Maria Ines Ferreira
Brooklyn
Summary
Communications and marketing professional with 10+ years of experience in strategic communications, media relations, earned media, and stakeholder engagement across the United States, Latin America, and international institutions. Skilled at developing messaging for diverse audiences, managing crisis communications, and building partnerships with government, private sector, and NGOs. Founder and consultant at New York BPM, leading projects with Climate Week NYC and the United Nations. Trilingual in English, Portuguese, and Spanish, with proven ability to mobilize multicultural audiences and deliver measurable results in climate, democracy, and sustainability.
Overview
13
13
years of professional experience
Work History
Co-Founder and Communications Director
New York BPM
02.2023 - Current
- Company Overview: Marketing Agency
- Tripled income, doubled followers, increased engagement by 300%, and tripled fundraising in 9 months
- Led influencer campaign with the Brazilian Consulate mobilizing 28,000 Latin voters in NY
- Developed and executed communications strategies for NGOs and social impact institutions, ensuring message consistency and outreach impact
- Marketing Agency
Customer Service Associate
Amazon
NY
01.2022 - 12.2022
- Managed 30+ daily customer orders with precision and client support
- Fostered community engagement and provided platform insights
- Handled escalated service issues and supported team resolutions
Digital Marketing Specialist
Pro Nova Cosméticos
São Paulo
12.2017 - 07.2018
- Company Overview: One of the largest cosmetics companies in Latin America within Brazil's $30B beauty market
- Tracked campaign performance using Excel and Google Analytics
- Boosted brand engagement by 30% on social networks
- One of the largest cosmetics companies in Latin America within Brazil's $30B beauty market
Marketing Specialist
Osram Sylvania Lighting Company
São Paulo
06.2012 - 08.2017
- Company Overview: Global German company founded in 1919, leader in lighting and smart systems
- Managed USD 1M annual budget across Latin America, Germany, USA
- Directed resources for 6 fairs, 12 events, and 4 trade shows annually
- Global German company founded in 1919, leader in lighting and smart systems
Education
Funding Your Venture and Business Planning - Administration - Specialization
ECornell - Cornell University
New York03.2025
MBA - Business Communication
Mackenzie Presbyterian University
São Paulo, Brazil01.2015
Skills
- Strategic Communications
- Media Relations
- Earned Media
- Press Engagement
- Public Relations
- Crisis Communications
- Performance Analysis
- Cost Optimization
- Campaign Messaging
- Brand Positioning
- Team Leadership
- Cross-Cultural Collaboration
- Multilingual Communication
Websites
Personal Information
Work Permit: Permanent Work Authorization
Visa Sponsorship
No Visa Sponsorship Required
Timeline
Co-Founder and Communications Director
New York BPM
02.2023 - Current
Customer Service Associate
Amazon
01.2022 - 12.2022
Digital Marketing Specialist
Pro Nova Cosméticos
12.2017 - 07.2018
Marketing Specialist
Osram Sylvania Lighting Company
06.2012 - 08.2017
Funding Your Venture and Business Planning - Administration - Specialization
ECornell - Cornell University
MBA - Business Communication
Mackenzie Presbyterian University
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