Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

MARIA LOOR

Anderson,SC

Summary

Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Brand Manager

VERO CARBO
04.2016 - 06.2019
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Organized and delivered training sessions for new product content and technological advancements.
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Researched and identified new opportunities for product and brand development.
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Created and managed budgets to maximize brand reach and engagement.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Created and managed social media campaigns to increase brand engagement.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Wrote and distributed press releases to increase brand visibility.

Marketing Manager

DIRECT EASY SOLUTIONS
05.2015 - 02.2016
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Performed market segmentations, targeting and positioning for each product line.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Devised content strategy to effectively engage target audiences.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Wrote and distributed press releases to increase brand visibility.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Brand Manager

OPERFEL
06.2012 - 09.2014
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Organized and delivered training sessions for new product content and technological advancements.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Researched and identified new opportunities for product and brand development.
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Created and managed budgets to maximize brand reach and engagement.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Compiled product and customer data to generate informed profit projections.
  • Conducted market research to identify new opportunities and target markets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Education

Bachelor of Arts - Graphic Communications

CASA GRANDE
ECUADOR

Master of Arts - Marketing Management And Research

EAE BUSINESS SCHOOL
SPAIN
07.2015

Skills

  • Margin Monitoring
  • Category Growth
  • Brand Positioning
  • Market Analysis
  • Partnership Building
  • Strategy Development
  • Sales Tracking
  • Event Coordination
  • Product Management
  • Budget Development
  • Marketing Expertise

Certification

  • [Area of certification] Training - [Timeframe]

Languages

Spanish
Native or Bilingual
English
Full Professional

Timeline

Brand Manager

VERO CARBO
04.2016 - 06.2019

Marketing Manager

DIRECT EASY SOLUTIONS
05.2015 - 02.2016

Brand Manager

OPERFEL
06.2012 - 09.2014

Bachelor of Arts - Graphic Communications

CASA GRANDE

Master of Arts - Marketing Management And Research

EAE BUSINESS SCHOOL

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MARIA LOOR