Maria Hetrick
Spring Hill,USA
Summary
Experienced Social Media Manager with a track record of driving organic and paid audience engagement, CRM growth, and account expansion across diverse social platforms. Utilizes influencer marketing strategies and stays up-to-date with current trends to adapt B2B and B2C brand strategies effectively. Passionate about curating and managing impactful social media campaigns that enhance online presence and foster community engagement.
Successfully worked with high-profile clients such as Cadillac (AKG), Lincoln (Revel), HARMAN Professional and Luxury Audio Brands, Logitech (Blue and Mevo), AEA Ribbon Microphones, among others.
Overview
12
12
years of professional experience
Work History
Director of Social Media and Owner of BNC
Blue Note Creative
06.2024 - Current
- Elevated brand awareness and engagement for top-level brands by developing and implementing comprehensive social media strategies.
- Launched new product lines successfully through strategic planning and execution of multi-platform social media campaigns.
- Strengthened customer loyalty by responding promptly to inquiries and concerns through various social channels.
- Conducted market research and competitor analysis, utilizing findings to inform targeted content development efforts.
- Collaborated with cross-functional teams to create cohesive branding, marketing materials, and promotional campaigns for influencers and artists
Social Media Manager and Team Lead
Amplify
06.2018 - 05.2024
- Curated social campaigns, strategies, and content calendars, increasing awareness and engagement for world-class brands
- Managed agency's social media team delivering effective, fast-paced results for clients
- Drove social strategy for HARMAN JBL Pro and AKG for 5 years, leading to 41% YOY follow growth
- Developed campaigns for AKG x Cadillac and Revel x Lincoln, leading to over 2M combined brand impressions
- Created our Influencer service offering at the agency, collaborating with Head of PR to develop strategy and successful tactics
Social Media Manager and Consultant
MUSIC Group
04.2016 - 06.2018
- Develop and write content calendars, leading to 1500+ yearly posts and reaching a combined audience of over 3M
- Establish artist and networking relations with influential clientele to create content for social media and fuel brand channels
- Analyze metrics to ideate new campaigns, boosting engagement rates through crafting compelling and visually appealing content.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
Associate Copywriter and Social Media Assistant
Enlighten
01.2013 - 06.2013
- Collaborated with the creative team to craft campaign ideas and CRM strategy
- Worked closely with art directors to create visually appealing social content
- Created content for newsletters, blogs, and website pages
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
Education
Bachelor of Science - Advertising
Central Michigan University
Skills
- Social Media Strategy
- Campaign Management
- Influencer Marketing
- Conversion Strategy
- Post Optimization
- Audience Analysis
- Relationship building
- Strategic planning
- Verbal and written communication
Accomplishments
- Drove social strategy for HARMAN's JBL Pro and AKG for 5 years, leading to 41-70% follow growth.
- Developed campaigns for AKGxCadillac and RevelxLincoln, leading to over 2M combined brand impressions.
- Doubled follower growth for AEA Ribbon Microphones by building an influencer program and sharing compelling, collaborative social content
TECH DETAILS
PowerPoint, Keynote, Canva, Ads Manager, Hubspot, Tagger
PROFILE
https://www.linkedin.com/in/mariahetrick
Languages
English
Native or Bilingual
Timeline
Director of Social Media and Owner of BNC
Blue Note Creative
06.2024 - Current
Social Media Manager and Team Lead
Amplify
06.2018 - 05.2024
Social Media Manager and Consultant
MUSIC Group
04.2016 - 06.2018
Associate Copywriter and Social Media Assistant
Enlighten
01.2013 - 06.2013
Bachelor of Science - Advertising
Central Michigan University
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