María Fabiola Espinosa

• As senior communication specialist developed and implemented strategy initiatives for various business and high-level leaders and speakers. This includes media training and social listening in order to reinforce digital reputation.
• Managing political communication crisis and advising strategies for conflict resolution with nationwide and international impact.
• As well as crafting key messages for international press releases and digital campaigns.
• Advocacy in topics such as human rights, democracy, COVID19 emergency and transitional justice among others.
• Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs
• Analyzed problematic areas to provide recommendations and solutions
• Worked well in a team setting, providing support and guidance.

• Spearhead student recruitment campaigns promoting ESEN brand through strategic, multi-platform marketing communication initiatives that boost awareness and conversion rates.
• Design and oversee stakeholder relations and benchmarking alliances initiatives.
• Appointed public relations and press strategist.
• Lead ESEN to digital transformation including creation of innovative web app to target younger audience.
• Prepared and administered budget of $150,000 for campus online recruitment due to country lockdown because of COVID19. Creativity and media exposure was key to positioned and differentiate ESEN in times of Pandemic.

• Drive new business development strategy directing all aspects of client acquisition and retention including proposal, budget, and team oversight.
• Lead national and international news media strategy development in more than six countries.
• Craft effective messaging to position, promote, and persuade for application in multi-platform marketing and communication tools.
• Leverage strong interpersonal skills to enhance stakeholder relations and increase benchmarking alliances.
• Recognized crisis management specialist for multinational corporate clients, consulting and advising on mitigating risk and combating business implications of social-political unrest in Nicaragua.
• Achieved 90% accuracy in crisis management analysis.
• Media trained and coached key political stakeholders to effectively conduct news interviews.
• Collaborate with client senior leadership teams to create and develop social media campaigns that target and tackle defamation.

• Commissioned to design and develop comprehensive communication and lobby strategy for two high-profile national Census in Nicaragua (population and agricultural census).
• Leveraged reputation as senior strategist with proven record of success leading organizations through crisis situations.
• Analyzed social and political context to provide recommendations and solutions for recollection of information.
• Created and developed detailed work plans to meet government priorities and deadlines.

• Directed all aspects of marketing and public relations department including managing team of five specialists collaborating to promote and create brand recognition throughout Central America for KEISER University through strategic public relations, marketing, advertising, and online initiatives.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Devised marketing plans using digital strategies. Optimized email campaigns to increase open and click-through rates.
• Oversaw $240,000 annual marketing budget.
• Identified and established trusted strategic alliances in new markets to expand reach and improve campus sustainability; increased marketing campaign conversion rates to enroll new graduate students.
• Created innovative strategies to drive customer engagement for Campus and Language Center.
• Created content and promotional materials to drive engagement and conversions.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
• Wrote and distributed press releases to increase brand visibility.
• Designed five curricula graduate certificate programs in order to increase sales and open new markets in Central America region.

• Led faculty and administrative personnel to create student-centered and drive academic excellence.
• Designed and delivered undergraduate and graduate program curricula for multiple courses including editorial design and branding.
• Advised and counseled students assisting with course selection and academic goals.
• Built and nurtured strategic relationships with key stakeholders including government, NGOs, national and international private industry, and other universities to create cooperative programs that promoted academic achievement.
• Collaborated with team to author and design 20th Anniversary Memoir of Universidad Americana.
• Created and managed annual budget of USD $150,000 overseeing return on investment for School of Design and Communication; contribution margin more than 30% in every program, and significant increase in student enrollment.
• Designed two undergraduate Bachelor degree programs plus one Master degree program.

• Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Involved in creation of strategic alliances for different companies and NGOS, such as: Millenium Challenge Account (USAID funds), Aldea Global (coffee producers CRS funds and Spain Cooperation for Nicaragua), IADB National Tourism Chamber, Swiss cooperation projects for local business.
• Advisor for National Congress of Nicaragua to align their institutional strategy into awareness campaign for behavioral change.
• Consultant Firm for IADB in Nicaragua. Developed brand and tourism product proposal in order to promote new tourist ecological destination in Nicaragua, San Juan river.
• As private industry service provider, portfolio of over twenty clients was created in four years, from B2B to government liaisons and international business partners.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Identified new revenue generation opportunities to maximize bottom-line profitability.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.

• Lead successful passage of bill mandating transparency through access of public information in websites, as well as information offices and call centers through negotiations and relationships with government and other key stakeholders.
• Built strategic alliances between government institutions and different stakeholders such as World Bank, Mexican transparency institution, advocacy with congressmen in charge of passing bill, civil society organizations and The Carter Center.
• Led Nicaraguan Government’s communications initiatives such as development of official Website Portal of Nicaragua, launched from the Presidency of Nicaragua.
• Interacted with media, providing information derived from approved sources and managing interviews of organization and agency principals.
• Represented the Presidency at industry conferences and events, such as OAS cybersecurity initiatives.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Formulated and executed strategic initiatives to improve government offerings.

• Led development for national campaigns for "Back to School" program, resulting in 94% of national acceptance during 2003-2005 campaign.
• Author and Executive Producer of communications strategies for Decentralization and Reform process of the National Educational System.
• Coordinated budgets and execution of programs with World Bank, IADB, USAID, Spain Cooperation and European Union.
• Worked at local level with majors, government delegates, local influencers, media, and various companies that would help fund-raised money to increase awareness about bringing their children to school. Private companies and media alliances were built and raised over500,000 USD for campaigning to build nationwide awareness. Indicators were set at 3% of school retention, but after campaign efforts 5.5% was achieved.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Created and managed social media campaigns to increase brand engagement.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Launched successful massive events at local level.

Developed a social marketing strategy for School Participation Policy and School Reform for basic and secondary education subsystems.

• Researched, analyzed and solved marketing and strategy concerns through local approach to challenges.
• Proactively engaged in public outreach and attended networking events, identifying and capitalizing on external fundraising opportunities.
• Evaluated situations and delivered targeted solutions using various tools and resources.
• Established and maintained relationships with key stakeholders for growth opportunities and successful partnerships.
• Performed statistical analyses to gather data for operational and forecast local needs.
• Directed nationwide research to measure local needs of school directors, parents and students.
• Analyzed and solved marketing and strategy concerns through educational policy approach.

• Continually maintained and improved World Bank projects reputation and positive image in local territories and nationwide scale.
• Developed social communication strategies for preschool, and basic education decentralization process. This policy was game changer for Nicaragua, therefore social marketing campaigns were successful in shaping perception and reception.
• Designed over 20 textbooks for preschool and elementary schools distributed nationwide:
• Managed multidisciplinary teams of authors, illustrators, editorial designers to technical specifications for printing processes.
• Advised procurement team with technical guidelines for international bidding purposes.
• Supervised on site press companies during printing process in different countries, such as Mexico, United States, Spain among others.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Conducted research to identify problems and gain reputation.

• Evaluated and contributed to creative team ideas and translated into actionable project plans.
• Managed campaigns with specific focuses in order to meet customer needs and creative visions.
• Developed strategic communication and marketing plans.
• Created creative briefs and timeline to manage creative process from concept to completion.
• Designed innovative creative strategies to raise brand awareness and engagement for clients.
• Formulated and monitored budgets to manage expenses and control costs.