MARIA MOORE
Franklin,TN
Summary
Innovative and collaborative marketing leader with 8+ years of experience executing exceptional marketing campaigns using innovative multichannel approaches. Looking to serve as creative growth lead at The Browser Company by leveraging unique background, skillset and proven results.
Overview
9
9
years of professional experience
Work History
Marketing Manager
Celadora Studios, Content Production Agency
06.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Created internal marketing playbook
- Launched a multi-channel marketing strategy including newsletter, social media, and paid advertising
- Lead a team of creatives and coordinated inter-department projects
- Key Result: Increased ARR by $500,000 in 90 days by creating a new go to market strategy.
Fractional Marketing Manager
M.L. Creative
01.2023 - 06.2023
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Devised multi-channel marketing strategy using influencer marketing, social media, SEO, content marketing, email marketing and paid traffic
- Coordinated with creative team to generate dynamic marketing content for promotional campaigns
- Analyzing marketing metrics to make adjustments to strategy according to data
- Key Result: Launched a newsletter for Inspired Budget which resulted in an increase in lead generation by 30%.
Marketing Specialist
Hello Savvy, SAAS Dual Marketplace
04.2021 - 01.2023
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Planned marketing initiatives and leveraged referral networks to promote business development
- Identified appropriate marketing channels and target customers for campaigns
- Monitored trends in social media, industry, and competitive landscape to create new material
- Key Result: Created and executed a product launch that resulted in 3,000+ new users in 30 days using both paid and organic marketing strategies.
Social Media Manager
Amiga, Marketing Agency
03.2015 - 04.2021
- Designed and implemented social media strategies to align with business goals
- Monitored online presence of the company's brand to engage with users and strengthen customer relationships
- Increased customer engagement through social media
- Analyzed and reported social media and online marketing campaign results
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Key Result: Grew social media following from 0-1000 followers in 90 days.
Education
Bachelor of Science -
Middle Tennessee State University
Murfreesboro, TNSkills
- Leadership
- Storytelling
- Social Media Marketing
- Influencer Marketing
- SEO
- Email Campaigns
- Content Creation
- Marketing Analytics
Timeline
Marketing Manager
Celadora Studios, Content Production Agency
06.2023 - Current
Fractional Marketing Manager
M.L. Creative
01.2023 - 06.2023
Marketing Specialist
Hello Savvy, SAAS Dual Marketplace
04.2021 - 01.2023
Social Media Manager
Amiga, Marketing Agency
03.2015 - 04.2021
Bachelor of Science -
Middle Tennessee State University
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