brand standards.
  • Operates across multiple locations, including Costa Mesa, Melrose, and the Palisades, adapting merchandising strategies to resonate with the unique clientele of each store.
  • Partners with the buying team to suggest inventory adjustments based on visual presentation performance and client preferences.
  • Uploads new products and collections to the Anine Bing platform, ensuring that product details, images, and copy align with the brand’s visual and editorial guidelines.

Social Media Coordinator/Production Assistant

RUBY IN THE SKIES
07.2020 - 12.2022
  • Spearheaded brand development strategies to enhance digital presence and customer engagement.
  • Conducted market research to identify trends, analyze competitive strategies, and inform brand positioning.
  • Collaborated with cross-functional teams to ensure cohesive integration of brand messaging in all digital efforts.
  • Managed social media platforms, creating engaging content and fostering online community growth.
  • Oversaw email marketing campaigns, nurturing leads and maintaining effective communication with the audience.
  • Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple social platforms.
  • Enhanced team collaboration by effectively scheduling meetings and coordinating calendars for multiple executives.

Social Media Specialist/Production Assistant

SHIBUE COUTURE
01.2017 - 08.2019
  • Developed and executed social media campaigns to increase brand visibility and engagement.
  • Supported photoshoot preparations and assisted in talent during photoshoots for LA/NY fashion week.
  • Built relationships with industry professionals to enhance brand credibility.
  • Increased brand awareness by developing and implementing targeted social media campaigns.
  • Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
  • Improved overall reach by consistently monitoring and adjusting social media strategies based on analytics data.
  • Coordinated office activities to enhance workflow efficiency and support team objectives.

Education

Bachelor of Arts - Marketing

San Diego State University
06.2020

Skills

  • Brand development
  • Luxury client management
  • Operations management
  • Client engagement strategies
  • Visual merchandising expertise
  • Email and SMS Marketing
  • Social media strategy development
  • Luxury fashion and beauty expertise
  • Trend/Resource Management
  • Experienced with Microsoft Outlook, Excel, and Photoshop
  • Consultative selling
  • Fluent in English and Spanish

Websites

Timeline

Client Advisor

Zimmermann
03.2025 - Current

Brand Ambassador, Head Stylist

ANINE BING
05.2023 - 02.2025

Social Media Coordinator/Production Assistant

RUBY IN THE SKIES
07.2020 - 12.2022

Social Media Specialist/Production Assistant

SHIBUE COUTURE
01.2017 - 08.2019

Bachelor of Arts - Marketing

San Diego State University

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