Maria Mack
Austin,TX
Summary
Dynamic marketing professional with extensive experience at Dell Technologies, excelling in managing multimillion-dollar budgets and driving impactful experiential campaigns. Proven leadership in cross-functional collaboration and creative problem-solving, delivering compelling marketing strategies that enhance brand visibility and optimize ROI. Recognized for analytical thinking and composure under pressure in high-stakes environments.
Overview
22
22
years of professional experience
Work History
Global Experiential Marketing Manager
Dell Technologies
Round Rock, USA
08.2015 - Current
- Manage all aspects of Dell’s presence at high-profile events such as SXSW and CES.
- Collaborate with cross-functional teams to ensure effective budgeting and project execution.
- Own end-to-end relationships with experiential agencies, sponsors, and vendor partners.
- Oversee $2M+ budgets and vendor negotiations to optimize costs and maximize ROI.
- Analyze post-event data and KPIs to measure success and derive actionable insights.
Global Marketing Creative Lead
Dell Technologies
Round Rock, USA
01.2010 - 08.2015
- Managed strategy, messaging and creative development of Global Consumer & Small Business offline and online marketing communications from briefing to final creative.
- Facilitated executive and regional stakeholder creative reviews and ensure the level of creative quality is compelling, on-brand and compliant with legal, brand and partner-funding.
- Communicated strategic and creative guidance to both in-house and external creative agencies.
- Managed $1.7+ million creative budget and scope for over 80 projects annually.
Group Project & Production Manager
MTV Networks
New York, USA
01.2004 - 07.2008
- Oversaw all custom publishing and integrated marketing projects to ensure successful execution.
- Collaborated on integrated multiplatform projects for clients including Walmart, Disney, and Colgate.
- Developed and communicated innovative concepts to agencies, clients, and internal production teams.
- Monitored print quality and color during press checks to maintain high standards.
Education
B.A. - Foreign Language & Communication Media
American University
Washington, DCSkills
- Creative problem solving
- Financial planning
- Team collaboration
- Work ethic
- Project coordination
- Analytical thinking
- Composure under pressure
- Leadership skills
Hobbies and Interests
- Travel
- Wellness
- Fitness & Yoga
- Reading
- Design
- Being Outdoors
- Coffee & Live Music
Accomplishments
Game Changer Award (highest given at Dell)
Dell, Global Marketing:
- CSG Go Big Campaign, 2025
- Dell Technologies World Retail Partner Event, 2024
- CES, 2020
Timeline
Global Experiential Marketing Manager
Dell Technologies
08.2015 - Current
Global Marketing Creative Lead
Dell Technologies
01.2010 - 08.2015
Group Project & Production Manager
MTV Networks
01.2004 - 07.2008
B.A. - Foreign Language & Communication Media
American University
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