Maria Raha

• Built, led, and implemented long-term, efficient, and effective marketing and advertising strategies that drove web traffic and social media engagement, ultimately strengthening UArts’ brand and boosting its reputation
• Unified, improved, and managed the UArts brand across all media channels and platforms, to ensure UArts was conveyed consistently and creatively and all content was aligned with the university’s strategic goals
• Increased and strengthened digital engagement of prospective students and families; alumni; current students, faculty, and staff; and the general public across the website and digital and social media
• Managed a 10-person creative staff that consisted of a web and digital strategy team, a design team, a multimedia team, and operations
• Led the conception, creation, and production of all university advertising and marketing content, including UArts’ website, digital marketing and advertising, email, print projects, signage, editorial content, and social media assets
• Advocated for, and implemented, data-driven decision-making, in order to further optimize all digital assets and provide ongoing analysis and assessment of strategies and outcomes
• Led to a redesign to optimize the accessibility, quality, and effectiveness of UArts’ website, with a focus on ongoing optimization and adapting to the ever-changing landscape of online search
• Developed and upheld the university's editorial vision and editorial and design standards and developed policies and procedures to ensure accuracy, consistency, and quality across platforms

• Led a 15-member, multimedia creative team that elevated Temple's reputation through marketing print and digital products, including advertising, web content, video, photography, content and service-oriented marketing, brand campaigns, and much more
• Led, and constantly improved on, the creation, quality, strategy, and deployment of Temple’s central communications and creative strategy, including temple.edu, advertising and marketing collateral (out-of-home and online), and special projects for an audience of more than 340,000
• Through a university-wide, five-year project, reimagined Temple’s digital landscape to produce constantly tested and adjusted, truly user-first web content, including nextstop.temple.edu, smc.temple.edu, and the whole of the university's 2 million web pages
• Promoted from editor to senior editor in 2011; to interim editorial director in 2014; to director of content strategy in 2014; to director of creative strategy in 2017

Author of the nonfiction, full-length books “Cinderella's Big Score: Women of the Punk and Indie Underground” (2005) and “Hellions: Pop Culture's Rebel Women” (2008), both published by Seal Press.

Contributing writer in numerous periodicals and books, including:

• Punk Rock Warlord: The Life and Work of Joe Strummer (Ashgate Publishing, 2014)
• Madonna and Me: Women Writers on the Queen of Pop (Soft Skull Press, 2012)
• The W Effect: Bush's War on Women (Feminist Press, 2004)
• Young Wives’ Tales: New Adventures in Love and Partnership (Seal Press, 2001)