Maria Fernanda Peralta Cedeno
Miami,FL
Summary
Results-driven Marketing professional with a Master’s in Community Management and Web Positioning. Proven success in sales growth (40% increase), team leadership, and client relationship management. Strong expertise in sales presentations, team training, and customer satisfaction. Recognized for being dedicated, hardworking, and results-oriented with a passion for supporting communities and delivering measurable outcomes.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Commercial Advisor
TESQUIMSA S.A.
, Ecuador
11.2018 - Current
- Built strong relationships with key clients, increasing customer satisfaction.
- Developed and implemented sales strategies.
- Trained new leaders and sales agents.
- Delivered effective sales presentations.
- Improved team performance through feedback processes.
- Increased brand visibility through trade shows and events.
- Conducted product training sessions.
Pharmacy Sales Assistant
Farmacia Santa Martha
, Ecuador
01.2016 - 04.2016
- Dispensed medication while maintaining accurate inventory records.
- Ensured compliance with documentation standards and regulatory requirements.
- Participated in promotional efforts to enhance service visibility.
Business Executive
Banco del Pichincha
, Ecuador
01.2013 - 06.2013
- Advised clients on financial products, enhancing sales effectiveness.
- Managed customer relationships to identify growth opportunities.
- Handled administrative tasks and tracked performance goals efficiently.
Consultant Leader & Zone Manager
BELCORP S.A.
, Ecuador
01.2004 - 03.2012
- Coordinated planning and training events to enhance team capabilities.
- Led sales and customer service teams, driving revenue growth.
- Managed budgets and marketing campaigns to maximize return on investment.
- Represented brand at public events, strengthening community engagement.
Commercial Advisor
Camposanto Jardines de la Paz (CA.SA.BA. S.A.)
, Ecuador
04.2011 - 10.2011
- Delivered personalized sales consultations to enhance customer engagement.
- Managed complete sales cycle from prospecting to closing.
- Conducted satisfaction surveys and addressed client issues promptly.
- Negotiated client contracts while effectively presenting product benefits.
Market Survey Supervisor & Electoral Observer
Electoral Political Surveys
, Ecuador
02.2010 - 04.2010
- Led a team of surveyors in the field.
- Built stakeholder relationships.
- Trained surveyors in data collection tools.
- Ensured research quality and accuracy.
Commercial Advisor
PC Studios - Computer Courses
, Ecuador
03.2007 - 08.2007
- Delivered product presentations to potential clients.
Commercial Advisor
Book Publishing House
, Ecuador
02.2006 - 05.2006
- Created engaging presentations for stakeholders.
Sales Promoter
Plumrose
, Ecuador
06.2005 - 08.2005
- Promoted products and provided samples.
- Handled customer service and inventory control.
- Maintained store displays and supervisor communication.
Sales Promoter
SEDAL (Unilever)
, Ecuador
01.2005 - 05.2005
- Conducted product demonstrations and tastings to enhance customer engagement.
- Addressed customer inquiries to drive sales growth.
- Managed stock levels and promotional setups for optimal product presentation.
Education
Master’s - Community Management & Web Positioning
Universidad Americana Europea
Cancun, Mexico01.2023
B.S. - Marketing, Strategic Advertising
Universidad San Gregorio de Portoviejo
Portoviejo, Ecuador01.2011
Skills
- Sales development and negotiation
- Customer relationship management
- Team leadership and training
- Marketing strategy and brand promotion
- Market research and analysis
- Inventory management
- Administrative oversight
- Event coordination
- Effective communication
- Customer service excellence
- Adaptability and flexibility
Certification
- Managerial Marketing Seminar
- International Marketing Seminar
- Political Marketing Seminar
- National Business Management Seminar
- Boosting Sales & Marketing Seminar
- Protocol & Communication Course
- Microsoft Office
- Canva
- Google Ads
- Facebook Ads
Leadership And Volunteer Experience
- President, Marketing Graduates Association, Ecuador, 01/01/09, 12/31/11
- Student Representative, U.S.G.P., Ecuador, 01/01/09, 12/31/10, Addressed student concerns and promoted inclusion., Acted as communication bridge with administration., Organized cultural events and leadership initiatives.
References
References available upon request.
Timeline
Commercial Advisor
TESQUIMSA S.A.
11.2018 - Current
Pharmacy Sales Assistant
Farmacia Santa Martha
01.2016 - 04.2016
Business Executive
Banco del Pichincha
01.2013 - 06.2013
Commercial Advisor
Camposanto Jardines de la Paz (CA.SA.BA. S.A.)
04.2011 - 10.2011
Market Survey Supervisor & Electoral Observer
Electoral Political Surveys
02.2010 - 04.2010
Commercial Advisor
PC Studios - Computer Courses
03.2007 - 08.2007
Commercial Advisor
Book Publishing House
02.2006 - 05.2006
Sales Promoter
Plumrose
06.2005 - 08.2005
Sales Promoter
SEDAL (Unilever)
01.2005 - 05.2005
Consultant Leader & Zone Manager
BELCORP S.A.
01.2004 - 03.2012
Master’s - Community Management & Web Positioning
Universidad Americana Europea
B.S. - Marketing, Strategic Advertising
Universidad San Gregorio de Portoviejo
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