MARIA MERCHAN
Wyckoff,NJ
Summary
Results-driven sales and business management professional with extensive experience in luxury beauty and fragrance industries. Adept at driving revenue growth, developing high-performing teams, and building strategic partnerships. Proven ability to execute large-scale events, optimize operations, and deliver outstanding customer experiences. Strong leadership, communication, and organizational skills with a keen understanding of retail dynamics and market trends.
Overview
22
22
years of professional experience
Work History
Account Coordinator, US Luxury Sales – Northeast
COTY INC Prestige
05.2022 - Current
- Manage a $3MM territory across seven luxury retail locations, including Saks NYC, Bergdorf Goodman, and Bloomingdale’s
- Develop and implement sales strategies to achieve annual retail targets
- Lead in-store events, negotiations, and merchandising strategies to enhance brand presence
- Oversee brand ambassador schedules, ensuring compliance, productivity, and goal attainment
- Build and maintain relationships with retail partners to optimize support and execution
- Conduct competitive market analysis to inform strategic decisions and investments
- Leverage promotional calendars to maximize sales opportunities through product launches, visuals, and seasonal campaigns
Executive Business Manager
L’Oréal Luxe Division IDC
New York, NY
03.2014 - 11.2020
- Led a $5MM multi-brand business, managing sales for Giorgio Armani Beauty, YSL Beauty, Viktor & Rolf, Ralph Lauren Fragrances, and other luxury brands
- Supervised a 25-person direct-pay sales team, providing training and performance coaching
- Developed business strategies to optimize sales, stock management, and CRM initiatives
- Spearheaded major in-store events, driving significant revenue (e.g., $68K Antonio Acosta event in 2019)
- Maintained close communication with Saks leadership, ensuring alignment on goals and initiatives
- Consistently exceeded sales targets and received multiple awards for highest percentage over plan
Business Manager
Chantecaille Beauté
New York, NY
11.2010 - 03.2014
- Managed a $1MM business, achieving a 22% year-over-year sales increase
- Led sales teams and freelance professionals, providing training and motivation
- Oversaw counter performance, event coordination, and strategic sales initiatives
- Earned 'B The Best' awards for ‘Highest Client Sales’ and ‘Best Team.’
Counter Manager | Product Specialist | Makeup Artist
Chantecaille Beauté
Orlando, FL
01.2003 - 11.2010
- Successfully managed Chantecaille’s Orlando counter, driving substantial sales growth
- Provided exceptional customer service and personalized beauty consultations
- Achieved record-breaking sales performance, including the highest P.A
- In company history (2007)
- Recognized with the Regional Top Sales Award for Revive Skincare (2006)
Education
NJ Real Estate License -
Alexander Anderson Center for Real Estate Education
01.2025
Cosmetology -
Orlando Tech
OrlandoGeneral Studies -
Valencia Community College
Skills
- Sales & Business Development
- Team Leadership & Training
- Luxury Retail & Brand Management
- Strategic Planning & Execution
- Customer Relationship Management (CRM)
- Event Planning & Execution
- Visual Merchandising
- Market & Competitive Analysis
- Multitasking
- Recruitment
- Verbal and written communication
- Problem-solving aptitude
- Documentation and control
- Analytical skills
Timeline
Account Coordinator, US Luxury Sales – Northeast
COTY INC Prestige
05.2022 - Current
Executive Business Manager
L’Oréal Luxe Division IDC
03.2014 - 11.2020
Business Manager
Chantecaille Beauté
11.2010 - 03.2014
Counter Manager | Product Specialist | Makeup Artist
Chantecaille Beauté
01.2003 - 11.2010
NJ Real Estate License -
Alexander Anderson Center for Real Estate Education
Cosmetology -
Orlando Tech
General Studies -
Valencia Community College
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