Maria Tumanyan
Forest Hills,NY
Summary
Professionally seasoned in advertising and marketing for 8 years, highly motivated and driven individual with a penchant for rapid learning. Maintains a robust analytical background which fortifies the ability to dissect complex challenges and devise effective solutions.
Overview
9
9
years of professional experience
1
1
Certification
Work History
SEM Lead
PMG
2024.01 - 2024.06
- Enhanced return on investment, conducting thorough analysis of campaign performance data and implementing A/B testing on tROAS strategies.
- Identified opportunities for growth in existing accounts through comprehensive account reviews and gap analysis.
- Monitored competitor activity, adjusting strategies as needed to maintain a competitive edge in the marketplace.
- Stayed up-to-date on industry trends and best practices, applying new knowledge to enhance effectiveness of client campaigns.
Paid Search Manager
Dentsu
2019.12 - 2024.01
- Managed the largest account for the Peloton Search business, oversaw an average $3.5M quarterly budget while efficiently hitting varying KPI targets based on campaign goals.
- Provided strategic solutions to various campaign needs based on seasonality, competitive analysis, and market demand.
- Generated a return of over 2,500% in LTV revenue in FY23 Q1.
- Provided managerial support through four additional lines of business by ensuring campaigns were efficiently optimized, pacing to various budgets were on target, and provided strategic support on quarterly business goals.
Paid Search Sr. Associate
Dentsu
- Supported the management of six lines of business; effectively paced each LOB with separate budgets and different KPI's (CPL, tROAS, CAC, ATCR) to optimize accounts to, managing an overall monthly budget of $1M.
- Launched, maintained, and analyzed multiple tests across the various lines of businesses to gain key findings to optimize campaigns further.
- Assisted in the planning and presentation of Quarterly Business Reviews by structuring forecasts, brainstorming testing opportunities, and analyzing QoQ and YoY performance metrics.
- Trained and supported new team members, maintaining culture of collaboration.
Paid Search Associate
Dentsu
- Efficiently paced account with average $2M quarterly budget across over 60 markets while hitting LTV: ROI goals.
- Wrote and presented detailed analysis on account performance to clients and provided actionable insights weekly.
- Generated over $12M in LTV revenue from $1.4M in investment across three search platforms (Google, Bing, Yahoo Japan) in Q4 FY20.
- Supported on execution of new campaigns including writing new ad copy, ad extensions, keyword mining, and creating/uploading bulksheets to SEM advertising platforms (Marin and Adobe Media Optimizer).
Project Coordinator
Accenture
2017.05 - 2018.09
- Created presentations for clients detailing project scope, progress, and results, ensuring all milestones and goals are highlighted.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and day of event execution.
- Kept projects on schedule by managing deadlines and adjusting workflows.
Temporary Associate
Frank PR
2015.08 - 2017.04
- Secured media coverage for clients, company and specific campaigns.
- Drafted engaging, accurate and effective press releases.
- Provided administrative support to agency partners and the senior team members including daily preparations for client meetings, coordinating travel, maintaining the office schedule, and overseeing inventory of the office supplies.
- Assisted in event coordination (vendor relations, event aesthetics, talent management, and travel arrangements) and day of event execution, both remotely and on-site, for premiere events, film festivals, screenings, and private client events for clients.
Education
Bachelor of Arts - Corporate Communications
Baruch College
New York, NY06.2016
Skills
- Google Ads
- Microsoft Ads
- Search Ads 360
- Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
- Keyword Research
- Ad copywriting
- Looker Studio
- Tableau
- Internal Communications
- Marketing Communications
Certification
Google Analytics
Microsoft Advertising
Apple Search Ads
Timeline
SEM Lead
PMG
2024.01 - 2024.06
Paid Search Manager
Dentsu
2019.12 - 2024.01
Project Coordinator
Accenture
2017.05 - 2018.09
Temporary Associate
Frank PR
2015.08 - 2017.04
Paid Search Sr. Associate
Dentsu
Paid Search Associate
Dentsu
Bachelor of Arts - Corporate Communications
Baruch College
Google Analytics
Microsoft Advertising
Apple Search Ads
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