Maria Katherine Joyce D. Ferrer
Randallstown,MD
Summary
Dynamic and results-driven marketing professional with extensive experience in event and campaign management, sales and marketing strategy, and employer branding. Known for orchestrating impactful marketing initiatives that enhance brand visibility and engagement. With a proven track record in leading multi-channel marketing campaigns, optimizing client relationships, and executing successful events, I bring a unique blend of strategic vision, creative flair, and a results-driven focus.
Overview
14
14
years of professional experience
Work History
Events and Campaigns Marketing Manager
VXI Global Solutions LLC
Quezon City, Philippines
12.2022 - 03.2024
- Managed the end-to-end planning and execution of marketing campaigns and events to promote brand awareness, client engagement, and lead generation
- Developed and implemented marketing strategies for corporate events, conventions, trade shows, and promotional events, aligning them with the business objectives
- Coordinated with internal and external stakeholders, including vendors, partners, and cross-functional teams, to ensure seamless event execution and campaign success
- Directed digital and offline campaigns, including email marketing, social media, and content creation, to maximize reach and engagement
- Analyzed campaign performance metrics (e.g., ROI, engagement rates, conversion) to optimize future marketing efforts and ensure alignment with KPIs
- Managed budgets for campaigns and events, ensuring cost-effective use of resources while delivering high-impact results
- Conducted post-event and post-campaign analysis, providing detailed reports to senior management on effectiveness, learnings, and opportunities for improvement
- Led negotiations and contracts with event venues, suppliers, and partners to ensure optimal logistics and cost management
Sales and Marketing Manager
VXI Global Solutions LLC
Quezon City, Philippines
03.2021 - 12.2022
- Led the development and execution of integrated sales and marketing strategies, driving revenue growth and brand awareness
- Managed cross-functional teams in the creation of marketing campaigns, digital initiatives, and promotional events to boost product visibility
- Directed market research, competitor analysis, and customer insights to inform product positioning and market entry strategies
- Oversaw the production of marketing collateral, from digital content to sales presentations, ensuring alignment with brand guidelines and sales objectives
- Collaborated closely with the sales team to align marketing efforts with sales goals, enhancing client acquisition and retention
- Managed budgets, allocated resources efficiently, and ensured a high return on investment (ROI) for marketing and sales activities
Marketing and Sales Support Senior Officer
VXI Global Solutions LLC
Quezon City, Philippines
06.2020 - 03.2021
- Supported the execution of marketing campaigns, including digital marketing (social media, email) and traditional marketing initiatives
- Assisted the sales team in lead generation, proposal preparation, and client communication, ensuring seamless coordination between marketing and sales
- Collaborated with internal teams (product, finance, and customer service) to align marketing efforts with sales goals
Senior Global Branding Officer
VXI Global Holdings B.V
Quezon City, Philippines
05.2017 - 06.2020
- Company Overview: VXI Global Holdings B.V is a company focused on providing customer service and business process outsourcing solutions
- Crafted and executed global employer branding strategies to position the organization as a top employer across diverse markets
- Led cross-functional teams in the development and implementation of initiatives aimed at attracting and retaining top-tier talent
- Enhanced the company's global reputation through targeted marketing, digital campaigns, and strategic communications
- Collaborated with HR, marketing, and executive leadership to ensure employer branding aligned with overall business objectives and company values
- Fostered partnerships with external agencies and industry influencers to amplify the company's employer brand on a global scale
- VXI Global Holdings B.V is a company focused on providing customer service and business process outsourcing solutions
Site Engagement Officer/Executive Assistant
VXI Global Holdings B.V
Quezon City, Philippines
08.2014 - 05.2017
- Company Overview: VXI Global Holdings B.V is a company focused on providing customer service and business process outsourcing solutions
- Managed various special projects sponsored by Site Director
- Plans and manages meetings, campaigns, and events (both internal and external) including budget development and compliance
- Reviewed purchase and travel requests for the Site Director
- Collected key performance metrics from different sources and consolidated them for presentation
- Planned and implemented relevant engagement initiatives for the site
- Provided administrative support to the executive management through active participation in meetings, keeping track of action items, organizing agendas, and coordinating travel arrangements
- Performs other duties that may be assigned from time to time
- VXI Global Holdings B.V is a company focused on providing customer service and business process outsourcing solutions
Customer Account Associate
VXI Global Holdings
Quezon City, Philippines
08.2013 - 07.2014
- Company Overview: VXI Global Holdings B.V is a company focused on providing customer service and business process outsourcing solutions
- Clarified customer issues, identified causes, and recommended effective solutions; expedited corrective actions for prompt resolution
- Increased sales by successfully upselling and upgrading individual products and product packages to existing customers
- Responsible for ensuring that primary matrices (Customer Satisfaction and Revenues) are met through effortless customer experience
- Responsible for keeping and upholding integrity in handling customers' account information on each and every call
- VXI Global Holdings B.V is a company focused on providing customer service and business process outsourcing solutions
Membership Consultant
Fitness First
Singapore, Singapore
06.2012 - 02.2013
- Company Overview: Fitness First is a global health and fitness club chain
- Identify prospects' goals and motivations, and match them with the appropriate program
- Maintain operational standards to ensure an exceptional member experience
- Actively seek and engage in opportunities to enhance the member experience
- Consistently pursue new member acquisition and elevate service quality
- Build relationships with local businesses and communities by participating in events
- Handle all basic transactions, including billing, account changes, freezes, and transfers
- Participate in sales and training meetings as needed
- Fitness First is a global health and fitness club chain
Global Reservations Agent
InterContinental Hotels Group
Makati City, Philippines
05.2010 - 05.2012
- Company Overview: InterContinental Hotels Group is a multinational hospitality company
- Answered inbound calls professionally, ensuring customer satisfaction and promptly resolving queries
- Provided guests traveling for business or leisure with the best available hotel options, ensuring a great experience during their stay
- Ensured guests' expectations and requirements were met in accordance with hotel standards
- Signed up guests for the 'Priority Club Rewards' loyalty membership program, enhancing their experience and providing additional benefits and privileges
- InterContinental Hotels Group is a multinational hospitality company
Education
Bachelor of Science - Major in Tourism
La Consolacion College Manila
Manila01.2010
Secondary -
St. Joseph Academy Of Valenzuela
Valenzuela City01.2006
Skills
- Event Planning & Coordination
- Campaign Strategy & Development
- Project Management
- Vendor & Stakeholder Management
- Digital Marketing & Social Media Campaigns
- Budgeting & ROI Analysis
- Creative Problem Solving
Training
- Digital Marketing Fundamentals Certification, Certified Digital Marketer
- 7 Habits of Highly Effective People, SM Cyber 2 Jupiter and Zodiac Sts. Cor. Buendia Ave., Makati City, 1226, Philippines
- Ground Stewardess, Gulf Air, Ninoy Aquino International Airport Terminal 1, Pasay City, Philippines
- Hotel Reservations Agent, IHG Global Reservations Training, Level 27,28,29 Tower II RCBC Plaza, Makati, Philippines
- Hotel Reservation Agent, IHG Australia, New Zealand, South Pacific and SouthEast Asia Reservations Training, Level 27, 28, 29 Tower II RCBC Plaza, Makati, Philippines
- Membership Consultant, Fitness First MC to Bronze Training (Sales Department), 4 Battery Road #14-01 Bank Of China Building, Singapore, Singapore
- Passenger Service Agent, Airline Operators Council, Ninoy Aquino International Airport Terminal 1, Pasay City, Philippines
Timeline
Events and Campaigns Marketing Manager
VXI Global Solutions LLC
12.2022 - 03.2024
Sales and Marketing Manager
VXI Global Solutions LLC
03.2021 - 12.2022
Marketing and Sales Support Senior Officer
VXI Global Solutions LLC
06.2020 - 03.2021
Senior Global Branding Officer
VXI Global Holdings B.V
05.2017 - 06.2020
Site Engagement Officer/Executive Assistant
VXI Global Holdings B.V
08.2014 - 05.2017
Customer Account Associate
VXI Global Holdings
08.2013 - 07.2014
Membership Consultant
Fitness First
06.2012 - 02.2013
Global Reservations Agent
InterContinental Hotels Group
05.2010 - 05.2012
Bachelor of Science - Major in Tourism
La Consolacion College Manila
Secondary -
St. Joseph Academy Of Valenzuela
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