Hi, I’m
Maria George
Golden Valley,MN
Summary
Passionate UX Designer who seeks to improve lives through smart and thoughtful design that reflects everyday solutions and accessibility. I also bring 5+ years of marketing manager experience that ranges from client-facing projects involving website rebranding, data analysis, team training, and more.
Outside of work, I love going to local music shows, going to art shows and trying to learn to snowboard without injuring myself.
Overview
9
years of professional experience
Work History
Razorfish
Senior UX Designer
08.2022 - Current
Job overview
- Collaborated with over 9 Ford Pro Product teams, stakeholders, dev Teams to design a unified notification system
- Redesigned 40 Ford Pro site pages for content migration
- Devised 12 diagrams to outline system interactions and sequences for new Ford Pro notification system.
- Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates.
- Led over 15 qualitative and quantitative internal team interviews
- Researched and proposed new content solutions to enhance both auth and non-auth user environments
Jostens
UX Designer
05.2021 - 08.2022
Job overview
- Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
- Presented UX designs and solutions to stakeholders, dev and sales team for user-centric design decisions.
- Identify scope and solutions by leveraging site-wide data analytics
- Develop scripting, prototyping, and tasks for user testing and data synthesis
- Strategize and develop journey mapping and service based designs
Prime Digital Academy
UX Designer
10.2020 - 03.2021
Job overview
- Clarify sales funnel and understanding of client journey using journey maps, analytics, storyboarding, user testing and heuristic analysis
- Collaborated on agile teams to build workflow processes and meet stakeholder goals
- Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.
- Leveraged WordPress to design and update websites, landing pages and other digital assets to support communication and marketing strategies
Walman Optical
Marketing Associate
08.2017 - 10.2020
Job overview
- Strategically redesigned 30 websites to enhance patient usability and retention
- Managed 50+ practices Google Analytics, Google My Business, practice metrics
- Created 80+ quarterly reviews a year to show ROI from marketing tactics
- Managed 80+ vendor relationships on behalf of clients
Created 30+ different goal-focused marketing tactics for patients and doctors - Grew sales over 14% in a single day-event by over $50,000
Regis Corporation
Associate Regional Marketing Manager
01.2015 - 08.2017
Job overview
- Developed campaigns centered on salon experience and guest retention targeted at men 25-55
- Advised 80+ franchisees to identify salon marketing needs and guest experience
- Presented and executed plans to differentiate among 5 major competitors
- Managed 45 media budgets ranging from $4,000 - $100,000 and analyzes RIO
- Collaborated and communicated traffic-driving initiatives with 60+ field leaders
Education
Prime Digital AcademyMinneapolis, MN
from User Experience Design Certification
St. Cloud State University St. Cloud, MN
Bachelor of Science from Mass Communication, Graphic Design Minor
Skills
- Figma Prototyping
- Journey Mapping
- Qualitative and Quantitative testing
- Google analytics
- Competitive Audits
- Public Speaking
- Dev Considerations
- Annotated Wireframes
- Sketch
- Wireframing
- Mobile Design
- Persona Development
Websites
Accomplishments
- Disc Communication Styles Training
- Power of Presenting - Publicis Groupe Training
- Data and Story Telling - Pubicis Groupe Training
- Spotify - Grab the front Row Training
- ChatGPT for Beginners - Udemy
- Sketch from A-Z - Udemy
Timeline
Senior UX Designer
Razorfish
08.2022 - Current
UX Designer
Jostens
05.2021 - 08.2022
UX Designer
Prime Digital Academy
10.2020 - 03.2021
Marketing Associate
Walman Optical
08.2017 - 10.2020
Associate Regional Marketing Manager
Regis Corporation
01.2015 - 08.2017
Prime Digital Academy
from User Experience Design Certification
St. Cloud State University
Bachelor of Science from Mass Communication, Graphic Design Minor