Maria Lavin
Ashburn,VA
Summary
Seasoned, high-achieving sales executive with demonstrated experience in quota-carrying and significant revenue generation across S&B, Mid Market, and enterprise markets. I excel at creatively identifying new business opportunities in competitive environments. Expertise in prospecting and developing new sales pipelines, as well as account management and solutions selling. I'm adept at identifying the underlying wants and needs of customers, allowing me to target my sales efforts for maximum impact. I also possess strong experience in collections, customer service, and membership sales, which contributes value across different areas of the business.
Professional sales leader with deep knowledge in driving market growth and increasing revenue. Proven track record of building strong client relationships and meeting sales targets. Known for excellent communication, negotiation, and strategic planning skills. Focused on team collaboration and adapting to changing market needs while consistently delivering results.
Overview
8
8
years of professional experience
Work History
National Sales Representative
Nuvia
06.2024 - Current
- Managed a high volume of inbound leads from new patients, directing them from initial call to the close of life-changing dental implant consultations.
- Surpassed daily and weekly sales goals, helping to increase clinic volume and revenue.
- Tracked, updated, and managed hundreds of patient interactions via a CRM software tool, prioritizing follow-ups and data entry.
- Provided a patient-centric experience from start to finish, using empathy, active listening and personalized attention to help patients feel confident moving forward.
- Employed consultative selling and objection handling techniques to effectively address patient concerns and close the sale on in-person consultations, overcoming barriers such as cost, fear or scheduling conflicts.
- Exceeded key performance indicators through strong time management, multitasking, and focus on results.
- Ranked among top performers for consultation conversion rate within the first 3 months.
Account Executive
Goodfynd
03.2023 - 11.2023
- Generated and qualified new business opportunities within the S&B segment through proactive outbound prospecting.
- Augmented end-to-end sales cycles for the Food & Beverage industry, including generating and qualifying leads, conducting demos, and supporting contract negotiation.
- Developed and maintained rapport with small business owners by understanding their challenges and offering a solution that was optimized to drive operational efficiencies and top-line growth.
- Positioned Goodfynd’s SaaS and POS platform for prospects, including defining and communicating the value proposition and expected ROI.
- Surpassed quota by cultivating and maintaining a robust pipeline and closing qualified opportunities.
- Contributed product feedback to internal teams to help enhance product and client experience.
Senior Business Development Executive
Digital Ocean
08.2022 - 02.2023
- Qualified and managed a high volume of inbound leads from global marketing initiatives and converted them into sales opportunities for the Account Executive team.
- As a Senior BDR supported Account Executives throughout the entire sales cycle by performing discovery, handoffs, and follow-up to help move deals forward.
- Performed discovery calls with prospective customers to understand business needs and recommend custom cloud and AI infrastructure solutions.
- Collaborated with Sales, Marketing, and Partnerships teams to fuel pipeline generation and optimize lead conversion tactics.
- Communicated with both new and existing customers to surface upsell/cross-sell opportunities and fuel revenue growth across mid-market and SMB accounts.
- Expertly translated DigitalOcean’s technical value proposition and simplified our cloud solutions for all audiences, including both developers and business decision-makers.
- Tracked lead activity and opportunity movement within CRM systems (Salesforce) to facilitate handoff and provide full visibility to the team.
- Regularly surpassed monthly KPIs for meetings booked, qualified pipeline generated, and conversion rates from inbound leads.
Sales Development Representative
Loftware
08.2021 - 08.2022
- Generated and qualified new business pipeline within mid-market and enterprise accounts, spanning Food & Beverage and Life Sciences verticals, to support Account Executives across the Americas.
- Executed outbound prospecting phone, email, and LinkedIn outreach to find and engage potential customers, and match Loftware’s Enterprise Labeling and Artwork Management to operational and supply chain needs.
- Researched and analyzed target accounts to identify operational pain points, compliance issues, and supply chain labeling gaps to position Loftware as the ideal strategic technology partner.
- Worked closely with sales and marketing teams to develop territory plans, create personalized outreach campaigns, and qualify and engage with potential leads at the top of the sales funnel.
- Consistently met or exceeded monthly and quarterly pipeline generation targets through data-driven prospecting and CRM management (Salesforce, Salesloft, ZoomInfo, LinkedIn Sales Navigator).
- Positioned and articulated value propositions that resonated with C-level and senior operations leaders to drive awareness and engagement for Loftware’s ability to improve accuracy, traceability, and regulatory compliance.
- Gained deep knowledge of supply chain technology, SaaS solutions, and regulated industries, establishing a solid foundation for a career in enterprise software sales.
Membership Director
Hidden Creek Country Club
09.2017 - 05.2021
- Directed and supervised the Membership Department, including budget, staffing, and all membership operations, to meet and exceed membership growth and retention targets.
- Created and executed programs, events, and member engagement initiatives to attract new members and improve member satisfaction and loyalty.
- Handled all aspects of the membership lifecycle, from applications and onboarding to renewals and resignations, including membership classifications.
- Led tours, orientations, and prospective member events to enhance member conversion rates and engagement. Represented the club at community events and external functions to support outreach and brand awareness.
- Collaborated with the Events and Food & Beverage teams to plan and execute special member events and engagement programs.
- Cultivated and maintained relationships with members, guests, and community partners to enhance the club’s reputation and exposure.
- Analyzed demographic and market trends to identify new member acquisition and retention opportunities.
- Tracked and reported on key membership metrics, prepared forecasts, and implemented corrective actions as needed.
Education
Bachelor of Science - Environmental Science and Engineering
UAT
Victoria, MXAssociate of Arts - Professional Chef
Sugar Institute
Victoria, MXSkills
- CRM Management (Salesforce, HubSpot)
- B2B Lead Generation & Outbound Prospecting
- SaaS & Cloud Sales
- Consultative / Solution-Based Selling
- Objection Handling & Negotiation
- Pipeline & Full Sales Cycle Management
- Product Demos & Discovery / Needs Analysis
- Customer Relationship Building & Patient Experience
- Verbal & Written Communication
- Time Management & Multitasking
- Team & Cross-Functional Collaboration
- Inbound Lead Qualification
- Sales Tools (Salesloft, ZoomInfo, LinkedIn Sales Navigator)
- AI & Cloud Infrastructure Knowledge
- Self-Starter
- Supply Chain Solutions Knowledge
- Customer Service
- Collections
- Effective negotiation
- Performance tracking
- Competitive analysis
LANGUAGES
Fluent in Spanish
Timeline
National Sales Representative
Nuvia
06.2024 - Current
Account Executive
Goodfynd
03.2023 - 11.2023
Senior Business Development Executive
Digital Ocean
08.2022 - 02.2023
Sales Development Representative
Loftware
08.2021 - 08.2022
Membership Director
Hidden Creek Country Club
09.2017 - 05.2021
Bachelor of Science - Environmental Science and Engineering
UAT
Associate of Arts - Professional Chef
Sugar Institute