Maria Walden Sullivan

• Participated as a member of the executive team.
• Created and managed a $80 million departmental budget to increase assets by $30 million in 2024.
• Built a five-year development plan focused on strategy and best practices to double assets over the next 5 years.
• Created enhanced team focus on major giving by reassigning certain staff functions; increased effectiveness by restructuring moves management system in donor database.
• Outsourced grant writing to an outside firm and focused on prospecting.
• Represent development interests at the Board and engage Board and staff members in a culture of philanthropy.
• Work across departments to ensure that the agency's highest priorities are being met and that donors have meaningful and necessary investment opportunities.
• Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profit.
• Launched new sales training programs to drive continuous profitability improvements.
• Conducted cold- calls to prospect external lead sources and advanced sales process.
• Set up and maintained account management, processes, and reporting tools.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profit.

• Directed many aspects of several $4,000,00 - $6,000,000 annual campaigns and was a key participant in major donor fundraising.
• Supervised a staff of five and oversaw the development of marketing efforts.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
• Oversaw divisional marketing, advertising, and new product development.
• Cultivated a company-wide culture of innovation and collaboration.
• Collaborated with legal, accounting, and other professional teams to review and maintain compliance with regulations.
• Managed financial, operational, and human resources to optimize business performance.
• Communicated business performance, forecasts, and strategies to investors and shareholders.
• Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
• Represented organization at industry conferences and events.
• Analyzed industry trends and tracked competitor activities to inform decision-making.
• Initiated strategy to drive company growth and increase market share and profitability.
• Created succession plans to provide continuity of operations during leadership transitions.
• Formulated and executed strategic initiatives to improve product offerings.
• Oversaw business-wide changes to modernize procedures and organization.
• Established and maintained strong relationships with customers, vendors, and strategic partners.

Promoted to spearhead this new division of FranklinCovey. This division's purpose was to strengthen national communities, education institutions, and large non-profits by partnering with other organizations (both for-profit and non-profit organizations) in a cause marketing capacity by using FranklinCovey’s corporate processes and programs.

• Partnered with business leaders to deliver services that support company objectives and are consistent with corporate values.
• Created innovative processes to build a sales pipeline.
• Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Master Trainer/Facilitator for train-the-trainer programs and delivery of all FranklinCovey programs to client organizations.

Based on the 7 Habits of Highly Effective People, this division's focus is middle to high school students and non-profit organizations for the 7 Habits of Highly Effective Teens program. Led all direct marketing initiatives including budget creation and management.

• Growth in business development - new and existing educational institutions
• Training/facilitation of programs delivered. Train-the-trainer model-styled training.
• Program content design for youth leadership programs.

• New Business Development for Fortune 500 companies within the Southeastern United States
• Leadership program development and marketing
• Founding development team for the 4 Disciplines of Execution Practice. Best Selling Business Book
• Achieved Winners Circle, Presidents Club - High Achiever.
  
  
  

• Continually evaluated marketplace trends and oversaw the gathering of competitive intelligence within markets and across service lines.
• Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
• Managed 6 a member marketing team comprised of graphic artists, CRM administrators, and marketing coordinators.
• Drove company branding efforts to increase market presence and brand recognition.
• Developed overall marketing strategy and support implementation across 5 departments.
• Managed $5 million annual marketing budget.
• Created strategic service roadmaps for new initiatives.
• Supported business development efforts and coordinated with marketing team on special campaigns.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Planned and executed events and marketing programs to increase qualified leads.
• Traveled to promote current programs and drive marketing through trade shows and industry conferences.
• Identified industry benchmarks to measure success of key digital strategy areas.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.