Summary
Overview
Work History
Education
Timeline
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Maria Korte

Santa Monica,CA

Summary

Results-driven sales leader with a proven track record of driving revenue for new products, and building strategic partnerships. Skilled at growing existing business, identifying new revenue streams, and cultivating strong relationships across client and agency stakeholders to transform early-stage awareness into long-term, trusted partnerships.

Overview

11
11
years of professional experience

Work History

Platform Sales Account Director

YAHOO
05.2017 - 01.2022
  • Surpassed revenue goals by an average of 16% from 2018 to 2020, generating $63.4M in total revenue
  • Expanded client spend via new channel activations: CTV, OOH, audio, and high-impact Yahoo O&O inventory
  • Key accounts included Anheuser Busch, Pfizer, Home Depot, Macy’s, Jaguar Land Rover, United Airlines, and Citi Bank
  • Partnered with cross-functional teams (Sales, AMs, Strategists, and Solutions) to ensure client success
  • Recognized with Platform Sales Quarterly Award and two SPIFFs for highest quarterly growth

Programmatic National Lead / Executive Sponsor, Dentsu Aegis

YAHOO
08.2016 - 01.2022
  • Owned the national programmatic partnership between Yahoo and Dentsu.
  • Led hold-co QBRs and agency-wide training sessions to elevate Yahoo’s DSP perception and drive top down adoption; awarded preferred DSP status in 2020
  • Spearheaded programmatic sales efforts for Yahoo’s custom data integration with Dentsu internally and externally
  • Completed eight new MSAs, and played a central role in commercial agreement negotiations.
  • Created case studies and materials to showcase success across brands, and drove 13 new brand activations in 2020.
  • Grew Dentsu programmatic revenue from $0 to $43.3M in 2.5 years (262% YoY growth from 2018 to 2019; 40% YoY from 2019 to 2020).

Agency Lead

CARDLYTICS
08.2024 - Current
  • Drove foundational revenue for Rippl, Cardlytics’ new retail media network launched in 2024.
  • Secured net-new business from key clients, including Diageo, Zoetis, Heineken, and White Claw.
  • Closed Rippl’s first year-long upfront deal with Mars, activating across 16 brands.
  • Refined Rippl go-to-market strategy—enhancing competitive messaging, updating the commercialization approach, and optimizing the product portfolio based on direct client feedback.
  • Tripled book of business from Q4 2024 to Q1 2025
  • Led senior executive and operational partnerships with WPP, Omnicom, Dentsu, and Havas on behalf of the three arms of the Cardlytics commerce suite.
  • Negotiated commercial and legal terms for integration with Dentsu’s proprietary Merkury platform.

Executive Director, Holding Company Sales

DSTILLERY
02.2023 - 07.2024
  • Oversaw the Dstillery-Dentsu partnership, including executive relationships and strategic growth planning.
  • Closed new partnerships with key Dentsu clients, including Microsoft, Heineken, and P&G.
  • Mentored and supported two team members, contributing to professional development and client success.
  • Signed two new MSAs tied to the launch of a cookieless AI product; collaborated internally to enhance features based on feedback.
  • Delivered 51% year-over-year revenue growth and a 200%+ increase in the adoption of Dstillery’s cookieless AI solution.

Director, Agency Partnerships

DSTILLERY
01.2022 - 02.2023
  • Led partnerships with Dentsu, Omnicom, and WPP, designing tailored strategies for each.
  • Established team processes around contact mapping, internal meetings, and account growth planning.
  • Focused on key agency initiatives, including data integrations and MSA completions—5 signed.
  • Owned relationships with leadership and centralized teams at each holding company; drove a 32% yearly revenue increase.

Senior Lead Optimization Strategist & Lead Optimization Strategist

YAHOO (Acquired Brightroll in 2015)
03.2014 - 04.2017
  • Managed 165+ campaigns, generating over $30M in revenue for clients including Mars, P&G, General Mills, and Quicken Loans
  • Partnered with sales, product, and engineering teams to implement process improvements that scaled revenue impact across the organization.
  • Designed onboarding materials and led training for new Optimization Strategists in the Chicago office
  • Selected for Yahoo’s Global Exchange Program; led international trainings in Australia and Taiwan for 100 employees

Education

Bachelor of Science - Journalism, Strategic Communication, Business

University of Kansas
Lawrence, KS
05.2010

Timeline

Agency Lead

CARDLYTICS
08.2024 - Current

Executive Director, Holding Company Sales

DSTILLERY
02.2023 - 07.2024

Director, Agency Partnerships

DSTILLERY
01.2022 - 02.2023

Platform Sales Account Director

YAHOO
05.2017 - 01.2022

Programmatic National Lead / Executive Sponsor, Dentsu Aegis

YAHOO
08.2016 - 01.2022

Senior Lead Optimization Strategist & Lead Optimization Strategist

YAHOO (Acquired Brightroll in 2015)
03.2014 - 04.2017

Bachelor of Science - Journalism, Strategic Communication, Business

University of Kansas

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Maria Korte