Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
BusinessDevelopmentManager
Maria Oceguera

Maria Oceguera

Strategy Consulting
New York,NY

Summary

Results-driven strategist with a successful track record at Accenture Federal Services, specializing in strategic communications and client management. Expertise in agile planning and campaign execution, leading outreach initiatives that engaged millions. Strong research skills combined with innovative problem-solving abilities have consistently driven impactful change and enhanced stakeholder engagement. Career goals include further leveraging communication strategies to drive organizational success.

Overview

7
7
years of professional experience
2
2
Certification

Work History

Communications Strategist & Campaign Manager, U.S. Department of Education

Accenture Federal Services
Washington D.C
03.2022 - Current
  • Created four annual strategic plans outlining program priorities and channel tactics such as social media, email/SMS, blogs, video, webinars to achieve communication goals.
  • Facilitated sessions with senior executives to identify key communication objectives and program improvements.
  • Managed client relationships and tactical implementation for multiple White House priority initiatives. Campaigns would range form 5 million to 40 million individuals.
  • Led the implementation and execution of a White House priority program reviewed and approved by the U.S. Government Accountability Office (report).
  • Identified major pain points through detailed audience research and used the insights to strategically plan for future communications.
  • Collaborated with policy experts to analyze upcoming regulatory changes and develop innovative communications strategies.
  • Conducted monthly collaborations with clients to align on editorial plans and explore innovative content approaches.

Management Consulting Analyst, Civilian Incubator (Internal)

Accenture Federal Services
Washington D.C
03.2020 - 03.2022
  • Monitored competitors' activities, trends in the marketplace, and customer preferences to inform senior management decision making.
  • Supported the development of 5+ request for information (RFI) and 10+ request for proposal (RFP) responses. Collaborated with key personnel to draft resumes that aligned with proposal requirements.
  • Produced comprehensive account brand guidelines adopted for various marketing materials (white papers, proposals, presentations) using Adobe InDesign.
  • Designed and crafted content for 10+ white papers that were used for initiating client conversations.
  • Provided structured orientation to ensure successful integration of new employees into project.

Business Development Specialist

TD Ameritrade
Columbia, USA
06.2019 - 09.2019
  • Advised clients with respect to products and services best suited to meet their financial goals, generating new sales opportunities
  • Delivered investment strategies to retail clients enabling them to make strategic investment decisions
  • Identified and delivered opportunities to establish new customer relationships including prospecting, leads, and referral generation utilizing broad knowledge about financial markets, management portfolios, and trading platforms
  • Earned Securities Industry Essentials license

Business Development and Marketing Intern

Cleary Gottlieb Steen & Hamilton LLP
New York, USA
05.2018 - 08.2018
  • Supported different practice areas including: Private Equity, M&A, Antitrust, and Litigation
  • Assisted with presentations, research, legal directory submissions, practice management, firm events, and competitive intelligence
  • Developed media content, marketing communications (internal and external), public relations, and social media

Education

Bachelor of the Arts - Economics, Public Health

The College of William and Mary
Williamsburg, VA

Skills

  • Strategic Communications
  • Agile Planning
  • Client Management
  • Campaign Management
  • Change Managemnt Communications
  • Research and Analysis
  • Project Management
  • Digital Customer Strategy
  • Reporting and Analytics
  • Problem Solving

Certification

  • Agile Fundamentals
  • Digital Marketing Certification (General Assembly)

Languages

Spanish
Native/ Bilingual

Timeline

Communications Strategist & Campaign Manager, U.S. Department of Education

Accenture Federal Services
03.2022 - Current

Management Consulting Analyst, Civilian Incubator (Internal)

Accenture Federal Services
03.2020 - 03.2022

Business Development Specialist

TD Ameritrade
06.2019 - 09.2019

Business Development and Marketing Intern

Cleary Gottlieb Steen & Hamilton LLP
05.2018 - 08.2018

Bachelor of the Arts - Economics, Public Health

The College of William and Mary

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Maria OcegueraStrategy Consulting