Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline

Maria Fernanda Chousal

San Diego,CA

Summary

Experienced marketer with a focus on brand management, creative direction, and revenue-driving strategies. Recognized for building enduring client relationships and exceeding expectations. Proficient in cross-functional collaboration, strategic content development, and project management. Bilingual and culturally sensitive, with a strong ability to connect with diverse audiences. Ready to support Mindgruve's client-centric approach by ensuring seamless project execution and client satisfaction.

Overview

12
12
years of professional experience

Work History

Hispanic Strategist

Loma Media
01.2023 - 07.2023
  • Crafted culturally resonant messaging and tailored marketing strategies for Hispanic audience, ensuring holistic approach across various media channels such as radio, social media, and traditional marketing.
  • Adapted and translated English scripts into compelling Spanish copy for radio commercials, aligning content with cultural nuances of target audience.
  • Co-directed production of 6 radio commercials, from casting talented voice actors to directing recordings, resulting in highly effective and engaging advertisements.
  • Nurtured strong collaborative relationship with Hispanic market representative on client side, meeting client objectives, and earning their utmost satisfaction, prompting repeat business.
  • Collaborated with digital marketing director to optimize online campaigns using relevant keywords and culturally sensitive messaging for Hispanic market.
  • Stayed updated on trends in Hispanic market through continuous research, ensuring marketing strategies were relevant and in alignment with current market dynamics.

Brand Manager

Ahern Agribusiness, Inc
07.2019 - 06.2022
  • Managed diverse projects and developed profitable branding strategies by collaborating cross-functionally with internal and external teams.
  • Produced 4 webinars for 400 attendees, driving $1.2MM in revenue.
  • Led content strategy efforts that constantly increased website traffic.
  • Acted as Creative Lead for all marketing activities, initiatives, and assets.
  • Managed external creative partners to optimize results for 10 monthly projects, ensuring compliance with agreed terms and budget.
  • Co-authored marketing department SOPs, defining guidelines and objectives for various marketing projects to improve effectiveness and efficiency.
  • Built and managed relationships with internal and external teams to ensure brand alignment in all marketing activities.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values
  • Created and managed budgets to maximize brand reach and engagement

Marketing Manager

Ahern Agribusiness, Inc
07.2014 - 06.2019
  • Spearheaded successful development of brand and marketing department in rapidly growing international company.
  • Authored, reviewed, and authorized 200+ high-quality marketing documents in English and Spanish, enhancing brand image and engagement.
  • Collaborated with outside agency to launch cutting-edge website, attracting 10,000+ unique monthly visitors within six months.
  • Led rebranding campaign with external consultants, establishing new brand standards and compelling core message aligned with target markets.
  • Supervised high-performing team of 3, driving results and efficiency.
  • Implemented project management platform to optimize marketing department resources and processes, while providing creative direction for marketing materials.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Created and managed social media campaigns to increase brand engagement

Marketing Coordinator

Ahern Agribusiness, Inc
07.2011 - 06.2014
  • Launched and established company's marketing department, laying groundwork for successful initiatives.
  • Optimized budget by $150K through data analysis, enhancing cost-efficiency and resource allocation.
  • Executed marketing events, boosting brand awareness and customer engagement.
  • Managed product description database for 500+ items, ensuring accurate messaging.
  • Served as product photographer for 200+ items, elevating brand's visual identity and supporting marketing efforts.

Education

Bachelor's - Marketing, Integrated Marketing Communications

San Diego State University, San Diego, CA

Business Management -

ASTA Management Academy At Purdue University, Lafayette, IN

Digital Marketing

UC San Diego Extended Studies, San Diego

Skills

  • Creative Direction
  • Cross-Functional Collaboration
  • Project Management
  • Relationship Building
  • Team Leadership
  • Problem Solving and Critical Thinking
  • Analytical Skills
  • Results-Oriented Approach
  • Strong Communication Skills
  • Brand Alignment Strategy
  • Strategic Initiatives
  • Social Media Strategy
  • Web Content Management
  • Messaging Strategy
  • Event Planning
  • Microsoft Office

Accomplishments

  • Drove revenue growth from $30M to $120M through successful initiatives, establishing the brand as the industry leader during my tenure.
  • Generated $6M in revenue by successfully transitioning in-person marketing events to digital and hybrid formats during the pandemic, effectively engaging audiences and driving business growth.
  • Drove content strategies achieving industry-leading social media engagement, growth, and brand recognition.

Timeline

Hispanic Strategist - Loma Media
01.2023 - 07.2023
Brand Manager - Ahern Agribusiness, Inc
07.2019 - 06.2022
Marketing Manager - Ahern Agribusiness, Inc
07.2014 - 06.2019
Marketing Coordinator - Ahern Agribusiness, Inc
07.2011 - 06.2014
San Diego State University - Bachelor's, Marketing, Integrated Marketing Communications
ASTA Management Academy At Purdue University - Business Management,
UC San Diego Extended Studies - , Digital Marketing

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Maria Fernanda Chousal