Maria Elisa Martinez Anzola

Product Adoption & GTM Strategy:

• Engineered a "Value-First" framework for the "Ask Gartner" AI tool, mapping complex technical capabilities to executive-level business outcomes; achieved 75% adoption within six weeks of launch and secured the #1 regional ranking for client adoption

Sales Enablement:

• Spearheaded a weekly "Teach Back" series to translate complex AI research into actionable talk tracks and discovery questions, standardizing research-led selling across the region, and improving the team's ability to lead technical executive conversations.

Collateral & Messaging:

• Developed a suite of client-facing collateral, including one-pagers, engagement plans, and sales decks, designed to translate high-level technical priorities into compelling, benefit-driven language for CxO audiences.

Market Intelligence:

• Conducted rigorous win/loss deal review analyses to identify competitive trends and refine regional positioning, driving a 44% growth in client engagement

Product Roadmap Influence:

• Executed closed-loop feedback initiatives across product, sales, and customer success teams, leveraging insights from customer interviews to directly influence the product roadmap and GTM approaches.

Internal Enablement:

• Co-authored the Account Management Playbook, a tactical guide for sellers, and developed an AI-enabled workflow for partner onboarding to streamline internal operations, and accelerate time-to-value for new partners.

Product Advocacy:

• Led 100+ Insights Platform product demonstrations, serving as the primary subject matter expert for B2B2C experience partners and delivering data-driven narratives to scale reach
  

Market Research & Briefing:

• Conducted intensive policy and market research, synthesizing complex legislative trends and stakeholder priorities into 20+ executive briefings for leadership to inform strategic policy direction

International GTM & Localization:

• Led the localization of product narratives into Spanish and Portuguese for LATAM markets, resulting in a 25% engagement boost in emerging territories through tailored messaging and regionalized sales decks.

Voice of the Customer (VoC):

• Conducted qualitative customer interviews to identify product friction points and pain points, synthesizing findings into actionable insights for the product development team.

Content Lifecycle Management:

• Managed a high-volume content calendar across 4+ platforms, increasing output by 40% while maintaining a consistent global brand narrative and supporting bi-weekly sales enablement training.