Mariah Kireta
Private Brands Management
Boiling Springs,Pa
Summary
Well-qualified Private Brands Manager experienced in dairy, frozen and edible grocery. Proficient in product development and assortment analysis.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
Work History
Private Brands Manager
Ahold Delhaize USA & Associated Companies
Carlisle, PA
01.2018 - Current
- Innovate and lead private label product development & assortment analysis across numerous categories including dairy, frozen, breakfast, baking, condiments, main meal, beauty, baby, natural and organic
- Utilize analytics to manage and oversee portfolio driving $400M in annual sales with collective 6.3% year on year unit growth
- Growing private label penetration within Edible Grocery, Frozen & Dairy portfolio to 37.4% last year driven primarily by growth in dairy (31.7%) and frozen (41.8%)
- Develop and effectively manage multiple associates currently in Specialist roles, delegating tasks as necessary while aiding in their ongoing professional development
- Oversee key supplier base to leverage relationships to improve service level, secure supply and continue innovating as business partners
- Develop and drive strategy across portfolio for new items, pricing, promotions and overall positioning within the market as best in class while always leading with "customer first" mentality
Business Development Manager, Private Brands
Daymon Worldwide Inc.
Carlisle, PA
03.2016 - 12.2017
- Conceptualized and developed private label products from ideation, through packaging and label design against stringent product validation and product integrity standards
- Managed Enhancers category, growing topline sales 12%
- Utilized analytics, strategy and overall industry knowledge to leverage consumer trends for growth of private brands products for Ahold USA through Daymon Worldwide
- Owned and managed relationships across Daymon suppliers as the primary driver of the mutual business
- Strategically aligned with AUSA Category Managers to grow private label sales and penetration goals across multiple categories
- Managed private label assortment, pricing and promotional plans against overall category strategy to ensure growth against multiple targets while striving to further the best in class position for AUSA
HP Business Development Manager
D&H Distributing
Harrisburg, PA
07.2015 - 03.2016
- Drove HPI and HPE business strategies and championed them both internally and externally to thousands of SMB partners for business worth over $150M in revenue
- Owned, managed and executed against P&L
- Communicated and presented cross functionally to vendor partners, reseller partners and internal departments of varying levels (purchasing, sales, executive teams)
Marketing & Program Manager
D&H DISTRIBUTING
Harrisburg, PA
08.2009 - 07.2015
- Managed and allocated $8M - $10 M per year in Market Development Funds, consistently negotiating with vendors for funding growth
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 40+ key accounts
- Developed program to match and exceed both vendor and customer expectations by relaying customer feedback and insights to appropriate internal executive teams to drive business decisions
Education
MBA - Business Marketing
Capella University
Minneapolis, MN 05.2006 - 06.2008
Bachelor of Arts - Journalism and Mass Communications
Lock Haven University of Pennsylvania
Lock Haven, PA 08.2001 - 05.2005
Skills
Product Development
Timeline
Private Brands Manager
Ahold Delhaize USA & Associated Companies
01.2018 - Current
Business Development Manager, Private Brands
Daymon Worldwide Inc.
03.2016 - 12.2017
HP Business Development Manager
D&H Distributing
07.2015 - 03.2016
Marketing & Program Manager
D&H DISTRIBUTING
08.2009 - 07.2015
MBA - Business Marketing
Capella University
05.2006 - 06.2008
Bachelor of Arts - Journalism and Mass Communications
Lock Haven University of Pennsylvania
08.2001 - 05.2005
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