Summary
Overview
Work History
Education
Skills
Technical Acumen
Timeline
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MARIA DECETISE

Troy,NY

Summary

Accomplished marketing professional with 4+ years of experience in B2B marketing, campaign execution, and account-based marketing strategies. Expertise in field marketing, marketing analytics, and driving engagement through targeted campaigns to build and nurture prospect pipelines.

Overview

4
4
years of professional experience

Work History

Field Marketing Manager

CONTENTSERV
02.2023 - Current
  • Align with sales to develop account-based marketing strategies, focusing on target personas and industry-specific needs to drive pipeline growth
  • Develop industry-specific email campaigns and event promotion via HubSpot
  • Coordinate and promote virtual webinars and in-person events through social and email channels
  • Build landing pages and create customer/partner assets (infographics, blogs, eBooks, white papers)
  • Launched company podcast featuring partners and customers as guest speakers
  • Create customer case studies and interviews to highlight product value

Co-Founder, Social Media Manager

SOCIAL BUTTERFLY MANAGEMENT
01.2021 - 09.2024
  • Drive Instagram growth through curated content, engagement strategies, trend analysis, and collaborations
  • Create in-person content to highlight authentic brand experiences
  • Analyze social trends, platform updates, and influencer strategies to keep content fresh
  • Plan and execute event promotions to boost brand awareness and account growth through partnerships

Marketing Manager

MINDFUL ADS
11.2020 - 01.2021
  • Assembled, scheduled, and formatted B2B email marketing campaigns
  • Curated personalized content for targeted clients
  • Designed Facebook ads, created campaigns, and monitored performance
  • Collaborated with management to develop B2B LinkedIn campaigns
  • Supported cold outreach by testing methods, building relationships, and tracking response rates

Education

Bachelor of Business Administration - Marketing

BINGHAMTON UNIVERSITY
Vestal, NY
05.2020

Skills

  • Account-Based Marketing
  • Field Marketing Strategy
  • HubSpot Marketing Automation
  • Event Marketing & Coordination
  • Email Campaign Development & Workflows
  • Content Creation & Strategy
  • B2B Social Media Marketing

Technical Acumen

Hubspot, Salesforce, Trello, Instagram, Facebook, LinkedIn, Google Analytics, Facebook Ads, Microsoft Office Suite (Excel), Canva, Final Cut Pro, iMovie

Timeline

Field Marketing Manager

CONTENTSERV
02.2023 - Current

Co-Founder, Social Media Manager

SOCIAL BUTTERFLY MANAGEMENT
01.2021 - 09.2024

Marketing Manager

MINDFUL ADS
11.2020 - 01.2021

Bachelor of Business Administration - Marketing

BINGHAMTON UNIVERSITY

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MARIA DECETISE