Maria Combias
New York
Summary
Proficient in content creation and management across digital platforms, leveraging SEO techniques and analytics to optimize performance. Demonstrated ability to analyze social media trends and implement audience engagement strategies effectively. Proven track record of enhancing online visibility and driving user interaction through targeted content strategies.
Overview
6
6
years of professional experience
Work History
Global Digital Content Specialist
Tiffany & Co.
New York
07.2024 - Current
- Global Content Management & Localization: Directs content publishing and authoring across 9 regions using Adobe Experience Manager (AEM), including managing the Digital Asset Management (DAM) system to ensure localized content accuracy and brand consistency, and collaborating with design teams via Figma.
- Executed over 20 campaigns, including major brand holiday campaigns, across Tiffany sites from start to finish.
- Performance Analysis & Optimization: Leverages Microsoft Excel for comprehensive data analysis and reporting, alongside Content Square for in-depth user behavior insights, to drive content strategy and optimize performance across diverse markets.
- Strategic Workflow & Asset Management: Manages extensive content inventories, editorial calendars, and digital assets efficiently within AEM and through Microsoft Excel, streamlining global content workflows and ensuring timely delivery.
- Collaborated with cross-functional teams to develop engaging multimedia campaigns that drove brand awareness and customer loyalty.
- Streamlined global content workflows to ensure timely delivery of projects.
- Collaborated with cross-functional teams to create multimedia campaigns that boosted brand awareness.
- Focused on developing engaging campaigns that fostered customer loyalty.
Marketing Coordinator
Four Seasons Downtown (FSNYD)
New York
03.2022 - 09.2023
- Managed and curated FSNYD's social media platforms, increasing followers by over 12,000 through enhanced community engagement and captivating content.
- Developed weekly Instagram presentation decks featuring visuals, copy, and emerging trends to drive audience interaction.
- Updated website monthly with fresh visuals and curated content tailored to guest interests.
- Captured real-time organic content at brand shoots and events to promote FSNYD culture and boost engagement.
- Produced Instagram Reels showcasing hotel experiences, achieving over 20,000 views.
- Led rebranding initiatives for organizational social media presence, emphasizing cohesive story highlights and feed aesthetics.
- Ensured uniformity in content and brand voice across social media and third-party channels like TripAdvisor and Amex.
- Conceptualized three to four articles monthly for The Art of Living Four Seasons Downtown blog.
PR and Marketing Coordinator
Infinity Creative Agency
New York
07.2021 - 03.2022
- Orchestrated events and designed gifting mailers to enhance brand visibility.
- Developed and pitched ideas tailored for digital, editorial, and VIP platforms for Vitamin A, Intimissimi, and Dezi.
- Managed press and social media placements to ensure optimal brand representation.
- Reviewed analytics and generated weekly reports on social media placements across Instagram and magazines.
- Created post-event decks to evaluate impact on brand awareness and measure event success.
Social Media Intern
Loveshackfancy
11.2019 - 03.2020
- Enhanced brand presence through curated, audience-tailored, and trend focused content.
- Utilized Planoly for Instagram scheduling and Excel for planning, writing, and finalizing Twitter & Facebook content.
- Implemented SEO best practices across platforms to boost visibility and optimize reach through keyword identification.
- Collaborated with Senior PR Director and other company leaders on event planning, Trunk Shows, and new store openings.
- Curated personalized samples for influencer and elite clients, including selections for celebrities like Gigi Hadid.
- Researched the brand's Instagram presence, analyzing data from diverse sources to inform social media strategy.
Education
Bachelor of Arts - Media & Culture, Fashion Studies
THE NEW SCHOOL
NEW YORK, NY11.2025
Skills
- Content Square and AEM
- Figma and SFCC
- Digital asset management
- Microsoft Office Suite
- Excel and PowerPoint
Timeline
Global Digital Content Specialist
Tiffany & Co.
07.2024 - Current
Marketing Coordinator
Four Seasons Downtown (FSNYD)
03.2022 - 09.2023
PR and Marketing Coordinator
Infinity Creative Agency
07.2021 - 03.2022
Social Media Intern
Loveshackfancy
11.2019 - 03.2020
Bachelor of Arts - Media & Culture, Fashion Studies
THE NEW SCHOOL