Maria Fernanda Chousal
San Diego,CA
Summary
Experienced marketer with a focus on brand management, creative direction, and revenue-driving strategies. Recognized for building enduring client relationships and exceeding expectations. Proficient in cross-functional collaboration, strategic content development, and project management. Bilingual and culturally sensitive, with a strong ability to connect with diverse audiences. Ready to support Mindgruve's client-centric approach by ensuring seamless project execution and client satisfaction.
Overview
12
12
years of professional experience
Work History
Hispanic Strategist
Loma Media
01.2023 - 07.2023
- Crafted culturally resonant messaging and tailored marketing strategies for Hispanic audience, ensuring holistic approach across various media channels such as radio, social media, and traditional marketing.
- Adapted and translated English scripts into compelling Spanish copy for radio commercials, aligning content with cultural nuances of target audience.
- Co-directed production of 6 radio commercials, from casting talented voice actors to directing recordings, resulting in highly effective and engaging advertisements.
- Nurtured strong collaborative relationship with Hispanic market representative on client side, meeting client objectives, and earning their utmost satisfaction, prompting repeat business.
- Collaborated with digital marketing director to optimize online campaigns using relevant keywords and culturally sensitive messaging for Hispanic market.
- Stayed updated on trends in Hispanic market through continuous research, ensuring marketing strategies were relevant and in alignment with current market dynamics.
Brand Manager
Ahern Agribusiness, Inc
San Diego, CA
07.2019 - 06.2022
- Managed diverse projects and developed profitable branding strategies by collaborating cross-functionally with internal and external teams.
- Produced 4 webinars for 400 attendees, driving $1.2MM in revenue.
- Led content strategy efforts that constantly increased website traffic.
- Acted as Creative Lead for all marketing activities, initiatives, and assets.
- Managed external creative partners to optimize results for 10 monthly projects, ensuring compliance with agreed terms and budget.
- Co-authored marketing department SOPs, defining guidelines and objectives for various marketing projects to improve effectiveness and efficiency.
- Built and managed relationships with internal and external teams to ensure brand alignment in all marketing activities.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values
- Created and managed budgets to maximize brand reach and engagement
Marketing Manager
Ahern Agribusiness, Inc
San Diego
07.2014 - 06.2019
- Spearheaded successful development of brand and marketing department in rapidly growing international company.
- Authored, reviewed, and authorized 200+ high-quality marketing documents in English and Spanish, enhancing brand image and engagement.
- Collaborated with outside agency to launch cutting-edge website, attracting 10,000+ unique monthly visitors within six months.
- Led rebranding campaign with external consultants, establishing new brand standards and compelling core message aligned with target markets.
- Supervised high-performing team of 3, driving results and efficiency.
- Implemented project management platform to optimize marketing department resources and processes, while providing creative direction for marketing materials.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Created and managed social media campaigns to increase brand engagement
Marketing Coordinator
Ahern Agribusiness, Inc
San Diego, CA
07.2011 - 06.2014
- Launched and established company's marketing department, laying groundwork for successful initiatives.
- Optimized budget by $150K through data analysis, enhancing cost-efficiency and resource allocation.
- Executed marketing events, boosting brand awareness and customer engagement.
- Managed product description database for 500+ items, ensuring accurate messaging.
- Served as product photographer for 200+ items, elevating brand's visual identity and supporting marketing efforts.
Education
Bachelor's - Marketing, Integrated Marketing Communications
Business Management -
Digital Marketing
Skills
- Creative Direction
- Cross-Functional Collaboration
- Project Management
- Relationship Building
- Team Leadership
- Problem Solving and Critical Thinking
- Analytical Skills
- Results-Oriented Approach
- Strong Communication Skills
- Brand Alignment Strategy
- Strategic Initiatives
- Social Media Strategy
- Web Content Management
- Messaging Strategy
- Event Planning
- Microsoft Office
Accomplishments
- Drove revenue growth from $30M to $120M through successful initiatives, establishing the brand as the industry leader during my tenure.
- Generated $6M in revenue by successfully transitioning in-person marketing events to digital and hybrid formats during the pandemic, effectively engaging audiences and driving business growth.
- Drove content strategies achieving industry-leading social media engagement, growth, and brand recognition.
Timeline
Hispanic Strategist - Loma Media
01.2023 - 07.2023
Brand Manager - Ahern Agribusiness, Inc
07.2019 - 06.2022
Marketing Manager - Ahern Agribusiness, Inc
07.2014 - 06.2019
Marketing Coordinator - Ahern Agribusiness, Inc
07.2011 - 06.2014
San Diego State University - Bachelor's, Marketing, Integrated Marketing Communications
ASTA Management Academy At Purdue University - Business Management,
UC San Diego Extended Studies - , Digital Marketing