Summary
Overview
Work History
Education
Skills
Awards
Websites
Timeline
Generic

Maria Suarez

Miami,FL

Summary

As a mission-driven marketer, I bring an energetic commitment to each project, aligning my efforts seamlessly with the company's overarching objectives. With more than 18 years in Marketing and Communications, I am energized when harnessing the power of data to optimize marketing investments. Known for my ability to transform fleeting ideas into actionable strategies, I excel at navigating the complex landscape of modern marketing with agility and insight. My approach is not just about executing tasks; it's about crafting stories that resonate, strategies that deliver, and results that exceed expectations.

Overview

18
18
years of professional experience

Work History

Director Marketing and Communications

PropertyForce
01.2022 - 02.2024
  • Championed the creation of distinct brand voices and standards, differentiating and elevating multiple brands.
  • Proven experience in leading a team-oriented marketing and communications department, resulting in increased brand recognition and customer engagement.
  • Directed internal and external communications, ensuring alignment with brand narratives and maximizing message impact focused on business objectives.
  • Designed and implemented innovative communication strategies, resulting in a 20% increase in overall company visibility.
  • Served as an advisor to executive leadership for stakeholder communication and presentations.
  • Leveraged actionable data to identify market trends and customer preferences, driving an improvement in digital marketing ROI and ROAS.
  • Managed and analyzed complex sets of data to derive actionable consumer insights, driving the overall business strategy and leading to a 15% increase in overall SQL.
  • Spearheaded an effective annual marketing plan for new and existing products, resulting in consistent year-over-year growth.
  • Improved brand positioning by incorporating insights from rigorous marketing research into communications strategy.
  • Led a two-person team to execute strategic marketing activities while maintaining relationships with external stakeholders and clients.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Managed a media relations partner to execute high-impact public relations initiatives that enhanced corporate messaging and visibility.
  • Orchestrated Marketing Cloud journeys and single-send client communications, driving customer engagement and retention.
  • Led the successful implementation of various creative strategies across all brands, providing a seamless and unified customer experience.
  • Managed vendor relationships, delivering quality results within deadlines and maintaining high brand standards across all outputs.
  • Delivered a direct mail campaign that resulted in 19% more leads, demonstrating an exceptional ability to tap into traditional marketing channels effectively.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Managed a $6 million budget effectively to ensure optimal use of resources while maintaining financial stability.

Director of Project Management

REEF Technology
05.2021 - 12.2021
  • Coached a team of three for improved performance through constructive feedback, skill development opportunities, and ongoing support.
  • Coordinated with cross-functional teams to implement and execute more than 30 Marketing, Communications, Public Relations, Government Relations, and Studio project plans.
  • Implemented strategic initiatives to build stakeholder buy-in to manage programs efficiently, significantly improving overall campaign effectiveness.
  • Delivered exceptional results under tight deadlines by maintaining a strong focus on prioritization, planning, and execution.
  • Implemented a data-driven approach to develop plans for effective campaigns, resulting in higher ROI.
  • Spearheaded the launch of a highly successful internship program, attracting top talent and fostering a culture of learning and growth within the organization.
  • Developed and initiated projects, managed costs, and monitored performance.

VP/Marketing Manager

City National Bank
05.2019 - 05.2021
  • Supported designing marketing tests, including thoughtfully written communications, creative elements, channel selection, design, and targeting.
  • Spearheaded mergers and acquisitions efforts, successfully integrating acquired companies into existing operations without disrupting workflow or productivity.
  • Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
  • Implemented strategic communication initiatives, enhancing the brand and maintaining relationships with key partners.
  • Engaged in more than 50 transformation projects using the agile methodology, ensuring end-user satisfaction while handling diverse scopes and resources.
  • Oversaw developing and implementing marketing survey projects to inform strategic decision-making.
  • Improved digital banking communications and marketing deployment, including mobile solutions, through content marketing and design direction.
  • Managed a media relations partner to execute high-impact public relations initiatives, enhancing corporate visibility
  • Managed the intranet, producing relevant content and videos to keep users engaged and informed, resulting in a 25% monthly increase in engagement
  • Deployed marketing campaigns via Marketing Cloud for various divisions, including Residential and Leasing.
  • Championed change management initiatives within the organization to ensure smooth transitions during periods of growth or restructuring.

AVP/Senior Corporate Communications Officer

City National Bank
04.2016 - 05.2019

Banking Officer/Corporate Communications Specialist

City National Bank
12.2012 - 04.2016

Marketing and Communications Specialist

TotalBank
01.2006 - 11.2012

Education

MBA -

University of Florida
Gainesville, FL
12.2011

Master of Science - Finance

Florida International University
Miami, FL
05.2006

Skills

  • Strategic Planning
  • Verbal and written communication
  • People Management
  • Operations Management

Awards

  • Deliver Results Award, 2023, PropertyForce
  • Be Authentic Award, 2022, PropertyForce
  • President's Circle of Excellence, 2020, City National Bank
  • Change Agent, 2019, City National Bank
  • CEO High Five, 2018, City National Bank
  • Core Values Award, 2016, City National Bank

Timeline

Director Marketing and Communications

PropertyForce
01.2022 - 02.2024

Director of Project Management

REEF Technology
05.2021 - 12.2021

VP/Marketing Manager

City National Bank
05.2019 - 05.2021

AVP/Senior Corporate Communications Officer

City National Bank
04.2016 - 05.2019

Banking Officer/Corporate Communications Specialist

City National Bank
12.2012 - 04.2016

Marketing and Communications Specialist

TotalBank
01.2006 - 11.2012

MBA -

University of Florida

Master of Science - Finance

Florida International University

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Maria Suarez