Summary
Overview
Work History
Education
Skills
Activities
Languages
Timeline
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Maria Alejandra Vallecilla

Miramar,Florida

Summary

Seasoned marketing professional experienced at analyzing objectives and optimizing campaigns through proactive problem-solving and strategic insights. Skilled in recruitment, candidate evaluation, and fostering relationships within the marketing industry. Effective communicator with strong interpersonal skills, ensuring ease of understanding for diverse audiences. Adaptable team player who thrives in dynamic environments, consistently meeting deadlines and business needs with a positive attitude.

Overview

8
8
years of professional experience

Work History

Senior Resourcer

Virtua
09.2024 - Current
  • Spearheaded the full recruitment lifecycle, from sourcing top-tier candidates to successful placement across various industries.
  • Consistently exceeded performance goals, generating over $105,000 in revenue within 5 months.
  • Acted as the primary point of contact for candidates, ensuring seamless communication and a high-quality recruitment experience.
  • Implemented effective sourcing strategies using LinkedIn to identify and attract top talent..
  • Maintained a placement success rate above company average, contributing significantly to client retention.
  • Streamlined internal recruitment processes, reducing time-to-fill and improving candidate experience.

Staffing Manager (Contract)

Elevate Staffing (Elevate Global)
02.2024 - 05.2024
  • Led recruitment activities for Stichd at the F1 Miami Grand Prix 2024
  • Successfully met all pre-determined guidelines by hiring 350 brand ambassadors in less than 2 months, collaborating with other team members
  • Maintained effective communication with over 50% of the Brand Ambassadors hired for the event
  • Staffing Manager for events hosted by companies such as Latitude, Realm, and Wasserman Next Gen
  • Responsibilities included creating job boards, documenting candidate details, and updating staff paperwork and hours in the company’s internal CRM database
  • Proactively sourced, interviewed, and evaluated brand ambassadors
  • Managed check-ins, staff replacements, and event-day escalations
  • Ensured brand ambassadors followed guidelines to meet client objectives
  • Communicated effectively with both Brand Ambassadors and the internal team regarding any changes on the day of the event
  • Oversaw payment for Brand Ambassadors and escalated any issues to the payroll manager.

Marketing Resourcer

BeFound (Elevate Global)
02.2023 - 02.2024
  • Oversaw the entire candidate lifecycle, from sourcing and interviewing to negotiation, offers, and placement
  • Utilized multiple channels to advertise job opportunities and maintained accurate records of all candidate interactions in the CRM database
  • Delivered significant value to the company by achieving an average of three successful placements per month, with salaries ranging from $80K to $160K
  • Placed professionals for positions such as Business Development Directors, Head of Production, Account Directors, Staffing Director, Producers, Marketing Coordinators and Designers
  • Worked with notable clients including: Another A Story, Perfect Cartel, Mazarine, Bureau Betak, North Six, BrandOpus, Amplify and 1000heads.

Trade Marketing Intern

Parfums Christian Dior LATAM
02.2020 - 02.2021
  • Coordinated with the trade marketing manager to execute all online events from start to finish
  • Generated final reports for all online events and presented them to the marketing team
  • Managed the trade marketing calendar, ensuring an organized agenda for Makeup Artists and Skin & Fragrance Ambassadors
  • Assisted in reserving and ordering materials (such as products, testers, and GWP items) from France, and effectively handled the material upon arrival
  • Contributed to marketing plans by supporting the trade marketing manager
  • Handled expense reports for the trade team and the Marketing Director
  • Supported the trade marketing manager in managing the budgets for brand ambassadors.

Pet Business Marketing Coordinator

Carval
01.2018 - 09.2019
  • Supported and created successful marketing campaigns and promotions
  • Generated interesting and applicable solutions for low-impact campaigns
  • Developed creative advertising proposals aligned with the brand’s positioning
  • Managed the digital strategy campaign in the USA
  • Collaborated with the sales force in their commercial activities to evaluate how the market responded to the company’s products
  • Coordinated international and national commercial events, ensuring they generated value
  • Supervised the design and purchasing department, ensuring the team worked according to the brand’s needs and schedule.

Pet Business Marketing Trainee

Carval
01.2017 - 01.2018
  • Launched and managed the digital strategy campaign in the United States
  • Followed up with external suppliers (agencies) to supervise the fulfillment of their KPIs
  • Motivated the commercial team by providing them with all marketing materials (flyers, brochures, banners, incentives, etc.) and equipping them with effective marketing strategies
  • Analyzed marketing trends and competition to identify opportunities and meet customer needs
  • Evaluated the main competitors in the industry, assessing their product portfolio and marketing strategies.

Education

Bachelor of Science - Advertising

Suffolk University
Boston, MA
05.2016

Skills

  • Marketing Campaigns
  • Event Planning and Staffing
  • Marketing Recruitment
  • Trade Marketing
  • Luxury Marketing
  • Client Management
  • Adobe software
  • Microsoft Office
  • CRM platforms
  • Cornerstone (Payroll)

Activities

  • Deans Honors program for Fall 2012
  • Spring 2013
  • Spring 2014

Languages

Spanish
Native or Bilingual
English
Full Professional

Timeline

Senior Resourcer

Virtua
09.2024 - Current

Staffing Manager (Contract)

Elevate Staffing (Elevate Global)
02.2024 - 05.2024

Marketing Resourcer

BeFound (Elevate Global)
02.2023 - 02.2024

Trade Marketing Intern

Parfums Christian Dior LATAM
02.2020 - 02.2021

Pet Business Marketing Coordinator

Carval
01.2018 - 09.2019

Pet Business Marketing Trainee

Carval
01.2017 - 01.2018

Bachelor of Science - Advertising

Suffolk University
Maria Alejandra Vallecilla
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