Summary
Overview
Work History
Education
Skills
Websites
Languages
Training
Additional Work
Timeline
Generic

Maria Fernanda Moraes

Summary

Seasoned Creative Copywriter with a proven track record at Parati User Design Studio, enhancing customer engagement through innovative content marketing strategies. Skilled in InDesign and adept at fostering compelling narratives, I have significantly contributed to diverse projects, from podcast production to cultural journalism, demonstrating exceptional creativity and strategic thinking.

Overview

20
20
years of professional experience

Work History

Creative Copywriter

Parati User Design Studio
01.2014 - Current
  • Researched and wrote compelling blog posts to engage readers and promote products.
  • Develop content marketing strategies to meet business objectives.
  • Definition of strategies for improving customer engagement through email marketing initiatives.
  • Create technical and commercial content for advertised products

Copy Editor

Reescrevendo a História
01.2024 - 12.2024
  • Employed strategies to improve readability of text through layout modifications.

Podcast Producer

Portal Hypeness
01.2022 - 12.2022
  • Researched production topics for Podcast Prosa using internet, video archives and other informational sources.
  • Creation of the script and storyboarding, including research of interviewees, and the definition of episode content.
  • Conducted interviews with subject matter experts relevant to podcast topics.

Content Writer

Portal Hypeness
01.2022 - 12.2022
  • Worked as a freelancer writing and editing articles related to human behavior

Publisher and Copywriter

Roteiros Literários
01.2014 - 01.2022
  • Roteiros Literários was a personal project I created with two friends. The intent of the page was to write about cities and places that were directly connected to books and literature writers.
  • Researched and brainstormed about topics for the posts
  • Reviewed and created the content for the instagram page

Content Writer

Livraria Cultura Magazine
01.2013 - 01.2014
  • Wrote articles related to culture for the Livraria Cultura magazine.

Journalist

Portal SaraivaConteúdo/Livraria Saraiva
01.2012 - 01.2014
  • Created online and printed cultural content for the SaraivaConteúdo website and Almanaque Saraiva magazine.
  • Responsible for video interviews with writers related to the literary field.
  • Attended FLIP conference as the magazine journalist gathering information about upcoming books and relevant authors

Content Writer

Portal UOL
01.2012 - 01.2014
  • Responsible for writing articles related to SAT's

Editorial Assistant

Casa do Psicólogo / Pearson Publisher
01.2011 - 01.2012
  • Contributed to the creation of an editorial production, meeting with authors, and elaborating on their profiles for the books being published.
  • Participated in editorial meetings, managing the project and giving support to the proofreaders and layout artists on the production process.

Communication Assistant

BIREME/OPAS/OMS
01.2006 - 01.2011
  • Production of articles on the results of the institution's projects and partnerships;
  • Collecting information from partners for creating articles;
  • Covering events as the main journalist of the institution;
  • Responsible for the internal online daily news, and monthly institutional newsletter, published in three different languages

    (Portuguese, Spanish and English);
  • Press office activities in conjunction with the Ministry of Health, PAHO Brasil and Fiocruz.

Copywriting Intern

SciELO (Scientific Eletronic Library Online)
01.2005 - 01.2006

Education

Post-Graduate Diploma - Literary Studies

Associação Brasileira De Jornalismo Literário (ABJL)
01.2014

Bachelor of Science - Portuguese Language And Literature

Universidade De São Paulo (USP)
São Paulo
01.2008

Skills

  • Pacote Office
  • PDF
  • InDesign
  • Trello
  • Asana
  • Google Workspace
  • Teams
  • Discord
  • Slack

Languages

  • English: Advanced
  • Spanish: Intermediate

Training

  • Text Preparation and Revision Test Workshop - Editorial, Didactics, Audiovisual and Advertising, Eliana Moura Mattos, 2024
  • Creative Writing: techniques and practices, PUC-RS, 2024
  • Google Docs workshop for ABNT (Brazilian Association of Technical Standards) review and formatting, Hariele Quara, 2024
  • Text Styling: from Word to InDesign, Selb, 2024
  • PDF Revision, Selb, 2024
  • Content Marketing, Rock Content, 2023
  • UX Writing: writing texts for users, Alura, 2018
  • SEO: Website Optimization, Alura, 2017

Additional Work

  • O Cícero - edições 1, 2 e 3 - coletivo de jornalistas independentes
  • O Acre Existe – Paulo Silva Jr.

Timeline

Copy Editor

Reescrevendo a História
01.2024 - 12.2024

Podcast Producer

Portal Hypeness
01.2022 - 12.2022

Content Writer

Portal Hypeness
01.2022 - 12.2022

Creative Copywriter

Parati User Design Studio
01.2014 - Current

Publisher and Copywriter

Roteiros Literários
01.2014 - 01.2022

Content Writer

Livraria Cultura Magazine
01.2013 - 01.2014

Journalist

Portal SaraivaConteúdo/Livraria Saraiva
01.2012 - 01.2014

Content Writer

Portal UOL
01.2012 - 01.2014

Editorial Assistant

Casa do Psicólogo / Pearson Publisher
01.2011 - 01.2012

Communication Assistant

BIREME/OPAS/OMS
01.2006 - 01.2011

Copywriting Intern

SciELO (Scientific Eletronic Library Online)
01.2005 - 01.2006

Post-Graduate Diploma - Literary Studies

Associação Brasileira De Jornalismo Literário (ABJL)

Bachelor of Science - Portuguese Language And Literature

Universidade De São Paulo (USP)

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Maria Fernanda Moraes