Maria Curreri

Operate as an extension of the Corporate Affairs team, collaborating with internal customers and partners to support development and execution of integrated marketing campaigns. Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results. Serve as an initial / primary point of contact for all internal clients, partners and external agencies. Act as a MARCOM SME for the client, guiding them through all phases of campaign strategy and executionSupport clients in the development of business strategies that translate to actionable marketing objectives

• Align and drive decision-making process across functions and organizational levels to drive progress.
• Develop / manage integrated project plans with schedule / dependencies between teams clearly identified.
• Make recommendations for ways-of-working to drive integration and collective success.
• Manage projects from concept through execution utilizing Workfront project management platform.
• Manage workflow between staff, coordinating documents and creative material distribution. Monitor progress against established goals, adjusting schedules and resources as needed to keep projects on track.
• Prepare detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
• Develop strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team's ability to deliver results.
• Ensured regulatory compliance by closely monitoring applicable laws and regulations within the industry sector throughout each stage of the project life cycle.
• Effectively managed scope creep by establishing clear boundaries on requested changes while keeping projects aligned with original objectives and budgets.
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.

Spearheaded a successful product launch with comprehensive marketing plans and cross-functional collaboration. Responsible for the strategic planning, development and design of highly personalized, triggered-based customer journeys across multiple marketing channels with a focus on driving customer engagement, digital adoption, retention, and cross-sell.

• Used data analysis to extract and analyze insight from customer data and research to uncover areas of opportunity that would optimize lifecycle journey.
• Launched bank's biggest lending program in the US (Credit Builder Loan) and surpassed all set goal for customer's response having to halt the campaign due to excess volume that bankers were not prepared to handle.
• Responsible for campaign strategy and creative development, working across cross-functional teams to ensure successful execution.
• Presented and communicated campaign strategy and plans to stakeholders to secure engagement and support.
• Developed and launched multiple marketing campaigns per year across several channels including email, direct mail, search, display and digital to drive acquisition and revenue for the bank.
• Oversaw the entire campaign development process from briefing to execution and implementation.
• Responsible for lifecycle and vertical marketing communications across retail banking with a specific focus on supporting savings, lending and credit card account products.
• Designed automated vertical journeys to drive balance growth, customer engagement and retention.
• Supported bank's partnership with Master Card products and interface/rebrand Master Card's programs and promotions with BMO.
• Developed and executed digital on-boarding email program optimization for new products.
• Supported branches and field teams in digital adoption goals.
• Analyzed and tracked campaign results to monitor performance and align on on-going strategy with stakeholders and supporting teams.
• Effectively managed agency partners, digital media networks and agencies, following up on performance and making effective decisions on value of placements.
• Managed projects from concept through execution utilizing Workfront project management platform.
• Enhanced customer loyalty through the creation of targeted email campaigns and promotional events.
• Spearheaded a successful product launch with comprehensive marketing plans and cross-functional collaboration.
• Established a consistent brand identity across all channels, including print, digital, and social media platforms.
• Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
• Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
• Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Devised content strategy to effectively engage target audiences.
• Coordinated with design and media teams to develop high-quality creative assets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Optimized email campaigns to increase open and click-through rates.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.

Managed B2B IAMS integrated vertical journeys and marketing campaigns within banking, enterprise, general business & finance at a global level and in multiple languages. throughout . Provided marketing support for SaaS products within FinTech at a global level (LATAM, NAM, EMEA, and APAC markets).

• Developed strong partnerships with key industry influencers to amplify brand messaging and reach new audiences.
• Worked with stakeholders to develop content and supporting materials such as white papers, executive briefs, blogs, videos, landing pages, podcasts, infographics and e-books.
• Created engaging content for various social media and digital platforms, boosting follower count and overall engagement rates.
• Developed appropriate e-mail nurtures for vertical campaigns to drive lead generation.
• Managed budgets in Allocadia, projects in Workfront, campaigns in Salesforce. Processed invoices and submitted for payment.
• Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
• Translated content to Spanish and ensured relevance of message
• Created monthly/quarterly divisional meeting presentations to highlight active projects, recap performance, and outline opportunities
• Worked with digital team and managed outside agencies to identify web enhancements, content updates and optimization.
• Identified potential markets to capitalize on underserved areas.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
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Supported FPL's social media efforts as a Digital Marketing Manager responsible for the set-up and roll-out of their Sprinklr platform. Became FPL's Energy Expert blogger and blog administrator. Supported FPLES business unit as a senior Product Marketer responsible for the company's highest revenue grossing product. Cultivated vendors and stakeholders' relations across BUs and collaborated with other internal teams. Monitored brand reputation and risk management.

• Social listening/analytics/reporting via Sprinklr platform. Managed social engagement across various dashboards and developed outbound content. Conducted social listening and reporting.
• Designed blog landing pages (WordPress based platform), established vanity URLs, and developed blog content.
• Outlined and documented governance and best practices for social media channels and company's blog.
• Identified paid social media strategy and execution - reacted to organic posts and determined targeted paid strategy to leverage results.
• Managed Google AdWords campaigns and Facebook Ads to drive sales and increase engagement and referral traffic to the website.
• Engaged one-on-one with customers and prospects on all channels; built relationships, leveraged influencers & partnerships. Identified and crafted proper responses for customer engagement in English and Spanish.
• Developed proactive content calendar for social and digital media channels (targeted, paid potential), identified assets (infographics, videos, photos of products and programs) and published.
• Managed approval process through department heads and stakeholders.
• Mapped out communication strategy for key products across digital and traditional media channels. Coordinated with design and media teams to develop high-quality creative assets.
• Developed engaging content across all media channels including website, direct mail campaigns, e-mail campaigns, social media, third party advertising, brochures, etc. Devised content strategy to effectively engage target audiences.
• Provided e-commerce support - Inspected landing pages, product information, checkout options, and all other pertinent website-related systems to ensure their visual appeal, accuracy, and ease of use.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Monitored website traffic and customer reviews to gauge responses to site updates. Teamed up with SEO Specialists and Analysts to increase the online presence of the website.
• Identified marketing & communication strategy to disseminate brand message and reach targeted audiences for FPLES' core products that resulted in sales conversions.
• Managed monthly/yearly direct mail campaigns with volume of 9M pieces per year. Drove DM and digital sales conversion rate to the highest in 3 years. Managed targeted weekly/monthly e-mail campaigns. Increased DM sales by 6.5% over goal and e-mail sales by 22.6%. Conducted ongoing A/B testing on all campaigns.
• Designed and produced supportive branded marketing materials (posters, flyers, banners, gift cards, brochures, DM)
• Prepared yearly budgets and established sales goals. Re-forecasted budgets and sales goals on a monthly basis.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.

Responsible for planning, development and implementation of all of the Organization's marketing strategies, marketing communications, and public relations activities, both external and internal from creative to operations. Enhanced brand visibility by executing strategic public relations campaigns and media partnerships.

• Provided support to 13 clubs throughout the county and led the fundraising initiatives for the organization.
• Developed and implemented comprehensive marketing and public relations strategies designed to increase audience reach and support countywide Club programs and fundraising events including launching and developing social media platforms, community events, and monthly communication to donors and corporate sponsors.
• Secured favorable media coverage by developing strong relationships with journalists and industry influencers. Planned and negotiated media placements and oversaw budgets.
• Developed compelling storytelling angles for media pitches that resulted in increased coverage opportunities for the brand. Handled media inquiries and coordinated media interviews.
• Cross-channel marketing: Created content across various channels such as press releases, social media, blogs, print ads, radio campaigns, direct mail, and newsletters to deliver consistent messaging.
• Website management: restructured navigation; optimized content for relevance and key words; maintained website updated.
• Restructured organization's brand standards and monitored compliance throughout all external and internal communication outlets.
• Designed and produced all collateral materials (newsletter, brochures, annual reports, event invitations, direct mail postcards, ads)
• Directed photo/video shoots; edited production. Wrote scripts for storyboards and PSAs.
• Identified e-campaign strategy (through MailChimp), developed content and executed monthly e-mails. Monitored and analyzed performance.
• Prepared status reports, department budgets and task calendar for management awareness. Established marketing protocols, processes and guidelines.
• Managed online/DM fundraising campaign that resulted in over $100,000 for the organization during a 24 HR online campaign challenge while competing with hundreds of other non-profit organizations throughout Palm Beach County. Placed second in highest dollars raised.
• Reduced marketing production expenses by 40% and increased marketing revenues by 12% from the previous year.
• Established program to increase organic post reach averaging targeted audience of 3,000 people per story from barely reaching 50-60 people per story in the past. Increased Facebook Page Likes from 700 to 1,700 in less than five months.

Provided freelance and contract marketing services for various clients. Industries included hospitality, travel, luxury residential real estate, private country clubs, health and beauty, non-profit organizations, arts, culture and entertainment, retail, commercial real estate, aviation, and financial services. Services provided included marketing strategy and execution, social media management, content development, graphic design, agency support, website management, strategy and campaign development, budget management, event management and execution, and media placement and negotiations.

• In just 3 weeks, developed qualified leads that resulted in 2 real estate sales contracts.
• Built and designed WordPress websites and landing pages. Optimized content for SEO purposes. Analyzed metrics through Optimizely and Google Analytics.
• Identified goals, formulated strategies, established critical path, and evaluated performance and ROI based on marketing budgets, CPL goals and sales objectives
• Planned and conducted media purchases and oversaw marketing and media budgets. Measured reach, frequency and CPM/CPO/CPL.
• Designed and executed multi-channel campaigns to include print, TV, cable, DRTV, radio, outdoor, direct mail, web, and digital marketing
• Provided creative direction and developed targeted and optimized content compliant with SEO results. Managed agencies and designers.
• Proactively managed social media channels and utilized listening and managing platforms such as WordPress, Active Rain, HootSuite, Sprinklr, Sprout, Zillow, Zoho.
• Conducted thorough market research to identify emerging trends and inform strategic decisionmaking.
• Optimized website performance, resulting in improved search engine rankings and increased web traffic.
• Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
• Implemented creative solutions to address unique challenges faced by clients in a variety of industries.
• Executed trade show appearances that resulted in increased brand visibility and valuable networking opportunities with potential customers.
• Established measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives.
• Planned and executed events and marketing programs to increase qualified leads.
• Consulted with clients on business issues and developed innovative, high-impact proposals.
• Achieved client vision and marketing objectives by collaborating with various departments.
• Conducted market research and reported on clients' competition.
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
• Developed questionnaires and facilitated focus group discussions.