Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Additional Information
Languages
Timeline
Generic
MARIA DEL CARMEN PEREA

MARIA DEL CARMEN PEREA

Cape Coral,FL

Summary

Dedicated professional in Marketing and International Business , Master in Administration, with over 15 years of work experience in marketing and sales areas of the pharmaceutical, Sales and health sector. Solid knowledge in planning, management, and coordination of marketing processes, product launches, brand management, customer service programs, education programs. Skilled in working under pressure and adapting to new situations and challenges to best enhance company results.

Detail oriented and hard working team player with strong organizational skills, also dependable and successful at managing tasks with positive attitude

Overview

18
18
years of professional experience
1
1
Certification

Work History

EMCOE Meeting Management Business Partner

Bristol Myers Squibb
03.2020 - 04.2022
  • Responsible for the event management process: (speaker hiring, purchase orders, honorarium payment for medical conferences), in different events such as: Advisory Boards, Experts Meetings, product launches, trainings, symposia, congresses, etc
  • Responsible for the HCP speaker and advisor hiring process based on transparency and compliance.
  • In 2020 I managed and monitored more than 300 contracts with HCP’s required for the execution of 208 events in various areas such as: Marketing, Access, Medical
  • Responsible for the logistics management for HCP's attendance at International Congresses; either virtually or in person
  • Responsible for coordinating and managing various service providers related to events, such as: Travel Agency, logistical services, food, conference room, translation, among others
  • Responsible for maintaining a portfolio of service providers for events in virtual/hybrid/mode for the different needs of each business unit and being a strategical asset for the impeccable execution of each event.
  • Developed and maintained strong relationships with key stakeholders for improved collaboration and strategic alignment.

Independent Marketing Consultant

Independently Employed
03.2017 - 03.2020
  • Provide consulting and advisory services to Small Medium Enterprises in: customized plans aimed at achieving business objectives in market positioning, customer segmentation, design of e-mail campaigns, relationship with international suppliers
  • Developed personalized workshops for employees: recognition of professional and personal skills and aspirations through coaching
  • Further develop Marketing strategies through mass e-mailing campaigns, banner design and promotional offers for the company Gómez Ossa International and GO Liquidator
  • Implemented the communication model with emotional intelligence through experiential workshops, achieving better communication indicators within the work teams of El Corte Ingles and Agropecuaria Pichucho S.A.S.

Diabetes Sales Representative

AstraZeneca Colombia S.A
02.2014 - 06.2016
  • Responsible for the promotional visit to the panel of HCP’s at HMO and trade, with the objective of providing them with scientific information and medical update topics.
  • I managed to increase the formulation of oral medication in HMO`s such as: Comfandi, Nueva Eps and Comfenalco, contributing to sustained growth in the institutional segment through compliance with promotional visit 120 impacts in 20-day cycles
  • Achieve a growth of 17% in the IMS market, guaranteeing the correct implementation of the promotional activities of the marketing plan in the trade segment.

Diabetes Senior Sales Representative

Bristol Myers Squibb
10.2013 - 01.2014


  • Continuous monitoring of inventories, purchase orders and portfolio management
  • Business development through the identification of MDs, institutions, pharmacies and other key entities to achieve the inclusion and positioning of the promoted product
  • Brand consolidation of oral medication for diabetes at HMO institution, generating an entry of 13 new patients per month, leveraging regional sales and allowing sales targets to be reached at the end of 2013
  • Increase physician’s knowledge and generate new formulas through effective communication of the results of the Add-on Insulin study, which allowed the addition of oral medication to those patients previously treated with insulin.

Product Manager

Bristol Myers Squibb
03.2013 - 09.2013
  • Responsible for managing the #1 sales product in the company
  • Responsible for the planning and execution of the product marketing plan and the analysis of market variables, as well as the launch of a product line extension
  • In 2013, I managed to increase the sales of the intravenous product by 13.5% through the participation of promotional events, the execution of the infusion and adherence program, making it the third party in the market in terms of sales and patients and the product # 1 in sales of the company in Colombia with 37% share
  • I launched the line extension of the injectable medicine for arthritis, achieving the approval process three months earlier than expected, which allowed generating additional sales close to USD $ 3MM.

Junior Product Manager

Bristol Myers Squibb
03.2010 - 03.2013
  • Responsible for the planning and implementation of the marketing plan
  • Contracting with strategic suppliers, management of programs aimed at medical education and adherence to patients nationwide
  • Planning, administration and execution of the investment budget for each product
  • Managed the Virtual Education program for general MD that allowed to educate about 1,000 doctors and reduce referrals by up to 50%, improving care times and adequate diagnosis
  • Developed marketing plans in therapeutic areas such as arthritis, HIV, hepatitis B and transplantation, which allowed to go from 60% to 95% adherence to treatment, as well as measuring the drug's traceability and identifying access barriers and developing plans for mitigate them

Marketing assistant

Viro
05.2007 - 01.2010
  • Responsible for giving support to the business unit in all activities of the marketing plan through the logistics coordination of medical events at national and international level, monthly planning of activities for sales force, management of approval of promotional materials, budget expenditure review


  • I was able to obtain a positive rating for the country in the corporate audit process, which meant that the BU was working with high standards, adhering to corporate policies worldwide.

Commercial Director

Clínica Oftalmólogos del Valle
07.2006 - 05.2007
  • Expanded market reach through effective networking at industry events and tradeshows, establishing valuable connections allowed to generate a greater visibility for the potential clients and in this way to increase the amount of consultations requested going from 12 to 18 per day.
  • I managed to increase the number of surgeries per week by 15%, generating growth in sales, reaching the expected budget, developing activities to promote the refractive surgery services of the clinic
  • Managed a team of sales professionals, providing ongoing coaching and support to drive individual performance.
  • Strengthened brand positioning with the development of targeted advertising campaigns and promotional materials.

Marketing and International commerce Analist

Riviere Villamizar y Cia S en C
02.2004 - 05.2006
  • Responsible for the creation and implementation of the marketing area through the design and execution of a promotion plan
  • Responsible for the renewal and maintenance of the corporate image
  • Responsible for the contact and maintenance of suppliers in China, India and the United States, negotiating the terms of the purchase of the product according to the legal regulations in force in Colombia
  • Designed the marketing plan for a natural product based on psyllium, making the product encoded in supermarkets and health food stores in the city
  • Led the process of building a corporate image campaign that allowed consolidating the company's services to its customers.

Education

MBA - Business Administration

Pontificia Universidad Javeriana
Cali, Colombia
05.2015

Bachelor of Science - Marketing and International Business

Universidad Autónoma De Occidente
Cali, Colombia
08.2004

Skills

  • Business strategy & planning
  • Customer focused service
  • Product & project management
  • Team work & work ethic
  • Adaptability and resilience
  • Attention to detail
  • Effective Communication
  • Creativity
  • Multitasking
  • Time management
  • Email and Social media
  • Digital Marketing

Accomplishments

    I obtained the highest recognition granted by the company in 2008: "President's Award" for having participated actively in the development and implementation of a service and support program for patients with Rheumatoid Arthritis who managed to measure traceability, increase the rates of therapeutic adherence and provide a positive experience service for the patient.

Certification


  • Digital Marketing - Pontificia Universidad Javeriana-May 2020

Additional Information

VOLUNTEERISM AND OUTREACH ACTIVITIES-


Wellness Coordinator at Amala Foundation in August 2016

Volunteer at the Global Youth Peace Summit in Marble Falls TX, USA. Summit focused on generating spaces for personal growth, healing, cultural exchange, leadership development and community building for young people of diverse cultural and socioeconomic backgrounds. 70 young people, +25 countries.

• Achieve USD 300 funds for the Amala Foundation.

• Participated in the "Food Love Team", in charge of the Summit's food plan.

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

EMCOE Meeting Management Business Partner

Bristol Myers Squibb
03.2020 - 04.2022

Independent Marketing Consultant

Independently Employed
03.2017 - 03.2020

Diabetes Sales Representative

AstraZeneca Colombia S.A
02.2014 - 06.2016

Diabetes Senior Sales Representative

Bristol Myers Squibb
10.2013 - 01.2014

Product Manager

Bristol Myers Squibb
03.2013 - 09.2013

Junior Product Manager

Bristol Myers Squibb
03.2010 - 03.2013

Marketing assistant

Viro
05.2007 - 01.2010

Commercial Director

Clínica Oftalmólogos del Valle
07.2006 - 05.2007

Marketing and International commerce Analist

Riviere Villamizar y Cia S en C
02.2004 - 05.2006

MBA - Business Administration

Pontificia Universidad Javeriana

Bachelor of Science - Marketing and International Business

Universidad Autónoma De Occidente

Similar Profiles

CREATE PROFILE
MARIA DEL CARMEN PEREA