Maria D. Guevara
San Antonio,TX
Summary
Results-driven, Sales Manager with 26 years of experience in operations, recruitment and healthcare sales with strong attention to detail. Diligent in building and retaining accounts by providing support and advocating best practices for continuous productivity and growth in multiple locations throughout Texas. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
27
27
years of professional experience
Work History
Area Manager
Thrive Skilled Pediatric Care
06.2013 - Current
- Establish and maintain constant communication with Internal Clinical team to include providing assessment. Facilitate family meetings to discuss services and discuss discharge goals pertaining to patient.
- Dedicated to expanding client bases by building lasting relationships with Hospital and Physician accounts. Participate in Care Conferences with Hospital CM team.
- Met deadlines by proactively managing individual and team tasks and streamlining processes with upper management.
- Coordinated with regional managers to actualize performance improvement strategies.
- Modeled best practices for sales and customer service.
- Exceeded sales targets with well-developed sales strategy and empowering team coaching.
- Modeled strong negotiation skills to help team members close tough deals with lucrative related accounts.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
Sales Representative
Epic Health Services
12.2012 - 06.2013
- Managed accounts to secure customer satisfaction and repeat business through direct relationships with Physicians, Hospital Case Managers, Pediatric Specialty Clinics and Outpatient Rehabilitation Facilities.
- Developed and implemented sales strategies to increase profits by generating new leads through networking, conferences and key referral sources.
- Developed and delivered engaging sales presentations to area Hospitals, Physician's Offices and Rehabilitations Units. Engaged in month meetings with Case Management Affiliations.
- Trained and mentored new sales representatives.
- Managed and tracked accounts to secure patient satisfaction and repeat business.
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Utilized CRM software to manage customer accounts and track performance metrics.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Developed strong rapport with patients and created positive impression of business.
Business Development Manager
A Plus Pediatric Care
08.2008 - 11.2012
- Generated new business with marketing initiatives and strategic plans.
- Represented company and promoted products at conferences and industry events.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
Marketing Director
Sante Rehabilitation Group
07.2007 - 08.2008
- Built strong relationships with industry professionals and influencers such as Hospital CM's, Physicians Offices, through Community engagement.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Conducted market analysis and research to identify trends and opportunities.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Director of Marketing and Admissions
Southwest Care Center -LTC
02.2003 - 02.2006
- Created and managed marketing budget and monthly reporting.
- Identified new opportunities to enhance communication with team members, leveraging internal communication channels and executing tactics for delivering key messages and information to accounts.
- Continually maintained and improved company's reputation and positive image in markets served.
- Conducted market research to identify new opportunities and target markets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Created and engaged in community event campaigns to increase brand engagement.
Director of Marketing and Admissions
The Williamsburg And Fredericksburg Care Centers
02.2000 - 02.2003
- Responsible for placement assessments with Clinical Directors for both locations. Managed marketing budget and monthly reporting. Exceeded budgeted growth and census consistently.
- Identified new opportunities by working cohesively with Clinical team/Administrator to improve patient outcomes.
- Conducted hospital Inservices and Meetings with key influencers -Discharge planners, Case Managers, Physicians to inform of services and availability.
- Continually maintained and improved company's reputation and positive image in markets served within San Antonio and surrounding counties.
Marketing Coordinator
Regent Care Center
01.1997 - 01.2000
- Assisted in the execution of internal and external marketing events.
- Boosted brand awareness with targeted accounts.
- Responsible for coordination with local Hospital Case Management for admissions in LTC and SNF units.
- Worked directly with the Facility Administrator and Directors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Education
High School Diploma -
Edgewood High School
San Antonio, TXSkills
- Performance Monitoring and Evaluation
- Territory Management
- Community Organization
- Salesforce Software
- Networking and Branding Awareness Events
- Customer Relationship Management
- Sales Expertise
- Business Development
- Critical Thinking
- Judgment and Decision-Making
- Strategize Business Plans
- Database Management
- Bilingual
- Social Media
Timeline
Area Manager
Thrive Skilled Pediatric Care
06.2013 - Current
Sales Representative
Epic Health Services
12.2012 - 06.2013
Business Development Manager
A Plus Pediatric Care
08.2008 - 11.2012
Marketing Director
Sante Rehabilitation Group
07.2007 - 08.2008
Director of Marketing and Admissions
Southwest Care Center -LTC
02.2003 - 02.2006
Director of Marketing and Admissions
The Williamsburg And Fredericksburg Care Centers
02.2000 - 02.2003
Marketing Coordinator
Regent Care Center
01.1997 - 01.2000
High School Diploma -
Edgewood High School
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