Maria Marino Nussbaum
Cedarhurst,,NY
Summary
Strategic sales leader with extensive experience in revenue strategy, business development and forging and growing key account relationships. Consultative senior digital advertising professional with a wealth of experience ideating and securing multi-platform programs in the digital and e-retail space. Proven ability to create and implement data based strategies that address clients objectives while driving measurable business growth. Demonstrated success working in rigorous, results-driven roles with a track record of exceeding revenue goals
Overview
20
20
years of professional experience
Work History
Principal Account Executive, Large Customer Sales
AMAZON ADVERTISING
06.2022 - 02.2024
- Fostered strong relationships within Fossil Group, Movado Group, Swatch Group clients and agencies
- Developed long term value with omnichannel strategies from big ideas to analytical recommendations, delivering annual revenue growth of 13%
- Drove strategic direction by leveraging data and performance insights to influence senior leaders on budgetary recommendations and aligned on objectives
- Identified net new revenue opportunities by leveraging full-funnel performant advertising solutions across search, display, STV, audio, and programmatic capabilities
- Applied knowledge of cross-platform advertising solutions and attribution models to deliver client business success culminating in exceeding quarterly revenue targets
- Problem solved client needs, working effectively cross departmentally and engaged C-Level leadership
- Provided consultative insights of the e-commerce industry and competitive media landscape to partners
- Collaborated with cross-functional teams to develop best in class solutions and ensure clients’ ongoing needs were continuously met.
Senior Director, Advertising Sales
SOME SPIDER STUDIOS
07.2020 - 05.2022
- Successfully communicated the value proposition of digital parenting brands, generated revenue across multicategory developmental book of business
- Responsibilities included the development, sell-in and management of cross-platform partnerships
- Created strategies across branded initiatives, custom video content, social promotions, content integrations and cross-screen consumer engagement that delivered positive results for partners.
Lead Client Partner, CPG & Pharmaceutical
VICE MEDIA GROUP (VICE & REFINERY 29)
01.2019 - 06.2020
- Exceeded advertising goals by 12% on developmental book of business, establishing new partnerships with Allergan, Bayer, Church & Dwight, and Reckitt Benckiser
- Created relationships with new media agencies and across multiple agency departments, including strategy, planning, digital, programmatic, branded content to deliver successful growth
- Communicated the value proposition of digital brands and to develop large scale collaborations that include sponsored content across video, social, mobile, and experiential.
Executive Director, Client Partnerships, Beauty, Refinery 29
VICE MEDIA GROUP (VICE & REFINERY 29)
01.2019 - 01.2020
- Succeeded revenue growth of more than $10MM with top tier strategic accounts
- Utilized deep knowledge in digital ecosystem that resulted in successful campaigns for accounts across platform-wide initiatives including audio with new podcasts platforms and live events
- Consulted top tier strategic accounts and advertising agencies on offerings across various media platforms, marketing tactics and partnership integrations.
Director of Brand Partnerships
ENTTECH Media Group, PAPER ENTERTAINMENT
01.2018 - 01.2019
- Increased book of business by 25% with digital content and social media campaigns
- Developed go-to market strategies and media packages that were innovative and results-driven
- Established and fostered relationships within multiple industry verticals that drove revenue.
Executive Account Director, Corporate Beauty
TIME INC.
01.2016 - 01.2018
- Produced a 5% increase in digital and expanded luxury beauty portfolio more than $21mm
- Representing all 36 brands, headed digital, data driven sales and executed media solutions for key accounts including: Clarins, DIOR, LVMH, Sephora and Shiseido Group
- Launched a new social video product and data offering for the category, resulting in 7% new revenue.
Integrated Executive Beauty Director, InStyle
TIME INC.
01.2015 - 01.2016
- Broke 10 new digital accounts, including DIOR, Lancôme, Laura Mercier, L'Oréal Paris, delivering $15mm in annual multi-channel revenue
- Spearheaded companywide digital beauty task force, overhauled social platform programs, establishing a multiplatform program, “Faces of Style” which generated a 10% increase.
Integrated Executive Beauty Director, Harper’s BAZAAR & shopbazaar.com
HEARST MAGAZINES
01.2013 - 01.2015
- Led a 3-member sales team in developing advertising solutions across digital, social and e-commerce
- Surpassed revenue goals 36% by spearheading digital native content partnerships for key accounts
- Instituted a first-time digital business plan for luxury categories that resulted in 12 new accounts.
Integrated Executive Beauty Director, Glamour
CONDÉ NAST PUBLICATIONS
01.2011 - 01.2013
- Generated a 45% increase in revenue for top accounts: Coty Inc., Estée Lauder Companies and LVMH
- Exceeded goal by 22% in total integrated revenue and achieved top market share through the development of an integrated national retail promotion.
Advertising Director, Allure
CONDÉ NAST PUBLICATIONS
01.2008 - 01.2011
- Built and led a national sales staff of 12, across all business categories including hiring, implementing digital sales training, performance evaluations and professional development
- Grew digital business by 15% by initiating strategic business plans and pioneering 10 licensing deals.
Executive Beauty Director, Allure
CONDÉ NAST PUBLICATIONS
01.2005 - 01.2008
- Handled 60% of total revenue, attained lead share for 3 years for the largest account L'Oréal USA
- Identified 23% growth with new digital sales and marketing platforms and sales strategies.
Advertising Manager, Glamour Beauty
CONDÉ NAST PUBLICATIONS
01.2004 - 01.2005
- Led a national sales team, managing top revenue accounts: L'Oréal USA and Estée Lauder Companies
- Increased market-share 36% by initiating a “double down” business plan for category growth.
Education
Skills
- Consultative Digital Advertising Retail Media Sales
- Revenue Generation Sales Leader
- Client Relationship Building Management
- Business Development Strategy Implementation
- Omnichannel Marketing Performance Media
- Strong Analytical Knowledge Problem Solving Ability
- Experienced Presenter to C-Suite Executives Negotiator
- Excellent Communicator Cross-Functional Team Collaborator
Timeline
Principal Account Executive, Large Customer Sales
AMAZON ADVERTISING
06.2022 - 02.2024
Senior Director, Advertising Sales
SOME SPIDER STUDIOS
07.2020 - 05.2022
Lead Client Partner, CPG & Pharmaceutical
VICE MEDIA GROUP (VICE & REFINERY 29)
01.2019 - 06.2020
Executive Director, Client Partnerships, Beauty, Refinery 29
VICE MEDIA GROUP (VICE & REFINERY 29)
01.2019 - 01.2020
Director of Brand Partnerships
ENTTECH Media Group, PAPER ENTERTAINMENT
01.2018 - 01.2019
Executive Account Director, Corporate Beauty
TIME INC.
01.2016 - 01.2018
Integrated Executive Beauty Director, InStyle
TIME INC.
01.2015 - 01.2016
Integrated Executive Beauty Director, Harper’s BAZAAR & shopbazaar.com
HEARST MAGAZINES
01.2013 - 01.2015
Integrated Executive Beauty Director, Glamour
CONDÉ NAST PUBLICATIONS
01.2011 - 01.2013
Advertising Director, Allure
CONDÉ NAST PUBLICATIONS
01.2008 - 01.2011
Executive Beauty Director, Allure
CONDÉ NAST PUBLICATIONS
01.2005 - 01.2008
Advertising Manager, Glamour Beauty
CONDÉ NAST PUBLICATIONS
01.2004 - 01.2005