Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. An SEO expert with strong background in web marketing and analytics and proven experience in content strategy, link building and keyword strategy. Over three years of experience driving organic site traffic across multiple client verticals through brand strategy and implementations to improve search engine results.
Hi, I’m
Mariah M. Ermon
Content Strategy
Chicago,IL
Summary
Overview
5
years of professional experience
4
years of post-secondary education
Work History
Publicis Health MediaChicago, IL
SEO Content Strategy Manager
08.2020 - Current
Job overview
- Own day-to-day management, execution and monitoring of SEO strategy.
- Conducted high quality keyword research based on audience need, intent and client areas of focus and developed optimization strategies that increased search engine rankings.
- Presented numerous strategic analyses to client and creative teams to showcase deliverables and drive SEO collaboration.
- Built organic search insights utilizing analytical search tools, i.e. SEMrush, Google Keyword Planner, Screaming Frog, Pulsar, and etc.
- Lead and developed SEO strategic discussions with clients, creative, and SEO team members.
- Collaborated with multiple teams such as paid search, media, and social to create holistic strategies for the brand client.
- Pushed recommendations and executed strategies for content development related to keywords based on SEO goals.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Publicis Health MediaChicago, IL
Associate Media Planner
10.2019 - 08.2020
Job overview
- Responsible for status reporting, asset traffic sheets, financials, planning/buying assistance, and relationship building with internal and external partners
- Ownership of organization and team financial binder(s) and managed weekly media delivery report share outs with clients.
- Built out media campaigns based on targeting of audiences and budget.
- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
- Handled client-facing business opportunities, developing media content plans for third parties.
- Prepared performance analysis reports on media properties, presenting findings to Directors and client teams.
Illinois State High AuthorityDowners Grove, IL
Communications Intern
06.2018 - 01.2019
Job overview
- Ownership of coordination, execution, and reporting of efficiency programs.
- Analyzed primary and secondary qualitative and quantitative research.
- Construct ideas for internal newsletter Milepost and Bright Sign for July and August 2018.
- Gathered, arranged, and corrected research data to create representative graphs and charts highlighting results for presentations.
- Performed statistical, qualitative, and quantitative analysis.
- Reviewed documents and data to identify trends and patterns.
Education
Roosevelt University
Bachelor of Arts from Integrated Marketing &
Communications
01.2018 - 08.2019
University Overview
Joliet Junior College
Associates of Arts
08.2014 - 05.2017
University Overview
Skills
Search Engine Optimizationundefined
Accomplishments
Accomplishments
- Collaborated with numerous creative agencies in the development of implementing SEO strategies throughout websites.
Timeline
SEO Content Strategy Manager
Publicis Health Media
08.2020 - Current
Associate Media Planner
Publicis Health Media
10.2019 - 08.2020
Communications Intern
Illinois State High Authority
06.2018 - 01.2019
Roosevelt University
Bachelor of Arts from Integrated Marketing &
Communications
01.2018 - 08.2019
Joliet Junior College
Associates of Arts
08.2014 - 05.2017
Similar Profiles
Kelsea MeersKelsea Meers
Paid Social Director at Publicis Health MediaPaid Social Director at Publicis Health Media
DIVIJ BHATIADIVIJ BHATIA
VP, Investment Lead at Publicis Health MediaVP, Investment Lead at Publicis Health Media
Pallavi RayadurgamPallavi Rayadurgam
Senior Data Engineer at Publicis Health MediaSenior Data Engineer at Publicis Health Media
Laura WallLaura Wall
Vice President, Strategy at Publicis Health MediaVice President, Strategy at Publicis Health Media
Anna Levina, NP-BCAnna Levina, NP-BC
Emergency Department RN at Multiple AgenciesEmergency Department RN at Multiple Agencies