Maria Reitchel

• Led paid media strategy with marketing team, including managing ad placement, design, and timing based on the marketing strategy and editorial calendar
• Designed webpages in Elementor (Wordpress) to showcase customer success stories, blogs, news and videos on demand
• Performed regular website updates including images, sliders, copy, documents, and more
• Sole ownership of social media, event strategy and execution, and content calendar.
• Worked with campaign manager to ensure consistent messages were maintained and reached the appropriate leads
• Developed creative copy and graphics for CTA’s on the website and social media

• Led virtual event strategy from inception to execution inclusive of, but not limited to, selecting vendor, leading vendor and internal team planning calls, providing progress updates to sales leaders and stakeholders, and hosting programs the day of
• Planned, executed, and measured event programs to grow pipeline and increase brand awareness
• Collaborated cross-functionally with Sales, Product Marketing and Customer Success Teams to plan, execute, and measure event marketing programs to grow sales pipeline and revenue
• Reported on post-event metrics and strategized how to continue targeting hot leads until conversion was reached
• Developed event copy and worked with creative teams to build landing pages, product presentations, invite copy, and marketing collateral specific to event needs

• Expanded the company’s online presence by integrating innovations into the company’s website, which include splash pages, blog section, and new images and videos as well as constantly posting updates on all social media accounts
• Oversaw all facets of tradeshow coordination, from booth decoration up to graphics, advertisements, and website teaser design; hotel accommodation booking; and team dinner facilitation
• Utilized Adobe InDesign, Photoshop, and Premiere Pro to create and edit marketing materials.
• Kept abreast with the latest marketing trends by actively participating in external trainings on SEO, digital marketing, and social media marketing

Key Accomplishments:

• Directed the biannual skydiving event in Arizona, handling registration, accommodation, transportation, and event activities for 150 international attendees.
• Positioned the company for growth by designing and launching the following: the company’s website, from the ground up, in collaboration with a graphic designer and programmer; an agent portal on the website in 2020 for fluid and safe document sharing; a training portal on the website in 2021 for the transition to virtual training due to the pandemic; and an event app for easy access to live event information.

• Maintained and refreshed website content to provide up-to-date information on barn activities, riding schedules, events, and registration.
• Served as the administrator and content coordinator for the company’s Facebook page
• Key Accomplishment: Contributed key insights in designing show brochure cover, as well as in obtaining branding for company products

• Demonstrated keen eye for detail in copyediting print and electronic publication of a variety of medical textbooks
• Stayed abreast with latest information on medical professionals worldwide by regularly communicating with doctors
• Collaborated with designers in generating figures based on author’s drawings and in accordance with author’s vision