MARIA DOLGETTA
Pleasantville,NY
Summary
Accomplished marketing leader with over 20 years of experience in strategic partnerships, influencer/celebrity marketing, and development of multi-channel media strategies for brands.
Experienced executive with demonstrated history of successful brand partnerships in wellness, fashion, lifestyle, entertainment, sports industries.
Overview
26
26
years of professional experience
Work History
Director of Strategic Partnerships & PR
SUNLIGHTEN
11.2022 - Current
- Formed new strategic partnerships with high profile wellness experts, celebrities, influencers and media partners that raised brand's profile and consumer awareness while simultaneously delivering qualified sale leads with high conversion rate
- Exponentially grew existing partnerships; oversaw robust affiliate partner program
- Achieved 41% year-over-year revenue growth and 39% year-over-year lead growth
- Secured substantial product placement featuring Co-Founders and products in upcoming longevity documentary to be distributed on award-winning streaming service
- Worked closely with CEO and Co-Founders on marketing, partnerships and events.
Co-Founder
CREATIVE PLAYGROUND
03.2016 - 11.2022
- Accomplished in building celebrity partnerships for brands by identifying, procuring and negotiating celebrity/ influencer's for campaigns, brand ambassadors, and more
- Oversee design team that creates brand assets, ideate brand partnerships that generate awareness and drives consumer engagement for clients
- Formulate strategic and comprehensive public relations plans that create buzz and excitement that deliver hundreds of millions of earned media impressions for campaigns and marketing programs
- Leveraging 20+ year network of celebrity managers, agents, publicists, influencers, and media relationships to build successful campaigns and programs to ignite brand's initiatives
- Expert in event production from small size retail events to large sized corporate conferences, music concerts, charity benefits and more.
Senior Vice President, Corporate and Public Relations
ICONIX BRAND GROUP, INC.
08.2010 - 11.2015
- Reported directly to CMO & CEO; managed a team of six that oversaw all global communications for the entire Iconix portfolio (33 brands)
- Successfully launched celebrity marketing, public relations and social media campaigns for all Iconix brands
- Increased media impressions consistently year over year; 2014-2015 media impressions totaling over 19 Billion
- Developed and executed the launch of Madonna's, Material Girl brand at Macy's, securing over one billion media impressions
- Strategically announced the development of the first ever Peanuts movie with coverage on Good Morning America, New York Times, Variety and many others
- Secured featured cover stories in Women's Wear Daily, USA Today, Wall Street Journal on Company acquisitions and business-related announcements
- Celebrity talent procurement and negotiations for marketing and public relations campaigns for Iconix brands including: London Fog, Badgley Mischka, Candie's, Bongo, Buffalo, Danskin, Rampage, Material Girl, Mudd, Op, Sharper Image, Royal Velvet, Charisma, Ed Hardy
- Maintain excellent relationships with agents, managers, publicist for talent relations, as well as editors and key members of the media
- Oversee the in-house production, backstage media opportunities, and celebrity relations for Badgley Mischka NYFW fashion show
- Led an intimate team that developed and executed marketing and public relations campaigns, fundraising events and annual gala's and social media programs for The Candie's Foundation, a non-for-profit for the prevention of teenage pregnancy.
Founder
MIA PR
01.2007 - 08.2010
- Clients included; Iconix Brand Group, restaurants, specialty retail stores and fashion photographers
- Created comprehensive public relations and marketing programs to raise brand awareness and generate press coverage
- Responsible for all written press materials, events, launches, look books, photo shoots
- Liaison with web design and graphic artists on branded elements
- Editorial outreach and editors' previews.
Senior Public Relations Director
Iconix Brand Group, Inc.
09.1998 - 01.2007
- Implement, oversee, and manage all public relations activities for brands within the Iconix portfolio
- Oversee the in-house production, backstage media opportunities, and celebrity relations for Badgley Mischka NYFW fashion shows
- Liaison and work closely with designers, Mark Badgley and James Mischka to create public relations plans and strategy
- Managed and executed successful campaign and product launches, garnering millions of media impressions
- Work closely with social media team to extend the reach of marketing campaigns
- Negotiated talent agreements/contracts
- Maintain good relationships with agents, managers, publicist for talent relationships, as well as editors and key members of the media
- Extensive experience in celebrity dressing/ VIP relations.
Education
Master of Arts - Marketing
Iona College
New Rochelle, NY05.1998
Skills
Seasoned expert in celebrity advertisements, influencer marketing, building strategic and meaningful brand partnerships, publicity, celebrity seedings, VIP relations, product launches and event production
Timeline
Director of Strategic Partnerships & PR
SUNLIGHTEN
11.2022 - Current
Co-Founder
CREATIVE PLAYGROUND
03.2016 - 11.2022
Senior Vice President, Corporate and Public Relations
ICONIX BRAND GROUP, INC.
08.2010 - 11.2015
Founder
MIA PR
01.2007 - 08.2010
Senior Public Relations Director
Iconix Brand Group, Inc.
09.1998 - 01.2007
Master of Arts - Marketing
Iona College