Maria Malaver
Winooski,VT
Summary
Customer-focused professional with extensive experience in relationship management and client satisfaction. Proven ability to lead performance reviews and develop strategies that enhance client initiatives. Expertise in stakeholder coordination to drive successful campaigns and ensure compliance. Holds a Bachelor's degree in Mass Communication, Advertising, and Public Relations, with a strong background in social media management and project management.
Overview
11
11
years of professional experience
Work History
Junior Marketing Coordinator
IBEX Construction
Burlington, Vermont
10.2024 - Current
- Coordinated marketing campaigns across digital and traditional channels.
- Collaborated with design teams to produce marketing collateral and advertisements.
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Assisted in developing content for websites, blogs, and social media platforms.
- Updated databases with customer information collected from various sources.
- Collaborated closely with internal teams including sales, operations, finance.to ensure alignment of overall objectives across departments.
- Delivered administrative support services to improve marketing efforts.
- Wrote, proofed and edited content in accordance with established brand guidelines.
- Participated in brainstorming sessions to generate ideas for new products or services.
- Developed targeted lead generation strategies to enhance customer engagement.
- Managed email campaigns to nurture leads and drive conversions.
- Maintained an up-to-date database of qualified leads and their contact information.
- Optimized website pages for better search engine visibility with SEO best practices.
Campaign Coordinator
Cox Automotive
Burlington, Vermont
08.2022 - 10.2024
- Establish and nurture client relationships within a diverse portfolio of 27+ dealerships.
- Lead monthly performance review meetings with clients and internal collaborators, utilizing on-site analytics, reporting, and innovative strategies to drive discussion and enhance outcomes.
- Coordinate efforts among internal and external stakeholders to consistently achieve campaign success and exceed client objectives.
- Develop customized strategies to elevate client initiatives, offering guidance and expertise to support dealership goals.
- Create comprehensive design request to provide clear direction to creative teams based on client preferences and specifications.
- Ensure strict adherence to OEM compliance standards, particularly for luxury brands, to maintain brand integrity.
- Meet Cox Automotive's Service Level Agreement requirements, consistently delivering projects on time to meet program deadlines.
- Manage training plans for new hires and team members, ensuring alignment with company objectives and fostering skill development.
- Delegate workload strategically to dedicated specialists, optimizing time efficiency to focus on client's strategies.
- Act as the primary point of contact between Cox Automotive and multiple Subaru of New England dealerships and stakeholders, facilitating strong partnerships and effective communication channels.
- Collaborated with cross-functional teams to ensure consistent messaging across channels.
- Analyzed campaign performance data to refine strategies and improve engagement.
- Created detailed reports on campaign metrics and provided insights for future projects.
- Maintained relationships with vendors and partners to support campaign execution.
- Coordinated meetings with stakeholders to discuss current campaigns or future initiatives.
- Collaborated with external agencies and freelancers on projects related to the campaign.
- Trained and mentored newly hired employees to provide better grasp of job responsibilities and expectations.
- Developed attractive and engaging print and digital ads.
Campaign Specialist
Cox Automotive
Burlington, Vermont
01.2021 - 08.2022
- Worked in a reactive service environment collaborating with Internal Team Members to create Digital Campaigns.
- Client-facing interactions for Ford/Lincoln, General Motors, Nissan, Stellantis and Mitsubishi dealerships nationwide.
- Reviewed lead-generating creative assets and follow-up with customers for approval.
- Adhered to Dealer.com's Service Level Agreement (SLA) with the various OEMs.
- Executed website audits to ensure these were adhering to the company's UX best practices.
- Trained and onboarded new team members on day to day operations, Salesforce procedures and Dealer.com page-building software.
- Responsible for sending high volume of Welcome Calls to onboard new General Motors Clients.
- Acted as the Point person for Ford, updating SharePoint information on OEM incentives or News monthly, and answered inquiries for other members of the team.
- Coordinated cross-functional teams to enhance campaign execution efficiency.
- Trained junior staff on best practices in campaign management processes.
Customer Service Representative
Vermont Health Connect
Burlington, Vermont
10.2020 - 01.2021
- Assisted customers with enrolling in State and private health insurance.
- Processed changes to customers' accounts.
- Provided high level of customer support for the wide array of healthcare insurance issues.
- Worked with multiple high-security software systems to ensure the safety of customer information.
- Assisted customers with health insurance inquiries and enrollment processes.
- Educated clients on available health plans and eligibility requirements.
- Coordinated with internal teams to resolve complex customer issues efficiently.
- Processed documentation for new applications and policy changes accurately.
- Maintained detailed records of customer interactions in the database system.
- Resolved escalated complaints with empathy and professionalism to ensure satisfaction.
- Answered customer inquiries and provided accurate information regarding products and services.
- Provided excellent customer service to resolve customer complaints in a timely manner.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
Server/Bartender
Northern Soul Bar and Kitchen
Hoboken, New Jersey
10.2017 - 10.2020
- Performed all bar and restaurant duties.
- Served customers in a fast-paced brunch and late-night bar/restaurant setting.
- Set up, broke down, managed and worked parties and events.
- Mixed and created my own craft cocktails.
- Provided exceptional customer service in a fast-paced dining environment.
- Assisted with menu recommendations and answered customer questions.
- Managed food and drink orders efficiently using POS systems.
- Collaborated with kitchen staff to ensure timely service delivery.
- Maintained cleanliness and organization of dining areas and tables.
- Trained new servers on operational procedures and customer interactions.
- Handled cash transactions and processed payments accurately.
- Addressed customer complaints promptly to enhance dining experience.
- Provided excellent customer service to ensure satisfaction.
- Performed opening and closing duties such as setting up the dining area, restocking supplies.
- Took orders from customers accurately and in a timely manner.
- Handled money transactions accurately while following company procedures for handling cash payments.
- Operated POS terminals to input orders, split bills, and calculate totals.
- Communicated with hosts, bussers, and kitchen staff to prepare for and serve customers.
Owner/Manager
Freelance Social Media
08.2015 - 12.2019
- Managed different social media accounts for companies in Venezuela and Ecuador.
- Created social media accounts for different companies in Ecuador and Venezuela.
- Increased followers and customers for the accounts managed.
- Managed a team of Social Media Specialists and Designers to ensure customer's accounts success.
- Developed tailored social media strategies for diverse client needs.
- Created engaging content across multiple platforms to enhance brand visibility.
- Managed client communications to ensure alignment on project goals and timelines.
- Collaborated with clients on branding initiatives to establish cohesive online presence.
- Conducted market research to identify trends and inform strategic direction for campaigns.
- Utilized various social media management tools to streamline scheduling and postings.
- Led startup and creation of operational procedures and workflow planning.
Sales/Sales Manager
Street Talk
Elizabeth, New Jersey
09.2016 - 10.2017
- Responsible for the store's daily operations, high-volume customer service and profit/loss management.
- Monitored and drove sales goals.
- Ensured proper cash controls and loss prevention procedures were in place and followed.
- Recruited, interviewed, hired, developed, evaluated coached and counseled employees.
- Developed training programs for new sales representatives to enhance product knowledge.
- Managed customer relationships to ensure satisfaction and repeat business opportunities.
Account Manager
Strategia Soho Square
04.2016 - 09.2016
- Guided the copywriters and designers to achieve the goals for their campaigns.
- Monitored the social media content before it was posted.
- Guided my team with the creation of content according to the clients' needs.
- Created a better relation between the clients and the advertising company.
- Managed client relationships to ensure satisfaction and retention.
- Coordinated cross-functional teams to deliver comprehensive solutions.
- Conducted regular meetings to discuss project status and client feedback.
- Utilized CRM systems to track client interactions and project progress.
- Managed multiple accounts simultaneously while meeting deadlines.
- Resolved customer complaints in a timely manner.
- Acted as main point of contact in matters relating to client concerns and needs.
Social Media Manager
Caribe Atomico Comunicaciones
10.2014 - 08.2015
- Advertised for different companies through social media, radio and newspapers.
- Created content for different social media accounts that would engage new followers.
- Improved the followers' reliability on the brands managed.
- Managed different social media accounts.
- Developed and executed social media strategies for diverse client campaigns.
- Created engaging content tailored to target audiences across multiple platforms.
- Analyzed social media metrics to refine strategies and improve engagement.
- Collaborated with design teams to produce visually appealing social media posts.
- Managed community interactions, responding promptly to comments and messages.
- Monitored industry trends to inform content direction and audience preferences.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
Education
B.S. - Mass Communication, Advertising, and Public Relations
Universidad Rafael Belloso Chacin
Maracaibo, Venezuela01.2014
Skills
- Campaign management
- Digital marketing
- SEO strategies
- Content development
- Cross-functional teamwork
- Client relationship management
Languages
- English
- Spanish
Languages
Spanish
Native/ Bilingual
Timeline
Junior Marketing Coordinator
IBEX Construction
10.2024 - Current
Campaign Coordinator
Cox Automotive
08.2022 - 10.2024
Campaign Specialist
Cox Automotive
01.2021 - 08.2022
Customer Service Representative
Vermont Health Connect
10.2020 - 01.2021
Server/Bartender
Northern Soul Bar and Kitchen
10.2017 - 10.2020
Sales/Sales Manager
Street Talk
09.2016 - 10.2017
Account Manager
Strategia Soho Square
04.2016 - 09.2016
Owner/Manager
Freelance Social Media
08.2015 - 12.2019
Social Media Manager
Caribe Atomico Comunicaciones
10.2014 - 08.2015
B.S. - Mass Communication, Advertising, and Public Relations
Universidad Rafael Belloso Chacin