Maria Caroline Rupp

Managing outward facing communication channels (open table, website, social media accounts, Google business, etc)

Creating engaging written and visual content including product photos, video, graphics, promotional digital and print materials

Coordinating with team members to ensure brand cohesion and consistent messaging

Assisting with special events

• Creating and coordinating influencer marketing campaign
• Creating, designing, and writing copy for email campaigns through DotDigital, integrated with Spektrix
• Managing and creating social media content
• Utilizing Google Ads and Meta Business Suite to create promotional messaging and ads
• Assisted and finalized GA4 migration and set up e-commerce tracking
• Assisting with web design process
• Updating Wordpress site
• Tracking KPIs and compiling ROI for all ads, telecommunication, and mailings
• Using Spektrix to create customer segments and targeted messaging

• Boosted brand awareness with target customer demographics with social, print and email campaigns.
• Answered general marketing department inquiries by email, phone and mail.
• Managed workflow between staff, coordinating documents, planning and creative material distribution.
• Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
• Coordinated creation and deployment of videos, social media posts and other marketing collateral.